Adobe vs Figma
Relationship
UK CMA Phase 1 decision on abandoned Adobe/Figma merger.
5 of 21 capabilities — Shares image editing, image generation, presentation generation and 2 more.
Ludbee capability tags · from the product recordsShared product type — Both ship application.
Ludbee product recordsSmaller scale — Figma: $14.4B market cap, against Adobe's $115.9B market cap.
Ludbee scale figures · valuation, market cap or revenue estimateNamed in filing — “Figma primarily competes with Adobe's Adobe XD and competitor Sketch's all-in-one screen design products.”
assets.publishing.service.gov.uk · checked 2026-09-18Create images and video — Rivals on this job — Produce and edit images, video and 3D assets — from a prompt, or by editing what you already have.
Ludbee needs vocabulary · the scope on the sourced edgeAligned comparison
Capability overlap
Shared · 5
Not verified for Figma · 16
Recorded for Adobe. Figma’s product records say nothing either way — a missing record is not a missing capability.
Not verified for Adobe · 1
Recorded for Figma. Adobe’s product records say nothing either way — a missing record is not a missing capability.
Products, side by side
Hand-checked pairing
Adobe
Application
An AI assistant inside Adobe Acrobat that answers questions about PDFs and generates summaries, insights, and content with citations from the user's documents.
AI-powered study platform that turns uploaded notes, PDFs or links into flashcards, quizzes, study guides and podcasts, with a cited AI assistant for course questions.
Commercial suite combining document AI, PDF work and content creation.
An AI conversational agent that brands deploy on their digital properties to answer customer questions from approved brand content and feed interaction data back into Adobe Experience Platform profiles.
Applies learned brand standards to AI-generated content and compliance reviews.
In-development Adobe offering (name and job not yet fully public); official heading explicitly states IN DEVELOPMENT.
Coordinates Adobe Experience Platform agents and their reasoning across marketing workflows.
A web and mobile design, photo, and video application whose creation workflow is built around Firefly generative AI for images, text effects, logos, templates, and short-form video.
Generative AI platform for creating and editing images, video, vectors and audio, integrated across Adobe's Creative Cloud apps.
Builds reusable visual workflows for generative creative production within Creative Cloud.
A generative AI application for marketers that produces on-brand ad and email copy, image, and video variants, checks them against brand guidelines, and activates them to channels such as Meta, LinkedIn and Google Campaign Manager 360.
A web application for recording, transcribing, and editing spoken audio, built around AI filters including Enhance Speech, which restores recordings to studio quality.
Figma
Application
Collaborative interface-design tool where teams draw, prototype and hand off in the browser.
On-brand marketing-asset production tool where AI generation (OpenAI gpt-image-1, Gemini) and AI editing (background removal, upscaling, text rewrite/translate) are core mechanisms for producing social assets, ads and one-pagers from brand templates.
Turns a written prompt or an existing frame into a working prototype with its code.
Node-based AI creative platform (formerly Weavy) integrating multiple image/video models (Google, OpenAI, Runway, Stable Diffusion, Recraft and others) for scalable creative workflows.
No counterpart
Adobe sells these in a stack layer with no product recorded for Figma yet — nothing on the other side to compare them against.
API service
A set of Adobe APIs for automated content generation and production at scale, spanning Firefly generative APIs, Photoshop APIs, Lightroom APIs, and Content Tagging APIs.
AI agent
Executes coordinated audience, journey and marketing workflows as an enterprise 'coworker' agent within Adobe Experience Platform.
Platform
A generative engine optimization system, formerly Adobe LLM Optimizer, that monitors how AI assistants represent a brand and deploys site optimizations to improve that representation.
Fine-tuned Firefly generative models trained on a company's own brand assets so that generated imagery stays on-brand — distinct from Firefly Foundry, in which Adobe trains proprietary models for a customer.
An enterprise offering in which Adobe trains proprietary, IP-protected Firefly generative models on a company's own brand or franchise assets to produce image, video, audio, vector, and 3D content.
Governed, agentic workflow builder for enterprise creative production -- coordinates Firefly and third-party generative models, creative actions, reviews and delivery steps across a production pipeline, distinct from the raw Firefly Services API.