Toloka vs Zapier

Toloka — Infrastructure · Private · 1 of 1 figure sourced  |  Zapier — Infrastructure · Private · $5B valuation · 3 of 3 figures sourced

Relationship

Tendem and Zapier Chatbots both serve buyers who need to draft and edit written content; Toloka's scale not recorded.

Assembled from the recorded fields for this pair, not hand-checked. The comparison below is read from each company’s own profile.

5 of 11 capabilitiesShared product type

5 of 11 capabilities — Shares agent orchestration, code generation, guardrails and safety and 2 more.

Ludbee capability tags · from the product records

Shared product type — Both ship platform.

Ludbee product records

Aligned comparison

FieldTolokaZapier
Sizenot disclosed$5B valuation
Employees—730
Founded20142011 3 yrs earlier
StatusPrivatePrivate match
CategoryInfrastructureInfrastructure match
Stack layerAI agent, Data service, PlatformAPI service, Agent platform, Application, Developer tool, Platform
HeadquartersAmsterdam, NetherlandsSan Francisco, USA

Capability overlap

Shared · 5

Agent orchestrationCode generationGuardrails and safetyText generationWorkflow automation

Not verified for Zapier · 6

Data analysisData labellingEvaluation and observabilityMarketing contentModel trainingTranslation

Recorded for Toloka. Zapier’s product records say nothing either way — a missing record is not a missing capability.

Not verified for Toloka · 5

Customer supportData securityDocument extractionKnowledge retrievalSummarization

Recorded for Zapier. Toloka’s product records say nothing either way — a missing record is not a missing capability.

Products, side by side

Algorithmic pairing — assembled from recorded fields, not hand-checked

Toloka

Platform

Toloka ArenaPlatform

An independent evaluation platform that ranks frontier LLMs on agentic tool-use tasks using private, non-contaminated benchmarks across industry domains, scored on a pass^5 reliability metric, with the underlying RL Gyms and evaluation datasets available to license.

Toloka TrainPlatform

A self-serve service that lowers per-request inference cost through two tools - fine-tuning LoRA adapters on frozen Qwen3 base models to replace a frontier API on a narrow task, and prompt gisting that compresses long instruction prefixes into learned tokens.

Zapier

Platform

Zap workflowsPlatform

The workflow layer Zapier's AI products run on: multi-step Zaps that connect over 9,000 apps and can call AI steps, agents and MCP tools inside a run, built without a developer.

No counterpart

Toloka sells these in a stack layer with no product recorded for Zapier yet — nothing on the other side to compare them against.

AI agent

TendemAI agent

A hybrid AI-plus-human agent that takes a delegated task - research, data analysis, copywriting, design or development - has AI do the first pass, then routes it to one of 10,000+ vetted experts for verification and multi-layer QA, returning results in 2-24 hours.

Data service

Off-the-shelf DatasetsData service

Toloka's catalogue of ready-made training datasets sold outright — three named at the time of writing (Tau-bench Dataset Extension, University-level Math Reasoning, Multimodal Conversations) — as distinct from the custom data work its Platform sells.

Toloka Physical AIData service

Human-in-the-loop data programs -- demonstrations, annotation and evaluation -- for training robotics and physical AI systems.

Toloka PlatformData service

A self-serve platform where an AI agent turns a described data goal into a full human-annotation pipeline - RLHF and preference data, data collection, instruction tuning, model evaluation, synthetic-data validation and content-moderation QA - with LLM-based quality checks on the output.

Zapier sells these in a stack layer with no product recorded for Toloka yet — nothing on the other side to compare them against.

Application

Zapier CanvasApplication

Zapier Canvas is an AI-powered diagramming tool for mapping business processes and turning the diagram into working automation. Zapier says it uses AI to generate workflows, suggest next steps, and surface insights that help optimise automations and prevent breakages.

Zapier ChatbotsApplication

Zapier Chatbots is a no-code builder for custom-branded AI chatbots that can be embedded in a website to handle customer interactions. Zapier positions it as a way to scale support and generate leads, with the chatbot able to trigger Zapier workflows off the conversation.

Zapier CopilotApplication

An assistant that works across every Zapier product: asked in plain language to add a field to a table or a step to a Zap, it walks the user through the change or makes it for them.

API service

Zapier MCPAPI service

Zapier MCP is Zapier's implementation of the Model Context Protocol, giving AI clients such as Claude, ChatGPT and Cursor the ability to take real actions in the user's connected apps. Zapier states it exposes 9,000+ apps and 40,000+ actions while handling app connections, credentials and rate limits on the caller's behalf.

Agent platform

Zapier AgentsAgent platform

AI agents that act across the applications Zapier already connects, built and debugged from a prompt with Zapier Copilot.

Developer tool

AI Guardrails by ZapierDeveloper tool

AI Guardrails by Zapier adds inline AI safety and compliance checks to Zapier workflows. Added as a step to any Zap, Agent or Zapier MCP workflow, it scans content for personally identifiable information, toxic language, prompt injection attempts and negative sentiment, then routes, blocks or escalates based on what it finds.

AI by ZapierDeveloper tool

AI by Zapier is Zapier's built-in tool for adding AI steps to a workflow, powered by the user's choice of model from OpenAI, Anthropic and Google. Users write text prompts to perform tasks such as extracting lead data from unstructured text or answering routing questions inside a Zap.

Zapier SDKDeveloper tool

Zapier SDK gives coding agents and developers authenticated, governed programmatic access to Zapier's app catalogue from code, on behalf of their users. Zapier handles OAuth flows, token management and retries; the SDK ships with a CLI for exploring apps and running actions from the terminal.