Elastic vs Zapier

Elastic — Infrastructure · Public · $10.2B mkt cap · 4 of 4 figures sourced  |  Zapier — Infrastructure · Private · $5B valuation · 3 of 3 figures sourced

Relationship

Overlaps on agent orchestration, knowledge retrieval and workflow automation; smaller scale (private).

Assembled from the recorded fields for this pair, not hand-checked. The comparison below is read from each company’s own profile.

3 of 9 capabilitiesShared product typeSmaller scale

3 of 9 capabilities — Shares agent orchestration, knowledge retrieval and workflow automation.

Ludbee capability tags · from the product records

Shared product type — Both ship agent platform, application and platform.

Ludbee product records

Smaller scale — Zapier: $5B valuation, against Elastic's $10.2B market cap.

Ludbee scale figures · valuation, market cap or revenue estimate

Aligned comparison

FieldElasticZapier
Size$10.2B mkt cap$5B valuation different basis
Employees4,019730 Zapier has 5.5× fewer
Founded20122011 1 yrs earlier
StatusPublicPrivate
CategoryInfrastructureInfrastructure match
Stack layerAgent platform, Application, Model API, PlatformAPI service, Agent platform, Application, Developer tool, Platform
HeadquartersAmsterdam, NetherlandsSan Francisco, USA

Capability overlap

Shared · 3

Agent orchestrationKnowledge retrievalWorkflow automation

Not verified for Zapier · 6

Data analysisEvaluation and observabilityModel hostingModel inferenceThreat detection and responseVector search

Recorded for Elastic. Zapier’s product records say nothing either way — a missing record is not a missing capability.

Not verified for Elastic · 7

Code generationCustomer supportData securityDocument extractionGuardrails and safetySummarizationText generation

Recorded for Zapier. Elastic’s product records say nothing either way — a missing record is not a missing capability.

Products, side by side

Algorithmic pairing — assembled from recorded fields, not hand-checked

Elastic

Application

Elastic AI SOC EngineApplication

An AI security-operations layer that correlates alerts from a customer's existing security tools, prioritizes threats and guides response workflows without replacing their SIEM.

Elastic AIOpsApplication

GenAI- and ML-driven capability inside Elastic Observability that automatically detects, diagnoses and helps resolve operational issues, providing recommended actions for SREs.

Elastic LLM ObservabilityApplication

Monitoring capability inside Elastic Observability for generative-AI and agentic applications: performance, cost control, guardrail tracking and reliability for GenAI workloads.

Elastic SecurityApplication

Agentic security-operations platform unifying SIEM, XDR and native automation, with autonomous agents handling detection-to-response workflows and purpose-built AI skills for threat hunting, alert analysis and detection engineering; supports multiple LLMs including on-premises models.

Agent platform

Elastic Agent BuilderAgent platform

A builder for custom AI agents that answer questions and take actions over data indexed in Elasticsearch, using configurable tools, skills and prompts.

Elastic WorkflowsAgent platform

An automation engine that runs both scripted steps and AI agents which reason through investigations and execute response actions against data in Elasticsearch.

Platform

Elastic AI AssistantPlatform

A conversational assistant embedded in Kibana that answers natural-language questions against a customer's own indexed data across Elastic's Observability, Security and Search solutions.

Zapier

Application

Zapier CanvasApplication

Zapier Canvas is an AI-powered diagramming tool for mapping business processes and turning the diagram into working automation. Zapier says it uses AI to generate workflows, suggest next steps, and surface insights that help optimise automations and prevent breakages.

Zapier ChatbotsApplication

Zapier Chatbots is a no-code builder for custom-branded AI chatbots that can be embedded in a website to handle customer interactions. Zapier positions it as a way to scale support and generate leads, with the chatbot able to trigger Zapier workflows off the conversation.

Zapier CopilotApplication

An assistant that works across every Zapier product: asked in plain language to add a field to a table or a step to a Zap, it walks the user through the change or makes it for them.

Agent platform

Zapier AgentsAgent platform

AI agents that act across the applications Zapier already connects, built and debugged from a prompt with Zapier Copilot.

Platform

Zap workflowsPlatform

The workflow layer Zapier's AI products run on: multi-step Zaps that connect over 9,000 apps and can call AI steps, agents and MCP tools inside a run, built without a developer.

No counterpart

Elastic sells these in a stack layer with no product recorded for Zapier yet — nothing on the other side to compare them against.

Model API

Elastic Inference ServiceModel API

Hosted inference endpoint that runs Elastic-managed LLMs, the ELSER sparse-embedding model and third-party embedding models for ingest, search and chat without provisioning ML nodes in a customer's own Elasticsearch deployment.

Zapier sells these in a stack layer with no product recorded for Elastic yet — nothing on the other side to compare them against.

API service

Zapier MCPAPI service

Zapier MCP is Zapier's implementation of the Model Context Protocol, giving AI clients such as Claude, ChatGPT and Cursor the ability to take real actions in the user's connected apps. Zapier states it exposes 9,000+ apps and 40,000+ actions while handling app connections, credentials and rate limits on the caller's behalf.

Developer tool

AI Guardrails by ZapierDeveloper tool

AI Guardrails by Zapier adds inline AI safety and compliance checks to Zapier workflows. Added as a step to any Zap, Agent or Zapier MCP workflow, it scans content for personally identifiable information, toxic language, prompt injection attempts and negative sentiment, then routes, blocks or escalates based on what it finds.

AI by ZapierDeveloper tool

AI by Zapier is Zapier's built-in tool for adding AI steps to a workflow, powered by the user's choice of model from OpenAI, Anthropic and Google. Users write text prompts to perform tasks such as extracting lead data from unstructured text or answering routing questions inside a Zap.

Zapier SDKDeveloper tool

Zapier SDK gives coding agents and developers authenticated, governed programmatic access to Zapier's app catalogue from code, on behalf of their users. Zapier handles OAuth flows, token management and retries; the SDK ships with a CLI for exploring apps and running actions from the terminal.