Joule
Natural-language generative-AI copilot embedded across SAP's cloud applications, answering questions and taking actions across HR, finance, supply chain, procurement and customer-experience data.
SAP DOES publish a price, found 2026-09-02 by clicking the page's own "View pricing options" button — this record previously said Not recorded, which was wrong. Under "Plans and pricing" (tab: "Buy as a customer") the Joule base plan shows "MONTHLY PRICE USD 0.00", "In blocks of 1 Flat Fee", "Contract duration 1 to 3 years", "Auto-renewal", with a "Buy now" button and a "See all pricing details" link. It is zero-cost rather than unpriced, and it is not free-standing: "Prerequisites: An active subscription to an SAP cloud solution that has an integration with Joule." `freemium` rather than `free` because the same page states "More advanced capabilities are available when you upgrade to Joule Premium" — a paid tier above this one, for which no dollar figure is published. THE EARLIER "Not recorded" WAS A LAZY-LOAD ARTEFACT: the section sits below the fold on a page whose body does not render until it is scrolled or its in-page button is clicked, so a fetch — and a browser read that stops at the top — both see nav chrome and conclude nothing is published.
What it does
- Data analysis
- Workflow automation
- Agent orchestration
How it compares
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IBM Concert
...Salesforce, SAP and Splunk.
Regulatory filing · 18 Sep 2026 -
IBM Concert
...Salesforce, SAP and Splunk.
Regulatory filing · 18 Sep 2026 -
OCI Enterprise AI
Our enterprise cloud, software and hardware offerings compete directly with certain offerings from some of the largest and most competitive companies in the world, including Adobe Systems Incorporated, Alphabet Inc., Amazon.com, Inc., Cisco Systems, Inc., Intel Corporation, International Business Machines Corporation, Microsoft Corporation, Salesforce, Inc. and SAP SE, as well as other companies like Hewlett-Packard Enterprise and Workday, Inc.
Regulatory filing · 18 Sep 2026 -
Pega Customer Decision Hub
Competitors vary in size, scope, and breadth of the products and services they offer and include some of the world's largest companies, including International Business Machines Corporation ("IBM"), Microsoft Corporation, Oracle Corporation, Salesforce, SAP SE, and ServiceNow.
Regulatory filing · 10 Feb 2026
Sources
- Pricing
-
SAP's own Joule base page, "Plans and pricing" section, read in a browser 2026-09-02 after clicking "View pricing options". Quotes in the pricing note are verbatim from that section.
- Sold within
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Official documentation · 2 Sep 2026
SAP's own page states the packaging outright: Joule Base is "the base set of capabilities included with your SAP cloud subscriptions" — free and activated automatically — and "more advanced capabilities are available when you upgrade to Joule Premium." So a reader does not buy Joule; they get it with an SAP cloud subscription they already hold. This quote was already in the record's own pricing note from 2026-08-31 and had simply never been moved into the field it answers. RE-VERIFIED AT SOURCE 2026-09-02: sap.com/products/artificial-intelligence/joule-base.html LAZY-LOADS ITS BODY, which is worth recording. A first read returned 909 characters of nav and footer chrome with the sentence absent — a false negative that reads exactly like a stale citation. After scrolling to the bottom and back the page renders 3,996 characters and the sentence is present verbatim: "Joule Base is the base set of capabilities included with your SAP cloud subscriptions that enables your teams to navigate SAP systems effortlessly...", the first paragraph under the H1 "Activate Joule across your SAP cloud products for free". Scroll the page before concluding a SAP quote has gone. The same read surfaced a crisper packaging statement further down, under the "Plans and pricing" heading, which corroborates this field independently: "Prerequisites: An active subscription to an SAP cloud solution that has an integration with Joule."
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SAP Document AI Application
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SAP Generative AI Hub Platform
Centralized platform for accessing SAP and third-party generative AI models through SAP AI Core, with prompt experimentation, orchestration and inference observability for building enterprise AI applications.
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Joule Agents and Joule Assistants AI agent
AI agents encoded with SAP business-process expertise that automate workflows at scale, coordinated by context-aware assistants across finance, supply chain, spend management, HR and customer-experience functions.
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SAP Joule for Consultants Application
AI assistance for consultants working on SAP implementation and cloud-transformation projects, grounded in a knowledge base of SAP-focused content.
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SAP Joule for Developers Developer tool
Embedded AI capabilities in SAP Build and ABAP Cloud that generate application code, data models, tests and UI from natural-language prompts, including an SAP-trained ABAP large language model.
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Joule Studio Developer tool
SAP's AI-first development environment for building custom AI agents, apps and workflows with low-code and pro-code tools, powered by the SAP Business AI Platform.
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Joule Work AI agent
A unified workspace where people describe a goal in natural language and Joule surfaces insights, automates routine work and coordinates Joule Agents across SAP and non-SAP systems, available as web, desktop and mobile apps.
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SAP AI Agent Hub Platform
Vendor-agnostic command center for discovering, inventorying, governing and evaluating AI agents, LLMs and MCP servers across SAP, Microsoft, Google, AWS, Databricks and ServiceNow, with observability, identity/access control and agent mining.
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SAP Business Data Cloud Platform
Unifies and governs SAP and third-party data via a business data fabric, providing the trusted data foundation for agentic AI (Joule Agents); bundles SAP Analytics Cloud, Datasphere, Business Warehouse, Databricks, HANA Cloud and Master Data Governance under one data platform.
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SAP Knowledge Graph Data service
Connects a company's SAP data fabric to AI for grounded, hallucination-resistant answers; grounds Joule and other AI services in customer business context, with pre-populated knowledge graphs for SAP solutions.
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