F

Fal

Infrastructure

Generative media infrastructure for AI image and video generation.

Total funding—

Valuation—

Employees80

Founded2021

HeadquartersSan Francisco, USA

StatusPrivate

Products

Selected offerings — the AI products recorded here, not the vendor's full catalogue.

• fal Model API Sold on its own

  Hosted API that runs image, video and audio generation models, billed by compute time.

• fal Serverless Infrastructure service

  Runs a customer's own model or app on fal's GPU fleet, billed by the hour rather than per generation.

• fal Agent AI agent Sold on its own

  Subscription agent that plans and runs image and video generation across fal's hosted models, from first frame to final delivery.

Closest alternatives 1

CCoreWeavePublic · $48.5BTechCrunch on fal's raise.2 of 6 capabilitiesShared product typeSourced competitorServe a model in productionCompare

Similar products 90

How this list is ranked ↗

NGNebius GroupPublic · $61.6Bfal Serverless and Serverless AI do comparable work on GPU cloud and model hosting; both also serve buyers who need to buy data-centre AI compute and serve a model in production; Fal's scale not recorded.3 of 6 capabilitiesShared product typeCompareRRunPodPrivatefal Serverless and Serverless do comparable work on GPU cloud and model hosting; both also serve buyers who need to buy data-centre AI compute and serve a model in production; scale not recorded for either.5 of 6 capabilitiesShared product typeCompareLLambdaPrivate · $1.5B raisedfal Serverless and Lambda On-Demand Instances do comparable work on GPU cloud; both also serve buyers who need to buy data-centre AI compute; Fal's scale not recorded.3 of 6 capabilitiesShared product typeCompareMModalPrivate · $466M raisedfal Serverless and Modal do comparable work on GPU cloud and model hosting; both also serve buyers who need to buy data-centre AI compute and serve a model in production; Fal's scale not recorded.3 of 6 capabilitiesShared product typeCompareBFBlack Forest LabsPrivate · $3.3Bfal and FLUX API do comparable work on image generation and video generation; both also serve buyers who need to build on a hosted model API and create images and video; Fal's scale not recorded.2 of 6 capabilitiesShared product typeCompareCCivitaiPrivate · $5.1M raisedfal and Civitai do comparable work on image generation; both also serve buyers who need to create images and video and serve a model in production; Fal's scale not recorded; ships API service and platform rather than the same layer.3 of 6 capabilitiesDifferent layerCompareOOllamaPrivate · $88M raisedfal and Ollama Cloud both serve buyers who need to build on a hosted model API and serve a model in production; Fal's scale not recorded.2 of 6 capabilitiesShared product typeCompareCCore42Privatefal Serverless and Core42 Signature Private Cloud do comparable work on GPU cloud; both also serve buyers who need to buy data-centre AI compute; scale not recorded for either.3 of 6 capabilitiesShared product typeCompareCCrusoePrivate · $10Bfal Serverless and Crusoe Edge Zones do comparable work on GPU cloud; both also serve buyers who need to buy data-centre AI compute and serve a model in production; Fal's scale not recorded.3 of 6 capabilitiesShared product typeCompareLLLuma LabsPrivate · $3.9Bfal Agent and Luma API do comparable work on image generation and video generation; both also serve buyers who need to create images and video; Fal's scale not recorded; ships API service and application rather than the same layer.2 of 6 capabilitiesDifferent layerCompareTATogether AIPrivate · $8.3Bfal Serverless and Together GPU Clusters do comparable work on GPU cloud; both also serve buyers who need to buy data-centre AI compute; Fal's scale not recorded.3 of 6 capabilitiesShared product typeCompareMModularAcquired ($3.1B deal)fal Serverless and Modular Cloud do comparable work on model hosting; both also serve buyers who need to serve a model in production; Fal's scale not recorded; Modular is acquired, with no independent scale.2 of 6 capabilitiesShared product typeCompareFAFireworks AIPrivate · $17.5Bfal and Fireworks Nexus both serve buyers who need to build on a hosted model API and serve a model in production; Fal's scale not recorded.3 of 6 capabilitiesShared product typeComparePLPika LabsPrivate · $470Mfal Agent and Pika API do comparable work on image generation and video generation; both also serve buyers who need to create images and video; Fal's scale not recorded.2 of 6 capabilitiesShared product typeCompareBBasetenPrivate · $13Bfal and Baseten Model APIs both serve buyers who need to build on a hosted model API and serve a model in production; Fal's scale not recorded.2 of 6 capabilitiesShared product typeCompareRReplicatePrivatefal Serverless and Replicate do comparable work on model hosting; both also serve buyers who need to serve a model in production; scale not recorded for either.2 of 6 capabilitiesShared product typeCompareHCHuawei CloudPrivatefal Serverless and GPU Accelerated Cloud Server do comparable work on GPU cloud; both also serve buyers who need to buy data-centre AI compute; scale not recorded for either.4 of 6 capabilitiesShared product typeCompareHAHalo AIPrivatefal Agent and Halo AI do comparable work on image generation and video generation; both also serve buyers who need to create images and video; scale not recorded for either; ships application rather than the same layer.2 of 6 capabilitiesDifferent layerCompareKKreaPrivate · $83M raisedfal Agent and Krea do comparable work on image generation and video generation; both also serve buyers who need to create images and video; Fal's scale not recorded; ships application rather than the same layer.2 of 6 capabilitiesDifferent layerCompareHFHugging FacePrivate · $4.5Bfal Serverless and Hugging Face Hub do comparable work on model hosting; both also serve buyers who need to serve a model in production; Fal's scale not recorded.2 of 6 capabilitiesShared product typeCompareSSenseTimePublic · $7.7Bfal Serverless and Elastic Container Platform do comparable work on GPU cloud and model hosting; both also serve buyers who need to buy data-centre AI compute; Fal's scale not recorded.5 of 6 capabilitiesShared product typeCompareVVMwareAcquiredfal Serverless and VMware Cloud Foundation Private AI Services do comparable work on model hosting; both also serve buyers who need to serve a model in production; Fal's scale not recorded; VMware is acquired, with no independent scale.2 of 6 capabilitiesShared product typeCompareNCNAVER CloudPrivatefal Serverless and ML expert Platform do comparable work on GPU cloud and model hosting; both also serve buyers who need to buy data-centre AI compute and serve a model in production; scale not recorded for either; ships API service, application and 1 more rather than the same layer.3 of 6 capabilitiesDifferent layerCompareLLeonardo.AiAcquired ($31M deal)fal Agent and Leonardo AI do comparable work on image generation and video generation; both also serve buyers who need to create images and video; Fal's scale not recorded; Leonardo.Ai is acquired, with no independent scale; ships API service and application rather than the same layer.2 of 6 capabilitiesDifferent layerCompareKEKakao EnterprisePrivatefal Serverless and AI Insight do comparable work on GPU cloud; both also serve buyers who need to buy data-centre AI compute; scale not recorded for either; ships developer tool and platform rather than the same layer.3 of 6 capabilitiesDifferent layerCompareRRunwayPrivate · $5.3Bfal and Runway API do comparable work on image generation and video generation; both also serve buyers who need to build on a hosted model API and create images and video; Fal's scale not recorded.2 of 6 capabilitiesShared product typeCompareKKuaishouPublic · $18.6Bfal and Kling AI Developer API do comparable work on image generation and video generation; both also serve buyers who need to build on a hosted model API and create images and video; Fal's scale not recorded.4 of 6 capabilitiesShared product typeCompareFFigmaPublic · $14.4Bfal Agent and Figma Weave do comparable work on image generation and video generation; both also serve buyers who need to create images and video; Fal's scale not recorded; ships application rather than the same layer.2 of 6 capabilitiesDifferent layerCompareXxAIAcquired ($230B deal)fal Agent and Grok Imagine API do comparable work on image generation and video generation; both also serve buyers who need to create images and video; Fal's scale not recorded; xAI is acquired, with no independent scale.3 of 6 capabilitiesShared product typeCompareTTencentPublic · $510.1Bfal Serverless and Tencent Cloud HAI do comparable work on GPU cloud and model hosting; both also serve buyers who need to buy data-centre AI compute and serve a model in production; Fal's scale not recorded.4 of 6 capabilitiesShared product typeCompareEElasticPublic · $10.2Bfal and Elastic Inference Service both serve buyers who need to build on a hosted model API and serve a model in production; Fal's scale not recorded.3 of 6 capabilitiesShared product typeCompareDDatabricksPrivate · $190Bfal and Databricks Model Serving both serve buyers who need to build on a hosted model API and serve a model in production; Fal's scale not recorded.3 of 6 capabilitiesShared product typeCompareSAStability AIPrivate · $495.9Mfal and Stability AI Platform API do comparable work on image generation and video generation; both also serve buyers who need to build on a hosted model API and create images and video; Fal's scale not recorded.2 of 6 capabilitiesShared product typeCompareDDecartPrivate · $4Bfal and Decart API Platform do comparable work on video generation; both also serve buyers who need to build on a hosted model API, create images and video and serve a model in production; Fal's scale not recorded.3 of 6 capabilitiesShared product typeCompareMMiniMaxPublic · $12.6Bfal Agent and MiniMax Design do comparable work on image generation; both also serve buyers who need to create images and video; Fal's scale not recorded.3 of 6 capabilitiesShared product typeCompareAAlibabaPublic · $273.4Bfal Serverless and Alibaba Cloud Elastic GPU Service do comparable work on GPU cloud; both also serve buyers who need to buy data-centre AI compute and serve a model in production; Fal's scale not recorded.5 of 6 capabilitiesShared product typeCompareCColossyanPrivatefal Agent and Cora do comparable work on video generation; both also serve buyers who need to create images and video; scale not recorded for either.1 of 6 capabilitiesShared product typeCompareAAdobePublic · $115.9Bfal Agent and Adobe Firefly do comparable work on image generation and video generation; both also serve buyers who need to create images and video; Fal's scale not recorded.4 of 6 capabilitiesShared product typeCompareRRecraftPrivate · $42M raisedfal Agent and Recraft do comparable work on image generation; both also serve buyers who need to create images and video; Fal's scale not recorded; ships API service and application rather than the same layer.1 of 6 capabilitiesDifferent layerCompareLLightricksPrivate · $335M raisedfal Agent and LTX Studio do comparable work on video generation; both also serve buyers who need to create images and video; Fal's scale not recorded; ships application rather than the same layer.2 of 6 capabilitiesDifferent layerCompareIIntelPublic · $463.7Bfal Serverless and Intel Tiber AI Cloud do comparable work on GPU cloud; both also serve buyers who need to buy data-centre AI compute and serve a model in production; Fal's scale not recorded.4 of 6 capabilitiesShared product typeCompareW&Weights & BiasesAcquiredfal Serverless and W&B Serverless Inference do comparable work on model hosting; both also serve buyers who need to serve a model in production; Fal's scale not recorded; Weights & Biases is acquired, with no independent scale; ships API service, developer tool and 1 more rather than the same layer.3 of 6 capabilitiesDifferent layerCompareSSynthesiaPrivate · $4Bfal Agent and Synthesia API do comparable work on video generation; both also serve buyers who need to create images and video; Fal's scale not recorded; ships application rather than the same layer.1 of 6 capabilitiesDifferent layerCompareEElevenLabsPrivate · $11Bfal Agent and Image to Video AI Conversion do comparable work on image generation and video generation; both also serve buyers who need to create images and video; Fal's scale not recorded; ships API service, agent platform and 1 more rather than the same layer.2 of 6 capabilitiesDifferent layerCompareHHiggsfieldPrivate · $1.3Bfal Agent and Higgsfield do comparable work on image generation and video generation; both also serve buyers who need to create images and video; Fal's scale not recorded; ships application rather than the same layer.2 of 6 capabilitiesDifferent layerCompareIIdeogramPrivatefal Agent and Ideogram 4.0 do comparable work on image generation; both also serve buyers who need to create images and video; scale not recorded for either; ships application rather than the same layer.1 of 6 capabilitiesDifferent layerCompareAAlphabet (Google)Public · $4.2Tfal Agent and Google Flow do comparable work on image generation and video generation; both also serve buyers who need to create images and video; Fal's scale not recorded.5 of 6 capabilitiesShared product typeComparePPhotoroomPrivate · $500Mfal Agent and Photoroom do comparable work on image generation; both also serve buyers who need to create images and video; Fal's scale not recorded; ships API service and application rather than the same layer.1 of 6 capabilitiesDifferent layerCompareHOHour OnePrivatefal Agent and Reals do comparable work on video generation; both also serve buyers who need to create images and video; scale not recorded for either; ships application rather than the same layer.1 of 6 capabilitiesDifferent layerCompareIInVideoPrivate · $52.5M raisedfal Agent and invideo AI do comparable work on video generation; both also serve buyers who need to create images and video; Fal's scale not recorded; ships application rather than the same layer.1 of 6 capabilitiesDifferent layerCompareBBaiduPublic · $31.6Bfal Serverless and Baidu Baige AI Computing Platform do comparable work on GPU cloud; both also serve buyers who need to buy data-centre AI compute and serve a model in production; Fal's scale not recorded.4 of 6 capabilitiesShared product typeCompareZZ.ai (Zhipu AI)Public · $58.6Bfal and Z.ai Model API do comparable work on image generation and video generation; both also serve buyers who need to build on a hosted model API and create images and video; Fal's scale not recorded.3 of 6 capabilitiesShared product typeCompareMMidjourneyPrivate · $0 raisedfal Agent and Midjourney do comparable work on image generation; both also serve buyers who need to create images and video; scale not recorded for either; ships application rather than the same layer.1 of 6 capabilitiesDifferent layerCompareHHeliconeAcquiredfal Serverless and Helicone AI Gateway do comparable work on model hosting; Fal's scale not recorded; Helicone is acquired, with no independent scale; ships API service and platform rather than the same layer.1 of 6 capabilitiesDifferent layerCompareSStepFunPrivate · $10Bfal and StepFun Open Platform do comparable work on image generation; both also serve buyers who need to build on a hosted model API, create images and video and serve a model in production; Fal's scale not recorded.3 of 6 capabilitiesShared product typeCompareAAArtisse AIPrivate · $6.7M raisedfal Agent and Artisse do comparable work on image generation; both also serve buyers who need to create images and video; Fal's scale not recorded; ships application rather than the same layer.1 of 6 capabilitiesDifferent layerCompareDD-IDPrivatefal Agent and Creative Reality Studio do comparable work on video generation; both also serve buyers who need to create images and video; scale not recorded for either; ships application rather than the same layer.1 of 6 capabilitiesDifferent layerCompareHHumainPrivatefal Serverless and HUMAIN COMPUTE do comparable work on GPU cloud; both also serve buyers who need to buy data-centre AI compute and serve a model in production; scale not recorded for either.3 of 6 capabilitiesShared product typeCompareRReplitPrivate · $9Bfal Agent and Replit Design do comparable work on image generation; both also serve buyers who need to create images and video; Fal's scale not recorded.1 of 6 capabilitiesShared product typeCompareMAMistral AIPrivate · $13.8Bfal Serverless and Mistral AI Cloud do comparable work on GPU cloud and model hosting; both also serve buyers who need to buy data-centre AI compute; Fal's scale not recorded.2 of 6 capabilitiesShared product typeCompareCCaptionsPrivate · $500Mfal Agent and Mirage do comparable work on video generation; both also serve buyers who need to create images and video; Fal's scale not recorded; ships application rather than the same layer.1 of 6 capabilitiesDifferent layerCompareOOraclePublic · $454.4Bfal Serverless and OCI Compute for GPUs do comparable work on GPU cloud; both also serve buyers who need to buy data-centre AI compute and serve a model in production; Fal's scale not recorded.3 of 6 capabilitiesShared product typeCompareAApplePublic · $4.6Tfal Agent and Image Playground do comparable work on image generation; both also serve buyers who need to create images and video; Fal's scale not recorded; ships application and developer tool rather than the same layer.2 of 6 capabilitiesDifferent layerCompareAAMDPublic · $785.1Bfal Serverless and AMD Developer Cloud do comparable work on GPU cloud; both also serve buyers who need to buy data-centre AI compute and serve a model in production; Fal's scale not recorded.3 of 6 capabilitiesShared product typeCompareNNeuralGaragePrivate · $1.5M raisedfal Agent and VisualDub do comparable work on video generation; both also serve buyers who need to create images and video; Fal's scale not recorded; ships application rather than the same layer.1 of 6 capabilitiesDifferent layerCompareGGensparkPrivate · $645M raisedfal Agent and Genspark do comparable work on image generation and video generation; Fal's scale not recorded.3 of 6 capabilitiesShared product typeCompareCCanvaPrivate · $42Bfal Agent and Dream Lab do comparable work on image generation; both also serve buyers who need to create images and video; Fal's scale not recorded; ships application rather than the same layer.2 of 6 capabilitiesDifferent layerCompareTTenstorrentPrivate · $2.6Bfal Serverless and Tenstorrent Cloud do comparable work on GPU cloud; both also serve buyers who need to buy data-centre AI compute; Fal's scale not recorded.2 of 6 capabilitiesShared product typeCompareOOpenRouterPrivate · $1.3Bfal and OpenRouter both serve buyers who need to build on a hosted model API and serve a model in production; Fal's scale not recorded.2 of 6 capabilitiesShared product typeCompareCCoherePrivate · $7Bfal Serverless and Model Vault do comparable work on model hosting; both also serve buyers who need to serve a model in production; Fal's scale not recorded.3 of 6 capabilitiesShared product typeCompareMPMeta PlatformsPublic · $1.5Tfal and Meta Model API both serve buyers who need to build on a hosted model API and serve a model in production; Fal's scale not recorded.4 of 6 capabilitiesShared product typeCompareNNVIDIAPublic · $5.1Tfal Serverless and NVIDIA DGX Cloud do comparable work on GPU cloud; both also serve buyers who need to buy data-centre AI compute and serve a model in production; Fal's scale not recorded.4 of 6 capabilitiesShared product typeCompareKKlaviyoPublic · $5.5Bfal Agent and Klaviyo Image Remix do comparable work on image generation; both also serve buyers who need to create images and video; Fal's scale not recorded.1 of 6 capabilitiesShared product typeCompareNRNous ResearchPrivate · $70M raisedfal Serverless and Hermes Cloud do comparable work on model hosting; Fal's scale not recorded.3 of 6 capabilitiesShared product typeCompareOOpenAIPrivate · $852Bfal and OpenAI API do comparable work on image generation; both also serve buyers who need to build on a hosted model API and create images and video; Fal's scale not recorded.2 of 6 capabilitiesShared product typeCompareLSLM StudioPrivatefal Serverless and LM Studio do comparable work on model hosting; both also serve buyers who need to serve a model in production; scale not recorded for either.3 of 6 capabilitiesShared product typeCompareTTypefacePrivatefal Agent and Typeface Prompt do comparable work on image generation; both also serve buyers who need to create images and video; scale not recorded for either.2 of 6 capabilitiesShared product typeCompareHHeyGenPrivate · $500Mfal Agent and HeyGen Video Translator do comparable work on video generation; both also serve buyers who need to create images and video; Fal's scale not recorded; ships API service and application rather than the same layer.1 of 6 capabilitiesDifferent layerCompareYYandexPublicfal Agent and Yandex Cloud AI Studio do comparable work on image generation; both also serve buyers who need to create images and video; scale not recorded for either; ships API service, application and 2 more rather than the same layer.4 of 6 capabilitiesDifferent layerCompareDTDell TechnologiesPublic · $360.7Bfal Serverless and Dell AI Factory with NVIDIA both serve buyers who need to buy data-centre AI compute and serve a model in production; Fal's scale not recorded.2 of 6 capabilitiesShared product typeCompareAAmazonPublic · $2.8Tfal and Amazon Bedrock both serve buyers who need to build on a hosted model API and serve a model in production; Fal's scale not recorded.3 of 6 capabilitiesShared product typeCompareVVercelPrivate · $9.3Bfal and Vercel AI Gateway both serve buyers who need to build on a hosted model API and serve a model in production; Fal's scale not recorded.3 of 6 capabilitiesShared product typeCompareBByteDancePrivatefal Agent and Dreamina do comparable work on image generation and video generation; both also serve buyers who need to create images and video; scale not recorded for either; ships agent platform, application and 2 more rather than the same layer.3 of 6 capabilitiesDifferent layerCompareHHuaweiPrivatefal Serverless and MindIE do comparable work on model hosting; both also serve buyers who need to serve a model in production; scale not recorded for either; ships developer tool and hardware rather than the same layer.2 of 6 capabilitiesDifferent layerCompareCCCactus ComputePrivatefal Serverless and Cactus both serve buyers who need to serve a model in production; scale not recorded for either.1 of 6 capabilitiesShared product typeCompareJJasperPrivatefal Agent and Jasper do comparable work on image generation; both also serve buyers who need to create images and video; scale not recorded for either.2 of 6 capabilitiesShared product typeCompareQQualcommPublic · $174.9Bfal Serverless and Qualcomm AI Inference Suite do comparable work on model hosting; both also serve buyers who need to serve a model in production; Fal's scale not recorded; ships developer tool, hardware and 1 more rather than the same layer.2 of 6 capabilitiesDifferent layerCompareWLWorld LabsPrivate · $5.3Bfal and World Labs API both serve buyers who need to create images and video and serve a model in production; Fal's scale not recorded.1 of 6 capabilitiesShared product typeCompareSSambaNovaPrivate · $11Bfal Serverless and SambaStack both serve buyers who need to buy data-centre AI compute and serve a model in production; Fal's scale not recorded.1 of 6 capabilitiesShared product typeCompareMManusPrivatefal Agent and Manus do comparable work on image generation; scale not recorded for either.1 of 6 capabilitiesShared product typeCompare

Closest alternatives are pairs a vendor page itself compares. Similar products are matched from what each product does; nothing in that group is asserted as a rivalry.

Sources

Total funding

Checked — none published

Aggregate figures for fal range from $300M to $592M across sources with no single primary statement of a cumulative total (fal's own Series D announcement discloses only the $140M round amount). Left null rather than guessed between disagreeing aggregates.

Employees

Company disclosure · 27 Aug 2026

"Today, we are 80 people strong" on fal's own careers page, read 2026-08-27. A "+" figure is recorded as its floor. The page carries no date, so this as_of is the day it was read, not the figure's effective date.

Founded

Official documentation · 11 Sep 2026

fal's own About page states the company was founded in 2021.

Open Fal in the directory

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