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Databricks CustomerLake

Application

by Databricks

Agentic customer data platform embedded in Databricks: builds Customer 360 profiles with agentic identity resolution, syncs audiences to martech and adtech tools, and runs marketing agents that plan and personalise campaigns.

Find alternatives to Databricks CustomerLake

What it does

• Marketing content
• Workflow automation

Sources

Pricing

Not found · 18 Oct 2026

Read the CustomerLake page and FAQ: it says only "a flexible, value-aligned alternative to traditional software licensing" and gives no price.

Description

Official documentation · 18 Oct 2026

FAQ: "CustomerLake is an Agentic CDP embedded natively within Databricks. It brings identity resolution, activation, infinity campaigns and marketing agents directly to your existing data foundation".

What it does

Official documentation · 18 Oct 2026

"Marketing Agents: Orchestrate 1:1 customer journeys with agents that automate campaign planning, data preparation, personalization and measurement".

Sold within

Not found · 18 Oct 2026

The page says CustomerLake is "embedded natively within Databricks" but no sentence states which plan includes it or whether it is bought on top.

Name

Official documentation · 18 Oct 2026

Page title "CustomerLake Agentic CDP | Databricks"; "Try Databricks CustomerLake".

URL

Official documentation · 18 Oct 2026

The product's own page, linked from the Product menu as "Customer Data Platform: Agentic CDP embedded in Databricks".

Deployment

Official documentation · 18 Oct 2026

"CustomerLake is embedded directly in Databricks, so CDP capabilities run where your customer data already lives."

Interfaces

Official documentation · 18 Oct 2026

"Marketer-Friendly Workspace: Purpose-built interfaces that enable marketers to use data in their campaigns".

Intended for

Official documentation · 18 Oct 2026

"a marketer-friendly workspace to build audiences, automate campaigns and understand customers with less reliance on IT".

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