Canva vs Toloka

Canva — Application · Private · $42B valuation · 4 of 4 figures sourced  |  Toloka — Infrastructure · Private · 1 of 1 figure sourced

Relationship

Canva Grow and Tendem do comparable work on marketing content; Toloka's scale not recorded; ships AI agent, data service and 1 more rather than the same layer.

Assembled from the recorded fields for this pair, not hand-checked. The comparison below is read from each company’s own profile.

6 of 12 capabilitiesDifferent layer

6 of 12 capabilities — Shares code generation, data analysis, marketing content and 3 more.

Ludbee capability tags · from the product records

Different layer — Toloka ships AI agent, data service and 1 more, not the same layer.

Ludbee product records

Aligned comparison

FieldCanvaToloka
Size$42B valuationnot disclosed
Employees5,500—
Founded20132014 1 yrs later
StatusPrivatePrivate match
CategoryApplicationInfrastructure
Stack layerApplicationAI agent, Data service, Platform
HeadquartersSydney, AustraliaAmsterdam, Netherlands

Capability overlap

Shared · 6

Code generationData analysisMarketing contentText generationTranslationWorkflow automation

Not verified for Toloka · 6

Image editingImage generationPresentation generationSummarizationVideo editingVideo generation

Recorded for Canva. Toloka’s product records say nothing either way — a missing record is not a missing capability.

Not verified for Canva · 5

Agent orchestrationData labellingEvaluation and observabilityGuardrails and safetyModel training

Recorded for Toloka. Canva’s product records say nothing either way — a missing record is not a missing capability.

Products, side by side

Algorithmic pairing — assembled from recorded fields, not hand-checked

Canva

No shared stack layer with the other side.

Toloka

No shared stack layer with the other side.

No counterpart

Canva sells these in a stack layer with no product recorded for Toloka yet — nothing on the other side to compare them against.

Application

AffinityApplication

Professional desktop suite for vector drawing, photo editing and page layout, acquired by Canva in 2024.

Background RemoverApplication

Removes image backgrounds automatically inside the Canva editor.

CanvaApplication

Browser design tool with generative image, video and text features built in.

Canva AIApplication

Canva's conversational AI assistant, which generates text, images, videos, code and editable designs from chat prompts inside Canva and connects to external tools such as Slack, Gmail, Google Drive and Notion.

Canva CodeApplication

Canva's AI code generator, which turns prompts into responsive, interactive designs — landing pages, dashboards, quizzes, calculators and charts — that can be edited in the Canva editor and published as websites.

Canva GrowApplication

Canva's ad management platform, which generates ad creative with AI, publishes campaigns to Meta, TikTok and LinkedIn, and reports on performance in one place.

Dream LabApplication

Canva's AI image generator, launched from the Canva homepage, which produces up to four images per text prompt and supports reference images, follow-up refinement and resolution boosting.

Magic AnimateApplication

Chooses animations and transitions for a design using its own visual context.

Magic EraserApplication

Removes unwanted objects from photographs inside the Canva editor.

Magic FormulasApplication

Generates spreadsheet formulas from a plain-language description inside Canva Sheets.

Magic InsightsApplication

Analyses spreadsheet data inside Canva and generates visual insights and charts.

Magic LayersApplication

Turns a flat, AI-generated design into an editable layout: select, move and edit individual design elements after the fact.

Magic WriteApplication

Canva's AI text generator, which drafts and rewrites copy inside Canva designs and Canva Docs from a prompt.

TranslateApplication

Translates the text inside a Canva design while preserving layout.

Toloka sells these in a stack layer with no product recorded for Canva yet — nothing on the other side to compare them against.

AI agent

TendemAI agent

A hybrid AI-plus-human agent that takes a delegated task - research, data analysis, copywriting, design or development - has AI do the first pass, then routes it to one of 10,000+ vetted experts for verification and multi-layer QA, returning results in 2-24 hours.

Platform

Toloka ArenaPlatform

An independent evaluation platform that ranks frontier LLMs on agentic tool-use tasks using private, non-contaminated benchmarks across industry domains, scored on a pass^5 reliability metric, with the underlying RL Gyms and evaluation datasets available to license.

Toloka TrainPlatform

A self-serve service that lowers per-request inference cost through two tools - fine-tuning LoRA adapters on frozen Qwen3 base models to replace a frontier API on a narrow task, and prompt gisting that compresses long instruction prefixes into learned tokens.

Data service

Off-the-shelf DatasetsData service

Toloka's catalogue of ready-made training datasets sold outright — three named at the time of writing (Tau-bench Dataset Extension, University-level Math Reasoning, Multimodal Conversations) — as distinct from the custom data work its Platform sells.

Toloka Physical AIData service

Human-in-the-loop data programs -- demonstrations, annotation and evaluation -- for training robotics and physical AI systems.

Toloka PlatformData service

A self-serve platform where an AI agent turns a described data goal into a full human-annotation pipeline - RLHF and preference data, data collection, instruction tuning, model evaluation, synthetic-data validation and content-moderation QA - with LLM-based quality checks on the output.