Sierra vs Zapier

Empower customer experience teams to build and manage agents—without writing a line of code. Set up customer journeys, configure knowledge, and define brand guidelines effortlessly.

Create consistent experiences across voice, chat, email, and more in 58 languages, available 24/7/365.

Ask any question in natural language, and Explorer will use analytics and sample customer conversations to provide answers and actionable recommendations.

Build or modify your agent simply by describing how you want your agent to behave. Prompt workflows, systems integrations, guardrails, tone, and style.

Long-horizon agents that get more intelligent with every interaction.

Measure what matters, test what works, and understand every agent decision with analytics, experimentation, and observability built for continuous improvement.

Supplies persistent customer context and behavioral signals to Sierra's conversational agents.

Zapier Canvas is an AI-powered diagramming tool for mapping business processes and turning the diagram into working automation. Zapier says it uses AI to generate workflows, suggest next steps, and surface insights that help optimise automations and prevent breakages.

Zapier Chatbots is a no-code builder for custom-branded AI chatbots that can be embedded in a website to handle customer interactions. Zapier positions it as a way to scale support and generate leads, with the chatbot able to trigger Zapier workflows off the conversation.

An assistant that works across every Zapier product: asked in plain language to add a field to a table or a step to a Zap, it walks the user through the change or makes it for them.

AI Guardrails by Zapier adds inline AI safety and compliance checks to Zapier workflows. Added as a step to any Zap, Agent or Zapier MCP workflow, it scans content for personally identifiable information, toxic language, prompt injection attempts and negative sentiment, then routes, blocks or escalates based on what it finds.

AI by Zapier is Zapier's built-in tool for adding AI steps to a workflow, powered by the user's choice of model from OpenAI, Anthropic and Google. Users write text prompts to perform tasks such as extracting lead data from unstructured text or answering routing questions inside a Zap.

Zapier SDK gives coding agents and developers authenticated, governed programmatic access to Zapier's app catalogue from code, on behalf of their users. Zapier handles OAuth flows, token management and retries; the SDK ships with a CLI for exploring apps and running actions from the terminal.