Photoroom

Application

AI photo-editing app whose background-removal and generative image tools are used by online sellers to produce product photos and ads.

Total funding$64M

Valuation$500M

Employees—

Founded2019

HeadquartersParis, France

StatusPrivate

Total funding (est.) — sifted.eu · 27 Feb 2024 Valuation (est.) — forbes.com · 27 Feb 2024 Founded — en.wikipedia.org · 29 Aug 2026

Employees: previously 120 (30 Jun 2026) photoroom.com

Products

Selected offerings — the AI products recorded here, not the vendor's full catalogue.

Photoroom Application Sold on its own

AI photo editor that removes backgrounds, generates product and marketing imagery, and creates short product videos.
Photoroom API API service Sold on its own

Photoroom's image-editing API, led by background removal, for developers processing product images at volume.

Inside Photoroom

Photoroom Batch Editor Application Included with the parent

Applies the same AI edit across a whole catalogue of product photos at once, so a set of images stays visually consistent.
Photoroom AI Fashion Models Application Included with the parent

Generates lifelike AI fashion models to showcase uploaded product images: "Instantly showcase your products on lifelike virtual models," letting a seller preview clothing and accessories on different body types, poses and backgrounds.
Photoroom AI Shadows Application Included with the parent

Adds realistic shadows to flat product photos: "Add realistic AI shadows to Images & Product Photos," producing consistent, natural shadows for marketplace and store listings.
Photoroom Background Generator Application Included with the parent

Generates realistic backgrounds behind a product photo: "you can create high-quality product images instantly: no studio, lighting, or editing skills required."
Photoroom Ghost Mannequin Application Included with the parent

Removes mannequins and human models from clothing photos while preserving the garment's shape: "Transform flat, wrinkled product shots into realistic, 3D invisible model images" for e-commerce and marketplace listings.
Photoroom Product Beautifier Application Included with the parent

Enhances a basic product photo into a studio-quality image: "Turn basic product shots into polished, studio-quality visuals" by automatically improving lighting, sharpness and color.
Photoroom Product Staging Application Included with the parent

Places a product photo into a realistic lifestyle scene automatically: "places your item into a realistic lifestyle scene, like being held, worn, or placed on a table, helping customers instantly visualize it in the real-world."
Photoroom Product Video Generator Application Included with the parent

Turns product photos into short marketing videos: "Create professional product videos from photos in minutes with AI," using 300+ templates, a custom prompt, or both.

Similar products 54

No sourced competitor yet: no filing, vendor document or measured-market report read so far names a rival for this company, so none is asserted. The companies below are the closest by what their products do.

How this list is ranked ↗

All 54Capability overlap 46Shared product type 51Similar financial scale 6Same company status 35

Artisse AIPrivate · $6.7M raisedPhotoroom AI Fashion Models and Artisse do comparable work on image editing and image generation; both also serve buyers who need to create images and video; similar scale (private).2 of 2 capabilitiesShared product typeCompare M

MidjourneyPrivate · $0 raisedPhotoroom AI Fashion Models and Midjourney do comparable work on image editing and image generation; both also serve buyers who need to create images and video; Midjourney's scale not recorded.2 of 2 capabilitiesShared product typeCompare R

RecraftPrivate · $42M raisedPhotoroom and Recraft do comparable work on image editing and image generation; both also serve buyers who need to create images and video; similar scale (private).2 of 2 capabilitiesShared product typeCompare L

LightricksPrivate · $335M raisedPhotoroom AI Fashion Models and Photoleap do comparable work on image editing and image generation; both also serve buyers who need to create images and video; similar scale (private).2 of 2 capabilitiesShared product typeCompare HA

Halo AIPrivatePhotoroom AI Fashion Models and Halo AI do comparable work on image editing and image generation; both also serve buyers who need to create images and video; Halo AI's scale not recorded.2 of 2 capabilitiesShared product typeCompare K

KreaPrivate · $83M raisedPhotoroom AI Fashion Models and Krea do comparable work on image editing and image generation; both also serve buyers who need to create images and video; same layer and the same scale band (early-stage private).2 of 2 capabilitiesShared product typeSame scale bandCompare C

CanvaPrivate · $42BPhotoroom Batch Editor and Background Remover do comparable work on image editing; both also serve buyers who need to create images and video; larger scale (private).2 of 2 capabilitiesShared product typeLarger scaleCompare L

Leonardo.AiAcquired ($31M deal)Photoroom AI Fashion Models and Leonardo AI do comparable work on image editing and image generation; both also serve buyers who need to create images and video; Leonardo.Ai is acquired, with no independent scale.2 of 2 capabilitiesShared product typeCompare H

HiggsfieldPrivate · $1.3BPhotoroom AI Fashion Models and Higgsfield do comparable work on image editing and image generation; both also serve buyers who need to create images and video; larger scale (private).2 of 2 capabilitiesShared product typeLarger scaleCompare K

KlaviyoPublic · $5.5BPhotoroom and Klaviyo Image Remix do comparable work on image editing and image generation; both also serve buyers who need to create images and video; larger scale (public).2 of 2 capabilitiesShared product typeLarger scaleCompare F

FigmaPublic · $14.4BPhotoroom AI Fashion Models and Figma Weave do comparable work on image generation; both also serve buyers who need to create images and video; larger scale (public).2 of 2 capabilitiesShared product typeLarger scaleCompare PL

Pika LabsPrivate · $470MPhotoroom AI Fashion Models and Pika AI Trendmaker do comparable work on image editing; both also serve buyers who need to create images and video; same layer and the same scale band (early-stage private).2 of 2 capabilitiesShared product typeSame scale bandCompare A

AdobePublic · $115.9BPhotoroom AI Fashion Models and Adobe Firefly do comparable work on image editing and image generation; both also serve buyers who need to create images and video; larger scale (public).2 of 2 capabilitiesShared product typeLarger scaleCompare LL

Luma LabsPrivate · $3.9BPhotoroom AI Fashion Models and Luma Agents do comparable work on image generation; both also serve buyers who need to create images and video; larger scale (private).1 of 2 capabilitiesShared product typeLarger scaleCompare I

IdeogramPrivatePhotoroom AI Fashion Models and Ideogram 4.0 do comparable work on image generation; both also serve buyers who need to create images and video; Ideogram's scale not recorded.1 of 2 capabilitiesShared product typeCompare A

ApplePublic · $4.6TPhotoroom AI Fashion Models and Image Playground do comparable work on image generation; both also serve buyers who need to create images and video; larger scale (public).2 of 2 capabilitiesShared product typeLarger scaleCompare R

RunwayPrivate · $5.3BPhotoroom AI Fashion Models and Runway do comparable work on image editing and image generation; both also serve buyers who need to create images and video; larger scale (private).2 of 2 capabilitiesShared product typeLarger scaleCompare BF

Black Forest LabsPrivate · $3.3BPhotoroom AI Fashion Models and Playground do comparable work on image editing and image generation; both also serve buyers who need to create images and video; larger scale (private).2 of 2 capabilitiesShared product typeLarger scaleCompare R

ReplitPrivate · $9BPhotoroom and Replit Design do comparable work on image generation; both also serve buyers who need to create images and video; larger scale (private).1 of 2 capabilitiesShared product typeLarger scaleCompare J

JasperPrivatePhotoroom and Jasper do comparable work on image generation; both also serve buyers who need to create images and video; Jasper's scale not recorded.1 of 2 capabilitiesShared product typeCompare S

ShopifyPublic · $196.7BPhotoroom Batch Editor and Sidekick do comparable work on image editing; both also serve buyers who need to create images and video; larger scale (public).1 of 2 capabilitiesShared product typeLarger scaleCompare K

KuaishouPublic · $18.6BPhotoroom AI Fashion Models and Kling AI do comparable work on image editing and image generation; both also serve buyers who need to create images and video; larger scale (public).2 of 2 capabilitiesShared product typeLarger scaleCompare B

ByteDancePrivatePhotoroom AI Fashion Models and Dreamina do comparable work on image editing and image generation; both also serve buyers who need to create images and video; larger scale (private).2 of 2 capabilitiesShared product typeCompare T

TypefacePrivatePhotoroom and Typeface Prompt do comparable work on image generation; both also serve buyers who need to create images and video; Typeface's scale not recorded.1 of 2 capabilitiesShared product typeCompare M

MiniMaxPublic · $12.6BPhotoroom AI Fashion Models and MiniMax Design do comparable work on image editing and image generation; both also serve buyers who need to create images and video; larger scale (public).2 of 2 capabilitiesShared product typeLarger scaleCompare E

ElevenLabsPrivate · $11BPhotoroom and Image to Video AI Conversion do comparable work on image generation; both also serve buyers who need to create images and video; larger scale (private).2 of 2 capabilitiesShared product typeLarger scaleCompare K

KakaoPublic · $16BPhotoroom AI Fashion Models and Kanana do comparable work on image generation; both also serve buyers who need to create images and video; larger scale (public).1 of 2 capabilitiesShared product typeLarger scaleCompare Y

YandexPublicPhotoroom AI Fashion Models and Alice AI do comparable work on image generation; both also serve buyers who need to create images and video; Yandex's scale not recorded.1 of 2 capabilitiesShared product typeCompare D

DecartPrivate · $4BPhotoroom Batch Editor and Delulu (by Decart) do comparable work on image editing; both also serve buyers who need to create images and video; larger scale (private).1 of 2 capabilitiesShared product typeLarger scaleCompare C

CaptionsPrivate · $500MPhotoroom AI Fashion Models and Eye Contact both serve buyers who need to create images and video; same layer and the same scale band (early-stage private).Shared product typeSame scale bandCompare N

NeuralGaragePrivate · $1.5M raisedPhotoroom AI Fashion Models and SyncMonster both serve buyers who need to create images and video; similar scale (private).Shared product typeCompare NC

NAVER CloudPrivatePhotoroom API and Papago Image Translation do comparable work on image editing; both also serve buyers who need to create images and video; NAVER Cloud's scale not recorded.1 of 2 capabilitiesShared product typeCompare HO

Hour OnePrivatePhotoroom Batch Editor and Reals both serve buyers who need to create images and video; Hour One's scale not recorded.Shared product typeCompare SA

Stability AIPrivate · $495.9MPhotoroom AI Fashion Models and Brand Studio do comparable work on image generation; both also serve buyers who need to create images and video; same layer and the same scale band (early-stage private).1 of 2 capabilitiesShared product typeSame scale bandCompare F

FalPrivatePhotoroom and fal Agent do comparable work on image generation; both also serve buyers who need to create images and video; Fal's scale not recorded; ships AI agent, infrastructure service and 1 more rather than the same layer.1 of 2 capabilitiesDifferent layerCompare G

GensparkPrivate · $645M raisedPhotoroom AI Fashion Models and Genspark do comparable work on image generation; similar scale (private).1 of 2 capabilitiesShared product typeCompare C

CivitaiPrivate · $5.1M raisedPhotoroom API and Civitai API both serve buyers who need to create images and video; similar scale (private).1 of 2 capabilitiesShared product typeCompare M

ManusPrivatePhotoroom AI Fashion Models and Manus do comparable work on image generation; Manus's scale not recorded; ships AI agent rather than the same layer.1 of 2 capabilitiesDifferent layerCompare A

Alphabet (Google)Public · $4.2TPhotoroom and Mixboard do comparable work on image generation; both also serve buyers who need to create images and video; larger scale (public).1 of 2 capabilitiesShared product typeLarger scaleCompare X

xAIAcquired ($230B deal)Photoroom and Grok Imagine API do comparable work on image generation; both also serve buyers who need to create images and video; xAI is acquired, with no independent scale.1 of 2 capabilitiesShared product typeCompare I

InVideoPrivate · $52.5M raisedPhotoroom AI Fashion Models and invideo AI both serve buyers who need to create images and video; same layer and the same scale band (early-stage private).Shared product typeSame scale bandCompare B

BaiduPublic · $31.6BPhotoroom AI Fashion Models and Baidu Wenxin Assistant do comparable work on image generation; both also serve buyers who need to create images and video; larger scale (public).1 of 2 capabilitiesShared product typeLarger scaleCompare S

StepFunPrivate · $10BPhotoroom AI Fashion Models and 阶跃AI (StepFun AI) do comparable work on image generation; both also serve buyers who need to create images and video; larger scale (private).1 of 2 capabilitiesShared product typeLarger scaleCompare O

OpenAIPrivate · $852BPhotoroom AI Fashion Models and ChatGPT do comparable work on image generation; both also serve buyers who need to create images and video; larger scale (private).1 of 2 capabilitiesShared product typeLarger scaleCompare D

D-IDPrivatePhotoroom and Creative Reality Studio both serve buyers who need to create images and video; D-ID's scale not recorded.Shared product typeCompare S

SynthesiaPrivate · $4BPhotoroom and Synthesia API both serve buyers who need to create images and video; larger scale (private).Shared product typeLarger scaleCompare SE

Samsung ElectronicsPublic · $1.2TPhotoroom AI Fashion Models and Galaxy AI do comparable work on image editing; both also serve buyers who need to create images and video; larger scale (public).1 of 2 capabilitiesShared product typeLarger scaleCompare A

AlibabaPublic · $273.4BPhotoroom AI Fashion Models and Quark do comparable work on image generation; both also serve buyers who need to create images and video; larger scale (public).1 of 2 capabilitiesShared product typeLarger scaleCompare MP

Meta PlatformsPublic · $1.5TPhotoroom AI Fashion Models and Meta AI do comparable work on image generation; both also serve buyers who need to create images and video; larger scale (public).1 of 2 capabilitiesShared product typeLarger scaleCompare I

IntelPublic · $463.7BPhotoroom AI Fashion Models and Intel AI Playground do comparable work on image generation; both also serve buyers who need to create images and video; larger scale (public).1 of 2 capabilitiesShared product typeLarger scaleCompare C

ColossyanPrivatePhotoroom Batch Editor and Cora both serve buyers who need to create images and video; Colossyan's scale not recorded; ships AI agent rather than the same layer.Different layerCompare H

HeyGenPrivate · $500MPhotoroom AI Fashion Models and HeyGen both serve buyers who need to create images and video; same layer and the same scale band (early-stage private).Shared product typeSame scale bandCompare S

SenseTimePublic · $7.7BPhotoroom AI Fashion Models and Kapi Cam do comparable work on image generation; larger scale (public).1 of 2 capabilitiesShared product typeLarger scaleCompare Z

Z.ai (Zhipu AI)Public · $58.6BPhotoroom and Z.ai Model API do comparable work on image generation; both also serve buyers who need to create images and video; larger scale (public).1 of 2 capabilitiesShared product typeLarger scaleCompare

Show all 54 related companiesShow fewer

Closest alternatives are pairs a vendor page itself compares. Similar products are matched from what each product does; nothing in that group is asserted as a rivalry.