A

Attio

London-based company selling a customizable CRM with built-in AI, including an Ask Attio assistant, workflows and agents that act on customer data.

StageLate-stage

Founded2017

HeadquartersLondon, United Kingdom

StatusPrivate

Products

Selected offerings — the AI products recorded here, not the vendor's full catalogue.

• Attio Application Sold on its own

  CRM for sales teams with built-in AI: Ask Attio analyses and creates from CRM data, workflows and custom agents run revenue processes, and sequences send personalised outreach at scale.

Inside Attio

• Ask Attio AI agent Included with the parent

  Chat assistant in Attio that answers questions across a team's CRM records, emails, calls and notes or researches the web, and then acts on the answer: updating and creating records and drafting the follow-up.

• Web Agent AI agent

  Attio agent that reads the open web to answer a question about each company or person in the CRM and writes a sourced answer, with its confidence and reasoning, back to the record, on one record, a whole column or a workflow trigger.

• Custom Agents Agent platform

  Builder in Attio for agents of a team's own design: describe a sales play once as a prompt and the agent runs it on every CRM record continuously, as a step inside Attio workflows.

• Call Intelligence Application Included with the parent

  Attio's meeting recorder: it records and transcribes sales calls, summarizes them, flags buying signals and blockers, and logs the conversation to the CRM so follow-up can be triggered from it.

• Universal Context Platform

  Attio's context layer underneath its agents: it captures and connects a company's emails, calls and connected tools into one store that Ask Attio, Custom Agents and workflows read from when they reason and act.

Similar products 80

No sourced competitor yet: no filing, vendor document or measured-market report read so far names a rival for this company, so none is asserted. The companies below are the closest by what their products do.

How this list is ranked ↗

LlemlistUndisclosedCall Intelligence and Claap do comparable work on meeting notes and speech to text; both also serve buyers who need to turn a meeting into decisions and owners and turn speech into text; scale not recorded for either.5 of 8 capabilitiesShared product typeCompareOOtter.aiUndisclosedCall Intelligence and Otter Meeting Agent do comparable work on meeting notes and speech to text; both also serve buyers who need to turn a meeting into decisions and owners and turn speech into text; scale not recorded for either.3 of 8 capabilitiesShared product typeCompareMmonday.comPublicCall Intelligence and monday Notetaker both list meeting notes; both also serve buyers who need to turn a meeting into decisions and owners and turn speech into text; Attio's scale not recorded.4 of 8 capabilitiesShared product typeCompareAAvomaUndisclosedCall Intelligence and Avoma do comparable work on meeting notes and speech to text; both also serve buyers who need to turn a meeting into decisions and owners and turn speech into text; scale not recorded for either.4 of 8 capabilitiesShared product typeCompareOOutreachLate-stageWeb Agent and Outreach Research Agent do comparable work on sales outreach and search answers; Attio's scale not recorded.5 of 8 capabilitiesShared product typeCompareZZoomInfoPublicAttio and ZoomInfo Copilot both list sales outreach; Attio's scale not recorded.7 of 8 capabilitiesShared product typeCompareGGongUndisclosedAttio and Gong Engage both list sales outreach; scale not recorded for either.6 of 8 capabilitiesShared product typeCompareWWriterLate-stageCall Intelligence and WRITER Meet do comparable work on meeting notes and speech to text; both also serve buyers who need to turn a meeting into decisions and owners and turn speech into text; Attio's scale not recorded.5 of 8 capabilitiesShared product typeCompareSSmartleadUndisclosedWeb Agent and SmartAssistant both list sales outreach; scale not recorded for either.4 of 8 capabilitiesShared product typeCompareCClayLate-stageAttio and Clay Sequencer both list sales outreach; Attio's scale not recorded.4 of 8 capabilitiesShared product typeCompareIInstantlyUndisclosedAttio and Instantly Automations both list sales outreach; scale not recorded for either.2 of 8 capabilitiesShared product typeCompareFFirefliesUndisclosedCall Intelligence and Live Assist do comparable work on meeting notes and speech to text; both also serve buyers who need to turn a meeting into decisions and owners; scale not recorded for either.5 of 8 capabilitiesShared product typeComparePPipedriveLate-stageCall Intelligence and Pipedrive Nova do comparable work on meeting notes and speech to text; both also serve buyers who need to turn a meeting into decisions and owners and turn speech into text; Attio's scale not recorded.4 of 8 capabilitiesShared product typeCompareZZoomPublicAttio and Bonsai by Zoom both list sales outreach; Attio's scale not recorded.7 of 8 capabilitiesShared product typeCompareAApollo.ioLate-stageAttio and Apollo both list sales outreach; Attio's scale not recorded.4 of 8 capabilitiesShared product typeCompareIiFlytekPublicCall Intelligence and iFLYTEK AI Recorder S6 do comparable work on meeting notes and speech to text; both also serve buyers who need to turn a meeting into decisions and owners and turn speech into text; scale not recorded for either.5 of 8 capabilitiesShared product typeCompareSSalesloftUndisclosedAttio and Salesloft both list sales outreach; scale not recorded for either.3 of 8 capabilitiesShared product typeCompareSSalesforcePublicAttio and Agentforce Sales both list sales outreach; Attio's scale not recorded.5 of 8 capabilitiesShared product typeCompare1111xEarly-stageWeb Agent and Alice both list sales outreach; scale not recorded for either.2 of 8 capabilitiesShared product typeCompareAArtisanUndisclosedWeb Agent and Ava both list sales outreach; scale not recorded for either.2 of 8 capabilitiesShared product typeCompareRRegie.aiEarly-stageWeb Agent and RegieGO both list sales outreach; scale not recorded for either.2 of 8 capabilitiesShared product typeCompareQQualifiedAcquiredWeb Agent and Piper both list sales outreach; Attio's scale not recorded; Qualified is acquired, with no independent scale.2 of 8 capabilitiesShared product typeCompareRRingCentralPublicCall Intelligence and AI Virtual Assistant (AVA) do comparable work on meeting notes and speech to text; both also serve buyers who need to turn speech into text; Attio's scale not recorded.5 of 8 capabilitiesShared product typeCompareRRoxUndisclosedWeb Agent and Rox Revenue Agents both list sales outreach; scale not recorded for either.3 of 8 capabilitiesShared product typeCompareFFathomAcquiredCall Intelligence and Fathom do comparable work on meeting notes and speech to text; both also serve buyers who need to turn a meeting into decisions and owners and turn speech into text; Attio's scale not recorded; Fathom is acquired, with no independent scale.3 of 8 capabilitiesShared product typeCompareBBrevoLate-stageWeb Agent and Aura AI both list sales outreach; scale not recorded for either.2 of 8 capabilitiesShared product typeCompareRARelevance AIEarly-stageWeb Agent and Elli, the Enrichment Agent both list sales outreach; scale not recorded for either.5 of 8 capabilitiesShared product typeCompareCCrestaLate-stageOverlaps on agent orchestration, data analysis, knowledge retrieval and 1 more; Attio's scale not recorded.4 of 8 capabilitiesShared product typeCompareHHaptikAcquiredAttio and Interakt both list sales outreach; Attio's scale not recorded; Haptik is acquired, with no independent scale.4 of 8 capabilitiesShared product typeCompareNNotionLate-stageCall Intelligence and Notion AI Meeting Notes do comparable work on meeting notes and speech to text; both also serve buyers who need to turn speech into text; Attio's scale not recorded.5 of 8 capabilitiesShared product typeCompareGGenesysUndisclosedCall Intelligence and Conversational Intelligence both list speech to text; both also serve buyers who need to turn speech into text; Attio's scale not recorded; Genesys's scale not comparable: only a revenue estimate, no market cap or valuation.6 of 8 capabilitiesShared product typeCompareWFWispr FlowLate-stageCall Intelligence and Wispr Flow Notetaker do comparable work on meeting notes and speech to text; both also serve buyers who need to turn speech into text; Attio's scale not recorded.2 of 8 capabilitiesShared product typeCompareGGranolaLate-stageCall Intelligence and Granola do comparable work on meeting notes and speech to text; both also serve buyers who need to turn speech into text; Attio's scale not recorded.3 of 8 capabilitiesShared product typeCompareLLinagoraUndisclosedCall Intelligence and LinTO Studio do comparable work on meeting notes and speech to text; both also serve buyers who need to turn speech into text; scale not recorded for either.3 of 8 capabilitiesShared product typeCompareSSlackUndisclosedCall Intelligence and Slack AI both list meeting notes; both also serve buyers who need to turn a meeting into decisions and owners; scale not recorded for either.4 of 8 capabilitiesShared product typeCompareMMicrosoftPublicAttio and LinkedIn Sales Navigator both list sales outreach; Attio's scale not recorded.8 of 8 capabilitiesShared product typeCompareCCluelyEarly-stageCall Intelligence and Cluely both list meeting notes; both also serve buyers who need to turn a meeting into decisions and owners and turn speech into text; scale not recorded for either.1 of 8 capabilitiesShared product typeCompareSTSK TelecomPublicCall Intelligence and A. (Adot) do comparable work on meeting notes and speech to text; both also serve buyers who need to turn speech into text; scale not recorded for either.2 of 8 capabilitiesShared product typeCompareMManatalUndisclosedCall Intelligence and Manatal AI Notetaker both list meeting notes; both also serve buyers who need to turn speech into text; scale not recorded for either.1 of 8 capabilitiesShared product typeCompareBBridgeMindUndisclosedCall Intelligence and BridgeVoice both list speech to text; both also serve buyers who need to turn speech into text; scale not recorded for either.2 of 8 capabilitiesShared product typeCompareHHumanlyEarly-stageCall Intelligence and Humanly AI Notetaker both list meeting notes; both also serve buyers who need to turn a meeting into decisions and owners; scale not recorded for either.1 of 8 capabilitiesShared product typeCompare0101.AIUndisclosedAttio and TopSales AI both list sales outreach; scale not recorded for either.4 of 8 capabilitiesShared product typeComparePPresightPublicOverlaps on agent orchestration, data analysis, knowledge retrieval and 1 more; Attio's scale not recorded.4 of 8 capabilitiesShared product typeCompareHHarnessLate-stageOverlaps on agent orchestration, data analysis and workflow automation; scale not recorded for either.3 of 8 capabilitiesShared product typeCompareDDeepLLate-stageCall Intelligence and DeepL Voice for Meetings both list speech to text; both also serve buyers who need to turn speech into text; Attio's scale not recorded.2 of 8 capabilitiesShared product typeCompareMLMintplex LabsUndisclosedCall Intelligence and Magic Echo both list speech to text; both also serve buyers who need to turn speech into text; scale not recorded for either.3 of 8 capabilitiesShared product typeCompareKHKakao HealthcareUndisclosedCall Intelligence and PASTA both list speech to text; both also serve buyers who need to turn speech into text; scale not recorded for either.2 of 8 capabilitiesShared product typeCompareSSAPPublicOverlaps on agent orchestration, data analysis, knowledge retrieval and 1 more; Attio's scale not recorded.4 of 8 capabilitiesShared product typeCompareAAiseraAcquiredOverlaps on agent orchestration, knowledge retrieval and workflow automation; Attio's scale not recorded; Aisera is acquired, with no independent scale.3 of 8 capabilitiesShared product typeCompareOOpenEvidenceLate-stageCall Intelligence and OpenEvidence Visits both list speech to text; both also serve buyers who need to turn speech into text; Attio's scale not recorded.3 of 8 capabilitiesShared product typeCompareTATalkio AIUndisclosedCall Intelligence and Voice Control Pro both list speech to text; both also serve buyers who need to turn speech into text; scale not recorded for either.1 of 8 capabilitiesShared product typeCompareKKrispUndisclosedCall Intelligence and Krisp do comparable work on meeting notes and speech to text; both also serve buyers who need to turn speech into text; scale not recorded for either.3 of 8 capabilitiesShared product typeCompareCCerencePublicCall Intelligence and Cerence Assistant both list speech to text; Attio's scale not recorded.2 of 8 capabilitiesShared product typeCompareVSVerint SystemsAcquiredOverlaps on agent orchestration, data analysis, knowledge retrieval and 2 more; Attio's scale not recorded; Verint Systems is acquired, with no independent scale.5 of 8 capabilitiesShared product typeCompareYYandexPublicCall Intelligence and Yandex SpeechSense both list speech to text; both also serve buyers who need to turn speech into text; Attio's scale not recorded.5 of 8 capabilitiesShared product typeCompareLLindyUndisclosedCall Intelligence and Lindy both list meeting notes; both also serve buyers who need to turn a meeting into decisions and owners; scale not recorded for either.3 of 8 capabilitiesShared product typeCompareSSpeakLate-stageCall Intelligence and Speak both list speech to text; both also serve buyers who need to turn speech into text; Attio's scale not recorded.1 of 8 capabilitiesShared product typeCompareAAirtableAcquiredWeb Agent and Field Agents both list search answers; Attio's scale not recorded; Airtable is acquired, with no independent scale.3 of 8 capabilitiesShared product typeCompareSSierraLate-stageOverlaps on agent orchestration, data analysis and workflow automation; Attio's scale not recorded.3 of 8 capabilitiesShared product typeCompareSSpeechifyUndisclosedWeb Agent and Speechify Work both list search answers; scale not recorded for either.1 of 8 capabilitiesShared product typeComparePPerplexityLate-stageWeb Agent and Comet both list search answers; Attio's scale not recorded.3 of 8 capabilitiesShared product typeCompareDDescriptUndisclosedCall Intelligence and Descript Rooms both list speech to text; both also serve buyers who need to turn speech into text; scale not recorded for either.1 of 8 capabilitiesShared product typeCompareEeGainPublicOverlaps on agent orchestration, data analysis, knowledge retrieval and 1 more; scale not recorded for either.4 of 8 capabilitiesShared product typeCompareCCrescendoEarly-stageOverlaps on agent orchestration, data analysis, knowledge retrieval and 1 more; Attio's scale not recorded.4 of 8 capabilitiesShared product typeCompareFFreshworksPublicAttio and Freshsales both list sales outreach; Attio's scale not recorded.6 of 8 capabilitiesShared product typeCompareCAContextual AILate-stageOverlaps on agent orchestration, knowledge retrieval and workflow automation; same layer and the same scale band (growth-stage private).3 of 8 capabilitiesShared product typeSame scale bandCompareBBrightHireEarly-stageCall Intelligence and BrightHire Interview Intelligence both list speech to text; both also serve buyers who need to turn speech into text; scale not recorded for either.1 of 8 capabilitiesShared product typeCompareDDuolingoPublicCall Intelligence and Duolingo English Test both list speech to text; both also serve buyers who need to turn speech into text; Attio's scale not recorded.1 of 8 capabilitiesShared product typeCompareBByteDanceUndisclosedOverlaps on agent orchestration, data analysis and workflow automation; Attio's scale not recorded; ByteDance's scale not comparable: only a revenue estimate, no market cap or valuation.3 of 8 capabilitiesShared product typeCompareDDoximityPublicWeb Agent and Doximity Ask both list search answers; scale not recorded for either.2 of 8 capabilitiesShared product typeCompareAAbridgeLate-stageCall Intelligence and Abridge both list speech to text; both also serve buyers who need to turn speech into text; Attio's scale not recorded.1 of 8 capabilitiesShared product typeCompareMManusUndisclosedWeb Agent and Manus both list search answers; Attio's scale not recorded; Manus's scale not comparable: only a revenue estimate, no market cap or valuation.3 of 8 capabilitiesShared product typeCompareTTypefaceUndisclosedOverlaps on agent orchestration and workflow automation; scale not recorded for either.2 of 8 capabilitiesShared product typeCompareWWeaviateUndisclosedUniversal Context and Engram both serve buyers who need to keep an assistant's memory of a company or team; scale not recorded for either.1 of 8 capabilitiesShared product typeCompareTBThe Browser CompanyUndisclosedCall Intelligence and Dia both list meeting notes; scale not recorded for either.2 of 8 capabilitiesShared product typeCompareIAInworld AIUndisclosedCall Intelligence and Realtime STT both list speech to text; both also serve buyers who need to turn speech into text; scale not recorded for either.1 of 8 capabilitiesShared product typeCompareNNaverPublicWeb Agent and Place Agent both list search answers; Attio's scale not recorded.1 of 8 capabilitiesShared product typeComparePProfoundUndisclosedWeb Agent and Profound AI Marketer both list search answers; scale not recorded for either.3 of 8 capabilitiesShared product typeCompareNCNAVER CloudUndisclosedCall Intelligence and CLOVA Note do comparable work on meeting notes and speech to text; both also serve buyers who need to turn speech into text; scale not recorded for either.4 of 8 capabilitiesShared product typeCompareCCaptionsLate-stageCall Intelligence and Captions both list speech to text; Attio's scale not recorded.1 of 8 capabilitiesShared product typeCompare

Closest alternatives are pairs a vendor page itself compares. Similar products are matched from what each product does; nothing in that group is asserted as a rivalry.

Sources

Stage, from total funding

Company disclosure · 5 Oct 2026

"We’ve now raised $116 million to date." — Attio Series B announcement (Aug 2025; page shows "Updated Aug '26"). Rounds on own blog: $7.7M seed (Nov 2021), $23.5M Series A (Mar 2023, blog index), $33M (Aug 2024), $52M Series B (Aug 2025) = $116.2M.

Founded

Regulatory filing · 5 Oct 2026

"Incorporated on 11 April 2017" — Companies House record for ATTIO LIMITED (10719702). Company's own pages give no founding year; third-party sources conflict (2017 vs 2019), and the product launched publicly later (seed announced Nov 2021).

Description

Official documentation · 5 Oct 2026

"Attio: The CRM for agentic revenue" — homepage title; Series B post: "building the AI-native CRM for the next era of companies".

Open Attio in the directory

Something wrong here? Send a correction — quote this company id: attio.