G

Gauge

Gauge sells agent-led growth software: Gauge AEO, an AI visibility product for marketing teams that tracks brand mentions in AI answers and generates and publishes content, and Gauge Agents, which tests how coding agents choose and use a developer tool.

StageUndisclosed

Founded—

HeadquartersSan Francisco, USA

StatusPrivate

Products

Selected offerings — the AI products recorded here, not the vendor's full catalogue.

• Gauge AEO Application Sold on its own AI feature

  Answer engine optimization platform for marketing teams: tracks hundreds of prompts a day across AI platforms, benchmarks competitors, and turns visibility gaps into ranked actions and published articles through an agent, an action queue and a content engine.

• Gauge Agents Developer tool Sold on its own

  Evaluation product for developer-tool teams: runs real coding agents (Claude Code, Codex, Cursor) on setup tasks against a product, judges each run, and measures which tools agents choose and which docs changes make them succeed.

Inside Gauge AEO

• Ask Gauge AI agent Included with the parent

  Ask Gauge analyzes marketing and AI visibility data, recommends actions, and researches and writes content that it can submit through GitHub pull requests.

• Action Center Application Included with the parent AI feature

  Ranked queue of AI-visibility actions with the evidence behind each: accept a suggestion, assign it or let Gauge's agent brief, research, draft and publish it, then see the measured effect on citation rate in an evaluation tab.

• Content Engine Application Included with the parent AI feature

  End-to-end content workflow that finds a brand's AI-visibility gaps, researches top-cited pages, drafts articles, grades them against a rubric, publishes to Webflow, Framer, Sanity or GitHub after approval, and tracks citations afterwards.

Similar products 64

No sourced competitor yet: no filing, vendor document or measured-market report read so far names a rival for this company, so none is asserted. The companies below are the closest by what their products do.

How this list is ranked ↗

AAzomaEarly-stageGauge AEO and Azoma do comparable work on AI search visibility and marketing content; both also serve buyers who need to get recommended by AI search and chat answers; scale not recorded for either.2 of 6 capabilitiesShared product typeCompareBBluefishUndisclosedGauge AEO and Bluefish AI Optimization Suite do comparable work on AI search visibility and marketing content; both also serve buyers who need to get recommended by AI search and chat answers; scale not recorded for either.3 of 6 capabilitiesShared product typeCompareQQwairyUndisclosedContent Engine and Content Studio do comparable work on AI search visibility and marketing content; both also serve buyers who need to get recommended by AI search and chat answers; scale not recorded for either.4 of 6 capabilitiesShared product typeCompareLPLLM PulseUndisclosedGauge AEO and GEO Writer do comparable work on AI search visibility and marketing content; both also serve buyers who need to get recommended by AI search and chat answers; scale not recorded for either.4 of 6 capabilitiesShared product typeCompareGGoodieUndisclosedContent Engine and Content Studio do comparable work on AI search visibility and marketing content; both also serve buyers who need to get recommended by AI search and chat answers; scale not recorded for either.3 of 6 capabilitiesShared product typeCompareKKnowatoaUndisclosedContent Engine and AI Article Generation do comparable work on AI search visibility and marketing content; both also serve buyers who need to get recommended by AI search and chat answers; scale not recorded for either.3 of 6 capabilitiesShared product typeComparePPromptwatchEarly-stageGauge Agents and Promptwatch GEO Inspector both list AI search visibility; both also serve buyers who need to get recommended by AI search and chat answers; scale not recorded for either.3 of 6 capabilitiesShared product typeCompareEEvertuneEarly-stageContent Engine and Content Studio do comparable work on AI search visibility and marketing content; both also serve buyers who need to get recommended by AI search and chat answers; scale not recorded for either.3 of 6 capabilitiesShared product typeCompareAAthenaHQUndisclosedGauge AEO and AthenaHQ do comparable work on AI search visibility and marketing content; both also serve buyers who need to get recommended by AI search and chat answers; scale not recorded for either.2 of 6 capabilitiesShared product typeCompareRPRank PromptUndisclosedGauge AEO and Rank Prompt do comparable work on AI search visibility and marketing content; both also serve buyers who need to get recommended by AI search and chat answers; scale not recorded for either.4 of 6 capabilitiesShared product typeCompareAAIclicksUndisclosedGauge AEO and AIclicks do comparable work on AI search visibility and marketing content; both also serve buyers who need to get recommended by AI search and chat answers; scale not recorded for either.3 of 6 capabilitiesShared product typeCompareOOmniaUndisclosedAction Center and Omnia both list AI search visibility; both also serve buyers who need to get recommended by AI search and chat answers; scale not recorded for either.3 of 6 capabilitiesShared product typeCompareRRankshiftUndisclosedContent Engine and Rankshift do comparable work on AI search visibility and marketing content; both also serve buyers who need to get recommended by AI search and chat answers; scale not recorded for either.2 of 6 capabilitiesShared product typeCompareBBrandlightEarly-stageAction Center and Agentic Commerce both list AI search visibility; both also serve buyers who need to get recommended by AI search and chat answers; scale not recorded for either.2 of 6 capabilitiesShared product typeCompareGGumshoeEarly-stageAction Center and AI Visibility Audit both list AI search visibility; both also serve buyers who need to get recommended by AI search and chat answers; scale not recorded for either.1 of 6 capabilitiesShared product typeComparePLPetra LabsEarly-stageAction Center and Petra Labs AEO platform both list AI search visibility; both also serve buyers who need to get recommended by AI search and chat answers; scale not recorded for either.1 of 6 capabilitiesShared product typeCompareRRankscaleUndisclosedAction Center and Rankscale both list AI search visibility; both also serve buyers who need to get recommended by AI search and chat answers; scale not recorded for either.1 of 6 capabilitiesShared product typeCompareCConductorUndisclosedAction Center and Conductor Monitoring both list AI search visibility; both also serve buyers who need to get recommended by AI search and chat answers; scale not recorded for either.4 of 6 capabilitiesShared product typeCompareGGetMintUndisclosedAction Center and GetMint both list AI search visibility; both also serve buyers who need to get recommended by AI search and chat answers; scale not recorded for either.5 of 6 capabilitiesShared product typeCompareSSearchableEarly-stageAction Center and Searchable both list AI search visibility; both also serve buyers who need to get recommended by AI search and chat answers; Gauge's scale not recorded.3 of 6 capabilitiesShared product typeCompareAIAm I on AI?UndisclosedAction Center and Recommendations both list AI search visibility; both also serve buyers who need to get recommended by AI search and chat answers; scale not recorded for either.1 of 6 capabilitiesShared product typeCompareOOtterlyAIUndisclosedAction Center and GEO Audit Tool both list AI search visibility; both also serve buyers who need to get recommended by AI search and chat answers; scale not recorded for either.1 of 6 capabilitiesShared product typeComparePPromptmonitorUndisclosedAction Center and Promptmonitor both list AI search visibility; both also serve buyers who need to get recommended by AI search and chat answers; scale not recorded for either.1 of 6 capabilitiesShared product typeComparePAPeec AIEarly-stageAction Center and Peec AI both list AI search visibility; both also serve buyers who need to get recommended by AI search and chat answers; scale not recorded for either.2 of 6 capabilitiesShared product typeCompareSSemrushAcquiredAction Center and Semrush Enterprise AIO both list AI search visibility; both also serve buyers who need to get recommended by AI search and chat answers; Gauge's scale not recorded; Semrush is acquired, with no independent scale.2 of 6 capabilitiesShared product typeCompareWWritesonicUndisclosedAction Center and AI Brand Explorer both list AI search visibility; both also serve buyers who need to get recommended by AI search and chat answers; scale not recorded for either.5 of 6 capabilitiesShared product typeCompareJJasperUndisclosedAsk Gauge and Pillar Article Agent do comparable work on AI search visibility and marketing content; both also serve buyers who need to get recommended by AI search and chat answers; scale not recorded for either.4 of 6 capabilitiesShared product typeComparePProfoundUndisclosedAction Center and Profound both list AI search visibility; both also serve buyers who need to get recommended by AI search and chat answers; scale not recorded for either.3 of 6 capabilitiesShared product typeCompareAAhrefsUndisclosedAction Center and Ahrefs Brand Radar both list AI search visibility; both also serve buyers who need to get recommended by AI search and chat answers; scale not recorded for either.5 of 6 capabilitiesShared product typeCompareSSquarespaceUndisclosedAction Center and AI Visibility both list AI search visibility; both also serve buyers who need to get recommended by AI search and chat answers; scale not recorded for either.3 of 6 capabilitiesShared product typeCompareWWebflowUndisclosedAction Center and Webflow AEO both list AI search visibility; both also serve buyers who need to get recommended by AI search and chat answers; scale not recorded for either.4 of 6 capabilitiesShared product typeCompareAAirOpsEarly-stageAsk Gauge and AirOps do comparable work on AI search visibility and marketing content; both also serve buyers who need to get recommended by AI search and chat answers; scale not recorded for either.4 of 6 capabilitiesShared product typeCompareAAdobePublicAction Center and Adobe Brand Intelligence both list AI search visibility; both also serve buyers who need to get recommended by AI search and chat answers; Gauge's scale not recorded.5 of 6 capabilitiesShared product typeCompareWWixPublicAction Center and AI Visibility Overview both list AI search visibility; both also serve buyers who need to get recommended by AI search and chat answers; Gauge's scale not recorded.5 of 6 capabilitiesShared product typeCompareAActiveCampaignLate-stageContent Engine and Active Intelligence both list marketing content; scale not recorded for either.3 of 6 capabilitiesShared product typeCompareHHubSpotPublicContent Engine and AI Blog Writer both list marketing content; Gauge's scale not recorded.4 of 6 capabilitiesShared product typeCompareTTypefaceUndisclosedContent Engine and Typeface Arc Graph both list marketing content; scale not recorded for either.3 of 6 capabilitiesShared product typeCompareSShopifyPublicAsk Gauge and Campaign Autopilot both list marketing content; Gauge's scale not recorded.3 of 6 capabilitiesShared product typeCompareCCopy.aiAcquiredContent Engine and Copy.ai Brand Voice both list marketing content; Gauge's scale not recorded; Copy.ai is acquired, with no independent scale.3 of 6 capabilitiesShared product typeCompareRRunwayLate-stageAsk Gauge and Runway Agent both list marketing content; Gauge's scale not recorded.3 of 6 capabilitiesShared product typeCompareAairSlateLate-stageGauge AEO and airSlate Marketing Intelligence Platform both list marketing content; Gauge's scale not recorded.2 of 6 capabilitiesShared product typeCompareGGammaLate-stageContent Engine and Gamma both list marketing content; Gauge's scale not recorded.2 of 6 capabilitiesShared product typeCompareMmonday.comPublicContent Engine and monday campaigns both list marketing content; Gauge's scale not recorded.2 of 6 capabilitiesShared product typeCompareKKlaviyoPublicAsk Gauge and Composer both list marketing content; Gauge's scale not recorded.2 of 6 capabilitiesShared product typeComparePPegasystemsPublicGauge AEO and Pega Customer Engagement Blueprint both list marketing content; Gauge's scale not recorded.3 of 6 capabilitiesShared product typeCompareSSalesforcePublicContent Engine and Agentforce Marketing both list marketing content; Gauge's scale not recorded.3 of 6 capabilitiesShared product typeCompareWWriterLate-stageGauge AEO and WRITER Playbooks both list marketing content; Gauge's scale not recorded.3 of 6 capabilitiesShared product typeCompareBBrevoLate-stageAsk Gauge and Aura AI both list marketing content; scale not recorded for either.2 of 6 capabilitiesShared product typeCompareVSVeeva SystemsPublicAsk Gauge and Veeva Falcon MLR both list marketing content; Gauge's scale not recorded.2 of 6 capabilitiesShared product typeCompareCCanvaLate-stageAsk Gauge and Canva Grow both list marketing content; Gauge's scale not recorded.4 of 6 capabilitiesShared product typeCompareTTwilioPublicAsk Gauge and Predictions both list marketing content; Gauge's scale not recorded.3 of 6 capabilitiesShared product typeCompareBByteDanceUndisclosedGauge AEO and Pippit both list marketing content; Gauge's scale not recorded; ByteDance's scale not comparable: only a revenue estimate, no market cap or valuation.5 of 6 capabilitiesShared product typeCompareMMetaGPTUndisclosedAsk Gauge and Adrian both list marketing content; scale not recorded for either.4 of 6 capabilitiesShared product typeCompareRARelevance AIEarly-stageAsk Gauge and Finlay the FAQ writer both list marketing content; scale not recorded for either.5 of 6 capabilitiesShared product typeCompareSASarvam AILate-stageGauge AEO and Sarvam Content Studio both list marketing content; Gauge's scale not recorded.3 of 6 capabilitiesShared product typeCompareMPMeta PlatformsPublicGauge AEO and Meta Advantage+ both list marketing content; Gauge's scale not recorded.3 of 6 capabilitiesShared product typeCompareAAutoGPTUndisclosedAsk Gauge and Jules both list marketing content; scale not recorded for either.3 of 6 capabilitiesShared product typeComparePPhenomLate-stageContent Engine and Phenom Talent Experience Engine both list marketing content; scale not recorded for either.4 of 6 capabilitiesShared product typeCompareEEntrataUndisclosedContent Engine and ProspectPortal both list marketing content; scale not recorded for either.4 of 6 capabilitiesShared product typeCompareUUniphoreLate-stageGauge AEO and Uniphore Marketing AI both list marketing content; Gauge's scale not recorded.3 of 6 capabilitiesShared product typeCompareSAStability AILate-stageGauge AEO and Brand Studio both list marketing content; Gauge's scale not recorded.1 of 6 capabilitiesShared product typeComparePPicsartUndisclosedAsk Gauge and Draper both list marketing content; scale not recorded for either.4 of 6 capabilitiesShared product typeCompareHHeyGenEarly-stageGauge AEO and HeyGen both list marketing content; Gauge's scale not recorded.2 of 6 capabilitiesShared product typeCompareTTolokaUndisclosedAsk Gauge and Tendem both list marketing content; scale not recorded for either.5 of 6 capabilitiesShared product typeCompare

Closest alternatives are pairs a vendor page itself compares. Similar products are matched from what each product does; nothing in that group is asserted as a rivalry.

Sources

Total funding

Not found · 14 Oct 2026

Pages read for this record state no funding total.

Valuation

Not found · 14 Oct 2026

Pages read for this record state no valuation or market capitalisation.

Founded

Not found · 14 Oct 2026

Pages read for this record state no founding year.

Public listing

Not found · 14 Oct 2026

No listing on the pages read; treated as private.

Description

Official documentation · 14 Oct 2026

Company page: "Gauge is an AI marketing platform built around Ask Gauge"

Open Gauge in the directory

Something wrong here? Send a correction — quote this company id: gauge.