OpenAI vs Toloka

OpenAI — Foundation Models · Private · $852B valuation · 5 of 5 figures sourced  |  Toloka — Infrastructure · Private · 1 of 1 figure sourced

Relationship

Tendem and Codex do comparable work on code generation; both also serve buyers who need to code with an AI assistant; Toloka's scale not recorded.

Assembled from the recorded fields for this pair, not hand-checked. The comparison below is read from each company’s own profile.

6 of 11 capabilitiesShared product type

6 of 11 capabilities — Shares agent orchestration, code generation, data analysis and 3 more.

Ludbee capability tags · from the product records

Shared product type — Both ship AI agent.

Ludbee product records

Aligned comparison

FieldOpenAIToloka
Size$852B valuationnot disclosed
Employees4,500—
Founded20152014 1 yrs earlier
StatusPrivatePrivate match
CategoryFoundation ModelsInfrastructure
Stack layerAI agent, Agent platform, Application, Model APIAI agent, Data service, Platform
HeadquartersSan Francisco, USAAmsterdam, Netherlands

Capability overlap

Shared · 6

Agent orchestrationCode generationData analysisEvaluation and observabilityText generationWorkflow automation

Not verified for Toloka · 11

Agentic codingCode reviewData securityDocument extractionImage generationPresentation generationSpeech to textSummarizationText to speechThreat detection and responseSearch answers

Recorded for OpenAI. Toloka’s product records say nothing either way — a missing record is not a missing capability.

Not verified for OpenAI · 5

Data labellingGuardrails and safetyMarketing contentModel trainingTranslation

Recorded for Toloka. OpenAI’s product records say nothing either way — a missing record is not a missing capability.

Products, side by side

Algorithmic pairing — assembled from recorded fields, not hand-checked

OpenAI

AI agent

CodexAI agent

Coding agent that reads, edits and runs a codebase from the terminal, an IDE extension and the ChatGPT web app.

Toloka

AI agent

TendemAI agent

A hybrid AI-plus-human agent that takes a delegated task - research, data analysis, copywriting, design or development - has AI do the first pass, then routes it to one of 10,000+ vetted experts for verification and multi-layer QA, returning results in 2-24 hours.

No counterpart

OpenAI sells these in a stack layer with no product recorded for Toloka yet — nothing on the other side to compare them against.

Application

ChatGPTApplication

Assistant for chat, web search, file analysis and image generation, used in the browser and in desktop and mobile apps; developers can build custom in-chat apps for it via the Apps SDK, built on the Model Context Protocol.

ChatGPT AtlasApplication

OpenAI's agentic web browser. Deprecated on 9 August 2026, with its browser-based agentic capabilities moved into ChatGPT and Codex.

ChatGPT GovApplication

A version of ChatGPT that US government agencies deploy in their own Microsoft Azure commercial or Azure Government cloud, so the agency manages its own security, privacy and compliance.

ChatGPT for ExcelApplication

ChatGPT in the Excel ribbon: builds and edits spreadsheets, formulas and formatting from plain-language requests, answers questions about what is in the workbook, and asks permission before changing it. OpenAI's own page bundles this with a separate ChatGPT for Google Sheets add-in; this record covers the Excel add-in only.

ChatGPT for PowerPointApplication

ChatGPT in the PowerPoint ribbon: creates new slides, rewrites and restructures an existing deck, and turns notes, documents or spreadsheets into presentation-ready content while keeping the output editable in PowerPoint.

ChatGPT for WordApplication

ChatGPT in a Microsoft Word sidebar: drafts, revises and reorganizes the open document from notes or pasted source text, pulling in context from connected apps like Outlook, SharePoint, Google Workspace and Dropbox.

SoraApplication

OpenAI's text-to-video product. The web and app experiences were discontinued on 26 April 2026; the API will be discontinued on 24 September 2026.

Agent platform

OpenAI DaybreakAgent platform

OpenAI's cybersecurity offering, bringing together frontier cyber models, Codex Security and partner workflows to find, validate and fix vulnerabilities, with an access-gated Daybreak Red tier for authorised vulnerability research and red teaming.

OpenAI FrontierAgent platform

Enterprise platform for connecting AI agents to systems of record and running them under enterprise identity, access and observability controls.

Model API

OpenAI APIModel API

Hosted API for OpenAI's text, image, audio and embedding models, billed per token.

Toloka sells these in a stack layer with no product recorded for OpenAI yet — nothing on the other side to compare them against.

Platform

Toloka ArenaPlatform

An independent evaluation platform that ranks frontier LLMs on agentic tool-use tasks using private, non-contaminated benchmarks across industry domains, scored on a pass^5 reliability metric, with the underlying RL Gyms and evaluation datasets available to license.

Toloka TrainPlatform

A self-serve service that lowers per-request inference cost through two tools - fine-tuning LoRA adapters on frozen Qwen3 base models to replace a frontier API on a narrow task, and prompt gisting that compresses long instruction prefixes into learned tokens.

Data service

Off-the-shelf DatasetsData service

Toloka's catalogue of ready-made training datasets sold outright — three named at the time of writing (Tau-bench Dataset Extension, University-level Math Reasoning, Multimodal Conversations) — as distinct from the custom data work its Platform sells.

Toloka Physical AIData service

Human-in-the-loop data programs -- demonstrations, annotation and evaluation -- for training robotics and physical AI systems.

Toloka PlatformData service

A self-serve platform where an AI agent turns a described data goal into a full human-annotation pipeline - RLHF and preference data, data collection, instruction tuning, model evaluation, synthetic-data validation and content-moderation QA - with LLM-based quality checks on the output.