Atlassian vs ElevenLabs

Atlassian — Application · Public · $48.2B mkt cap · 4 of 4 figures sourced  |  ElevenLabs — Application · Private · $11B valuation · 4 of 4 figures sourced

Relationship

Customer Service Management and ElevenLabs Agents do comparable work on customer support and voice agent; both also serve buyers who need to create synthetic voice and audio and handle customer support conversations; smaller scale (private).

Assembled from the recorded fields for this pair, not hand-checked. The comparison below is read from each company’s own profile.

3 of 12 capabilitiesShared product typeSmaller scale

3 of 12 capabilities — Shares customer support, voice agent and workflow automation.

Ludbee capability tags · from the product records

Shared product type — Both ship API service, agent platform and application.

Ludbee product records

Smaller scale — ElevenLabs: $11B valuation, against Atlassian's $48.2B market cap.

Ludbee scale figures · valuation, market cap or revenue estimate

Aligned comparison

FieldAtlassianElevenLabs
Size$48.2B mkt cap$11B valuation different basis
Employees13,301450 ElevenLabs has 30× fewer
Founded20022022 20 yrs later
StatusPublicPrivate
CategoryApplicationApplication match
Stack layerAI agent, API service, Agent platform, ApplicationAPI service, Agent platform, Application
HeadquartersSydney, AustraliaNew York, USA

Capability overlap

Shared · 3

Customer supportVoice agentWorkflow automation

Not verified for ElevenLabs · 9

Agent orchestrationAgentic codingCode generationCode reviewData analysisHR and recruitingKnowledge retrievalSummarizationVideo analytics

Recorded for Atlassian. ElevenLabs’s product records say nothing either way — a missing record is not a missing capability.

Not verified for Atlassian · 9

Audio editingImage editingImage generationMusic generationSpeech to textText to speechTranslationVideo generationVoice conversion

Recorded for ElevenLabs. Atlassian’s product records say nothing either way — a missing record is not a missing capability.

Products, side by side

Algorithmic pairing — assembled from recorded fields, not hand-checked

Atlassian

Application

Atlassian TalentApplication

Workforce-planning app in the Atlassian Strategy Collection that maps positions, skills and capacity to strategic initiatives so leaders can see how each initiative is staffed and spot gaps. Atlassian titles it 'AI-first Workforce Planning' and promises 'intelligent workforce planning guidance', but the product page names no specific AI mechanism beyond that.

Customer Service ManagementApplication

External customer-service app sold only inside the Atlassian Service Collection: AI agents built in Agent Studio resolve common requests and escalate complex ones, a Rovo-powered omnichannel workspace keeps each customer's conversation in one thread, Voice AI answers calls and turns them into work items with transcripts, and human agents get AI help finding answers and summarising issues.

Loom AIApplication

AI feature suite inside Loom (owned by Atlassian) that automatically generates titles, summaries and chapters, and converts recorded videos into documents, Jira/Linear issues or messages.

API service

Atlassian Rovo MCP ServerAPI service

A hosted Model Context Protocol server that lets external LLMs, IDEs and agent platforms securely search and fetch data from Jira, Confluence and other Atlassian Cloud products.

Agent platform

RovoAgent platform

AI that connects across Jira, Confluence and a team's other work through the Teamwork Graph -- contextual search and answers plus agents that automate workflow steps.

Rovo StudioAgent platform

A no-code workspace inside Rovo for building, deploying and governing AI agents, automations and apps against Atlassian's Teamwork Graph.

ElevenLabs

Application

AI Voice ChangerApplication

Real-time and file-based voice conversion tool that changes a recorded voice while preserving its original performance.

Ads EngineApplication

Localizes and refreshes advertising creative across 50+ languages, with audio dubbing, image adaptation and text translation for Google Ads and Meta Ads.

DubbingApplication

Audio-to-audio dubbing across 90+ languages and accents that conditions on source performance (not a transcript) to preserve emotion and tone, with voice cloning.

ElevenCreativeApplication

AI-native creative workspace unifying voice, music, sound-effect, image and video generation with dubbing/localization, editable in a browser Studio.

ElevenCreative FlowsApplication

Chains image, video, voice and SFX generation into automated visual flows to create unlimited campaign variations from one template.

ElevenLabs Voice CloningApplication

Instant and Professional voice cloning (IVC/PVC) that creates a synthetic replica of a speaker's voice.

ElevenMusicApplication

Music generation, remixing and creation product ("Listen, remix, and create tracks"), built on the Music v2 engine, targeted at independent musicians.

Image to Video AI ConversionApplication

Creates videos from images and integrates AI voice, using a credit-based system.

StudioApplication

End-to-end workflow for producing audiobooks, podcasts and narrated videos, integrating Voice Library, Voice Design, Professional Voice Cloning and Eleven Music.

Text to Sound EffectsApplication

Generates sound effects from text prompts, with royalty-free commercial usage rights on paid plans.

Voice DesignApplication

Generates customized synthetic voices from text descriptions, powered by the Text to Speech v3 model.

Voice IsolatorApplication

Removes background noise, isolates vocals and removes music from audio or video recordings.

API service

ElevenAPIAPI service

Unified programmatic API for ElevenLabs' audio AI models (speech, voice, music, sound effects, dubbing, transcription), billed per usage from the shared credit pool.

ElevenLabs Text to SpeechAPI service

Generates speech from text in a range of voices and languages, in the browser and through an API.

ScribeAPI service

Transcribes audio to text with speaker labels and word-level timings.

Agent platform

ElevenLabs AgentsAgent platform

Builds and runs voice AND chat agents that handle customer conversations over the phone, on the web and in chat, with enterprise integrations into CRM, payment and calendar systems.

No counterpart

Atlassian sells these in a stack layer with no product recorded for ElevenLabs yet — nothing on the other side to compare them against.

AI agent

Rovo DevAI agent

Atlassian's agentic AI coding product for the software development lifecycle, available as a CLI, a VS Code extension, and inside Bitbucket Cloud and GitHub, covering planning, code generation, code review and automation.