Encord vs Sama

Encord — Infrastructure · Private  |  Sama — Infrastructure · Private · 1 of 1 figure sourced

Relationship

Encord Annotate and Sama Annotate do comparable work on data labelling; scale not recorded for either.

Assembled from the recorded fields for this pair, not hand-checked. The comparison below is read from each company’s own profile.

4 of 7 capabilitiesShared product type

4 of 7 capabilities — Shares data analysis, data labelling, evaluation and observability and 1 more.

Ludbee capability tags · from the product records

Shared product type — Both ship data service and platform.

Ludbee product records

Aligned comparison

FieldEncordSama
Sizenot disclosednot disclosed
Employees——
Founded—2008
StatusPrivatePrivate match
CategoryInfrastructureInfrastructure match
Stack layerAI agent, Agent platform, Data service, PlatformData service, Platform
HeadquartersLondon, United KingdomSan Francisco, USA

Capability overlap

Shared · 4

Data analysisData labellingEvaluation and observabilityWorkflow automation

Not verified for Sama · 3

Agent orchestrationMedical imaging analysisVector search

Recorded for Encord. Sama’s product records say nothing either way — a missing record is not a missing capability.

Not verified for Encord · 1

Guardrails and safety

Recorded for Sama. Encord’s product records say nothing either way — a missing record is not a missing capability.

Products, side by side

Algorithmic pairing — assembled from recorded fields, not hand-checked

Encord

Platform

EncordPlatform

The multimodal data layer for physical AI: one platform for managing, curating, annotating and aligning sensor, video, image and text data at petabyte scale. The modules a buyer licenses — Annotate, Index and Active — are recorded separately.

Data service

Encord ActiveData service

Encord Active is Encord's model and data evaluation product. It evaluates and validates models against their data to surface, curate and prioritise the most valuable data for training and fine-tuning, covering model robustness checks, drift and failure-mode detection, automated label-error detection, and active learning workflows across images, video, 3D/LiDAR, audio and documents.

Encord AnnotateData service

Encord Annotate is Encord's multimodal data labeling product, used to annotate and review images, video, audio, text, documents, DICOM, LiDAR and geospatial data. It provides AI-assisted labeling, customizable ontologies, human-in-the-loop review workflows and quality-control tooling for managing large annotation teams.

Encord Data AnnotationData service

Managed annotation service: Encord supplies vetted domain experts for a customer's task and runs the projects, with an evaluation workflow built around the customer's own spec rather than volume alone.

Encord Data CollectionData service

Managed collection of real-world training data for physical AI: in-field operators, teleoperation facilities and configurable lab environments gathering the embodied, egocentric and sensor data a robotics model needs.

Encord IndexData service

Encord Index is Encord's multimodal data curation and management product. It lets teams search datasets with natural language and similarity search across video, image, audio, LiDAR, text, document, geospatial and HTML files, filter by 40+ data metrics and custom metadata, visualise outliers on embeddings plots, and remove duplicates and poor-quality data via Collections. Data stays in the customer's own cloud with 'zero data migration required'.

Physical AI DataData service

End-to-end data service for robotics, autonomous systems and embodied AI: data collection (in-field operators, teleoperation), curation, LiDAR/point-cloud/multi-camera annotation, VLA/VLM action-captioning, and post-deployment feedback loops, with on-prem/VPC deployment.

Sama

Platform

Sama PlatformPlatform

Sama's data annotation and validation platform, combining annotation tooling, SamaAssure quality assurance, SamaHub project management and reporting, and SamaIQ analytics, with a REST API and CLI for pipeline integration.

Data service

Sama AnnotateData service

Sama Annotate is Sama's enterprise data annotation offering, delivering image, video and 3D point cloud labeling through a full-time in-house annotation workforce working on the Sama Platform, with CLI and API access for automated data workflows.

Sama CurateData service

Sama Curate is a data curation offering that uses filtering and curation algorithms to suggest which assets in a raw dataset should be labeled, so teams annotate only the data most likely to improve an ML model.

Sama GenAIData service

Sama GenAI supplies human-generated training and evaluation data for foundation models, covering model validation and fact checking, instruction following, preference ranking, image and video captioning, creative writing, synthetic data creation and RAG evaluation.

Sama ValidateData service

Sama Validate is a managed human-in-the-loop service in which trained reviewers inspect and correct a customer's model predictions across image, video and 3D point cloud data and report where the model performs well or poorly.

No counterpart

Encord sells these in a stack layer with no product recorded for Sama yet — nothing on the other side to compare them against.

AI agent

MerlinAI agent

Merlin is Encord's agentic intelligence layer, letting teams build, observe and optimise their data infrastructure through conversation. It creates complete labeling setups from prompts or documents, reports data metrics and coverage gaps on demand, and surfaces issues affecting model performance. It is reachable inside Encord or from external tools over Model Context Protocol, including Claude and Slack.

Agent platform

Data AgentsAgent platform

Data Agents automate Encord data pipelines by integrating humans, state-of-the-art models and a customer's own models into data workflows. They handle tasks such as pre-labeling, object segmentation and tracking, video captioning, audio transcription and sentiment analysis, combined with human-in-the-loop quality assurance.