Sama vs Toloka

Sama — Infrastructure · Private · 1 of 1 figure sourced  |  Toloka — Infrastructure · Private · 1 of 1 figure sourced

Relationship

Sama Annotate and Toloka Platform do comparable work on data labelling; scale not recorded for either.

Assembled from the recorded fields for this pair, not hand-checked. The comparison below is read from each company’s own profile.

5 of 5 capabilitiesShared product type

5 of 5 capabilities — Shares data analysis, data labelling, evaluation and observability and 2 more.

Ludbee capability tags · from the product records

Shared product type — Both ship data service and platform.

Ludbee product records

Aligned comparison

FieldSamaToloka
Sizenot disclosednot disclosed
Employees——
Founded20082014 6 yrs later
StatusPrivatePrivate match
CategoryInfrastructureInfrastructure match
Stack layerData service, PlatformAI agent, Data service, Platform
HeadquartersSan Francisco, USAAmsterdam, Netherlands

Capability overlap

Shared · 5

Data analysisData labellingEvaluation and observabilityGuardrails and safetyWorkflow automation

Not verified for Sama · 6

Agent orchestrationCode generationMarketing contentModel trainingText generationTranslation

Recorded for Toloka. Sama’s product records say nothing either way — a missing record is not a missing capability.

Sama has no capability Toloka lacks, among the 5 recorded here.

Products, side by side

Algorithmic pairing — assembled from recorded fields, not hand-checked

Sama

Platform

Sama PlatformPlatform

Sama's data annotation and validation platform, combining annotation tooling, SamaAssure quality assurance, SamaHub project management and reporting, and SamaIQ analytics, with a REST API and CLI for pipeline integration.

Data service

Sama AnnotateData service

Sama Annotate is Sama's enterprise data annotation offering, delivering image, video and 3D point cloud labeling through a full-time in-house annotation workforce working on the Sama Platform, with CLI and API access for automated data workflows.

Sama CurateData service

Sama Curate is a data curation offering that uses filtering and curation algorithms to suggest which assets in a raw dataset should be labeled, so teams annotate only the data most likely to improve an ML model.

Sama GenAIData service

Sama GenAI supplies human-generated training and evaluation data for foundation models, covering model validation and fact checking, instruction following, preference ranking, image and video captioning, creative writing, synthetic data creation and RAG evaluation.

Sama ValidateData service

Sama Validate is a managed human-in-the-loop service in which trained reviewers inspect and correct a customer's model predictions across image, video and 3D point cloud data and report where the model performs well or poorly.

Toloka

Platform

Toloka ArenaPlatform

An independent evaluation platform that ranks frontier LLMs on agentic tool-use tasks using private, non-contaminated benchmarks across industry domains, scored on a pass^5 reliability metric, with the underlying RL Gyms and evaluation datasets available to license.

Toloka TrainPlatform

A self-serve service that lowers per-request inference cost through two tools - fine-tuning LoRA adapters on frozen Qwen3 base models to replace a frontier API on a narrow task, and prompt gisting that compresses long instruction prefixes into learned tokens.

Data service

Off-the-shelf DatasetsData service

Toloka's catalogue of ready-made training datasets sold outright — three named at the time of writing (Tau-bench Dataset Extension, University-level Math Reasoning, Multimodal Conversations) — as distinct from the custom data work its Platform sells.

Toloka Physical AIData service

Human-in-the-loop data programs -- demonstrations, annotation and evaluation -- for training robotics and physical AI systems.

Toloka PlatformData service

A self-serve platform where an AI agent turns a described data goal into a full human-annotation pipeline - RLHF and preference data, data collection, instruction tuning, model evaluation, synthetic-data validation and content-moderation QA - with LLM-based quality checks on the output.

No counterpart

Toloka sells these in a stack layer with no product recorded for Sama yet — nothing on the other side to compare them against.

AI agent

TendemAI agent

A hybrid AI-plus-human agent that takes a delegated task - research, data analysis, copywriting, design or development - has AI do the first pass, then routes it to one of 10,000+ vetted experts for verification and multi-layer QA, returning results in 2-24 hours.