Universal Context
Attio's context layer underneath its agents: it captures and connects a company's emails, calls and connected tools into one store that Ask Attio, Custom Agents and workflows read from when they reason and act.
Find alternatives to Universal Context
What it does
- Knowledge retrieval
Features 6
- Sourced answersAnswers are traced back to a record, call or event.
- Scoped accessAn agent reaches only the data the user can reach.
- SQL queriesLets users query the whole workspace in SQL without an export or warehouse.
- Semantic and full-text searchSearches by meaning, combining semantic and full-text search over one index.
- MCP connectionLets external agents connect over MCP with the same guarantees the user sets.
- TypeScript App SDKProvides an App SDK, UI components and workflow blocks for building with TypeScript.
Sources
- Pricing
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Attio's pricing page does not mention Universal Context.
- Description
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Official documentation · 10 Oct 2026
"The engine behind every agent." It powers "Ask Attio, Custom Agents, and every workflow in between." "Every signal you and your agents need. Captured, connected, and ready to act on."
- What it does
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Official documentation · 10 Oct 2026
Syncs emails, calls and connected tools so agents answer from the company's own data.
- Sold within
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Read the Universal Context page and Attio's pricing page: the pricing page does not mention Universal Context, so no plan entitlement is stated; the parent is Attio because it powers Attio's agents.
- Name
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Official documentation · 10 Oct 2026
H1 "Universal Context™"; Platform menu line "The AI context layer".
- URL
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Official documentation · 10 Oct 2026
Attio's own page for it.
- Deployment
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Official documentation · 10 Oct 2026
Part of the hosted Attio CRM.
- Interfaces
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Official documentation · 12 Oct 2026
Page: 'Connect over MCP'.
- Intended for
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Official documentation · 13 Oct 2026
Page: 'App SDK, UI components, workflow blocks' / 'Sales, marketing, success, RevOps, each with a different edge'.
Also from Attio
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Attio Application
CRM for sales teams with built-in AI: Ask Attio analyses and creates from CRM data, workflows and custom agents run revenue processes, and sequences send personalised outreach at scale.
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Ask Attio AI agent
Chat assistant in Attio that answers questions across a team's CRM records, emails, calls and notes or researches the web, and then acts on the answer: updating and creating records and drafting the follow-up.
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Web Agent AI agent
Attio agent that reads the open web to answer a question about each company or person in the CRM and writes a sourced answer, with its confidence and reasoning, back to the record, on one record, a whole column or a workflow trigger.
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Custom Agents Agent platform
Builder in Attio for agents of a team's own design: describe a sales play once as a prompt and the agent runs it on every CRM record continuously, as a step inside Attio workflows.
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Call Intelligence Application
Attio's meeting recorder: it records and transcribes sales calls, summarizes them, flags buying signals and blockers, and logs the conversation to the CRM so follow-up can be triggered from it.
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