Atlassian vs Toloka

Atlassian — Application · Public · $48.2B mkt cap · 4 of 4 figures sourced  |  Toloka — Infrastructure · Private · 1 of 1 figure sourced

Relationship

Rovo Dev and Tendem do comparable work on code generation; both also serve buyers who need to code with an AI assistant; Toloka's scale not recorded.

Assembled from the recorded fields for this pair, not hand-checked. The comparison below is read from each company’s own profile.

4 of 12 capabilitiesShared product type

4 of 12 capabilities — Shares agent orchestration, code generation, data analysis and 1 more.

Ludbee capability tags · from the product records

Shared product type — Both ship AI agent.

Ludbee product records

Aligned comparison

FieldAtlassianToloka
Size$48.2B mkt capnot disclosed
Employees13,301—
Founded20022014 12 yrs later
StatusPublicPrivate
CategoryApplicationInfrastructure
Stack layerAI agent, API service, Agent platform, ApplicationAI agent, Data service, Platform
HeadquartersSydney, AustraliaAmsterdam, Netherlands

Capability overlap

Shared · 4

Agent orchestrationCode generationData analysisWorkflow automation

Not verified for Toloka · 8

Agentic codingCode reviewCustomer supportHR and recruitingKnowledge retrievalSummarizationVideo analyticsVoice agent

Recorded for Atlassian. Toloka’s product records say nothing either way — a missing record is not a missing capability.

Not verified for Atlassian · 7

Data labellingEvaluation and observabilityGuardrails and safetyMarketing contentModel trainingText generationTranslation

Recorded for Toloka. Atlassian’s product records say nothing either way — a missing record is not a missing capability.

Products, side by side

Algorithmic pairing — assembled from recorded fields, not hand-checked

Atlassian

AI agent

Rovo DevAI agent

Atlassian's agentic AI coding product for the software development lifecycle, available as a CLI, a VS Code extension, and inside Bitbucket Cloud and GitHub, covering planning, code generation, code review and automation.

Toloka

AI agent

TendemAI agent

A hybrid AI-plus-human agent that takes a delegated task - research, data analysis, copywriting, design or development - has AI do the first pass, then routes it to one of 10,000+ vetted experts for verification and multi-layer QA, returning results in 2-24 hours.

No counterpart

Atlassian sells these in a stack layer with no product recorded for Toloka yet — nothing on the other side to compare them against.

Application

Atlassian TalentApplication

Workforce-planning app in the Atlassian Strategy Collection that maps positions, skills and capacity to strategic initiatives so leaders can see how each initiative is staffed and spot gaps. Atlassian titles it 'AI-first Workforce Planning' and promises 'intelligent workforce planning guidance', but the product page names no specific AI mechanism beyond that.

Customer Service ManagementApplication

External customer-service app sold only inside the Atlassian Service Collection: AI agents built in Agent Studio resolve common requests and escalate complex ones, a Rovo-powered omnichannel workspace keeps each customer's conversation in one thread, Voice AI answers calls and turns them into work items with transcripts, and human agents get AI help finding answers and summarising issues.

Loom AIApplication

AI feature suite inside Loom (owned by Atlassian) that automatically generates titles, summaries and chapters, and converts recorded videos into documents, Jira/Linear issues or messages.

API service

Atlassian Rovo MCP ServerAPI service

A hosted Model Context Protocol server that lets external LLMs, IDEs and agent platforms securely search and fetch data from Jira, Confluence and other Atlassian Cloud products.

Agent platform

RovoAgent platform

AI that connects across Jira, Confluence and a team's other work through the Teamwork Graph -- contextual search and answers plus agents that automate workflow steps.

Rovo StudioAgent platform

A no-code workspace inside Rovo for building, deploying and governing AI agents, automations and apps against Atlassian's Teamwork Graph.

Toloka sells these in a stack layer with no product recorded for Atlassian yet — nothing on the other side to compare them against.

Platform

Toloka ArenaPlatform

An independent evaluation platform that ranks frontier LLMs on agentic tool-use tasks using private, non-contaminated benchmarks across industry domains, scored on a pass^5 reliability metric, with the underlying RL Gyms and evaluation datasets available to license.

Toloka TrainPlatform

A self-serve service that lowers per-request inference cost through two tools - fine-tuning LoRA adapters on frozen Qwen3 base models to replace a frontier API on a narrow task, and prompt gisting that compresses long instruction prefixes into learned tokens.

Data service

Off-the-shelf DatasetsData service

Toloka's catalogue of ready-made training datasets sold outright — three named at the time of writing (Tau-bench Dataset Extension, University-level Math Reasoning, Multimodal Conversations) — as distinct from the custom data work its Platform sells.

Toloka Physical AIData service

Human-in-the-loop data programs -- demonstrations, annotation and evaluation -- for training robotics and physical AI systems.

Toloka PlatformData service

A self-serve platform where an AI agent turns a described data goal into a full human-annotation pipeline - RLHF and preference data, data collection, instruction tuning, model evaluation, synthetic-data validation and content-moderation QA - with LLM-based quality checks on the output.