Intuit Assist

Application

Generative-AI assistant embedded across QuickBooks, TurboTax, Credit Karma and Mailchimp that categorizes transactions, drafts communications and answers questions about a user's own data.

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TypeApplication
RoleBundled component
DeploymentSaaS
Intended forBusiness team, ConsumerSelf-reported · 8 Sep 2026
SecurityNot recorded
StatusActive
Sold withinIntuit's products — Included with the parentOfficial documentation · 2 Sep 2026
PricingNot recorded
Sources—

No separate charge — bundled into QuickBooks Online, TurboTax, Credit Karma and Mailchimp subscriptions rather than priced as its own product.

What it does

intuit.com

Sources

Sold within

Official documentation · 2 Sep 2026

Intuit's own page frames Intuit Assist as a capability of its existing products rather than something bought on its own: under the heading "Across our platform" it states "Intuit Assist will help customers in each of our products", and the page names TurboTax, Credit Karma, QuickBooks and Mailchimp. There is no purchase path for Intuit Assist anywhere on it. Same bar as intuit-enterprise-suite-ai-agents, whose note reads "the page frames the agents as capabilities of Intuit Enterprise Suite rather than as a separately purchasable product".

URL

Official documentation · 2 Sep 2026

The recorded URL was a resource-centre article, not a product page. intuit.com/intuitassist/ is Intuit's own canonical landing page for the same product name: "Intuit Assist - A new generative AI-powered financial assistant", describing it across TurboTax, Credit Karma, QuickBooks and Mailchimp.

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