LL

Luma Labs

Application

AI media company generating and editing video and images, with its Ray models served through the Dream Machine API.

Total funding$968M

Valuation$3.9B

Employees—

Founded2021

HeadquartersSan Francisco, USA

StatusPrivate

Products

Selected offerings — the AI products recorded here, not the vendor's full catalogue.

• Luma API API service Sold on its own

  Programmatic access to Luma's video and image models, billed per generation.

• Luma Agents Application Sold on its own

  Generates and edits video and images from text and image prompts.

Closest alternatives 4

PLPika LabsPrivate · $470MLuma's own comparison page gives task-based guidance for choosing Luma or Pika depending on whether the work needs fast iteration or a connected campaign.2 of 2 capabilitiesShared product typeSmaller scaleSourced competitorCreate images and videoCompareHHiggsfieldPrivate · $1.3BLuma's own Higgsfield-alternatives guide contrasts Higgsfield's multi-model library against Luma's single-model depth for the same video-generation job.2 of 2 capabilitiesShared product typeSame scale bandSourced competitorCreate images and videoCompareRRunwayPrivate · $5.3BLuma's own comparison page is about Ray3.2 (billed through the Luma API, not the Dream Machine app); it gives explicit footage-first-vs-idea-first buyer guidance against Runway.2 of 2 capabilitiesShared product typeSame scale bandSourced competitorCreate images and videoCompareAAlphabet (Google)Public · $4.2TSacra names Google's Veo 3 as a physics-fidelity rival; alphabet-flow's own record states it is 'built on Veo (video)', sharing the generate-visual-media need.2 of 2 capabilitiesShared product typeLarger scaleSourced competitorCreate images and videoCompare

Similar products 51

How this list is ranked ↗

FFigmaPublic · $14.4BLuma Agents and Figma Weave do comparable work on image generation and video generation; both also serve buyers who need to create images and video; larger scale (public).2 of 2 capabilitiesShared product typeLarger scaleCompareHAHalo AIPrivateLuma Agents and Halo AI do comparable work on image generation and video generation; both also serve buyers who need to create images and video; Halo AI's scale not recorded.2 of 2 capabilitiesShared product typeCompareKKreaPrivate · $83M raisedLuma Agents and Krea do comparable work on image generation and video generation; both also serve buyers who need to create images and video; similar scale (private).2 of 2 capabilitiesShared product typeCompareLLeonardo.AiAcquired ($31M deal)Luma Agents and Leonardo AI do comparable work on image generation and video generation; both also serve buyers who need to create images and video; Leonardo.Ai is acquired, with no independent scale.2 of 2 capabilitiesShared product typeCompareLLightricksPrivate · $335M raisedLuma Agents and LTX Studio do comparable work on video generation; both also serve buyers who need to create images and video; similar scale (private).2 of 2 capabilitiesShared product typeCompareIIdeogramPrivateLuma Agents and Ideogram 4.0 do comparable work on image generation; both also serve buyers who need to create images and video; Ideogram's scale not recorded.1 of 2 capabilitiesShared product typeCompareAAArtisse AIPrivate · $6.7M raisedLuma Agents and Artisse do comparable work on image generation; both also serve buyers who need to create images and video; similar scale (private).1 of 2 capabilitiesShared product typeCompareSSynthesiaPrivate · $4BLuma Agents and Synthesia API do comparable work on video generation; both also serve buyers who need to create images and video; same layer and the same scale band (growth-stage private).1 of 2 capabilitiesShared product typeSame scale bandComparePPhotoroomPrivate · $500MLuma Agents and Photoroom AI Fashion Models do comparable work on image generation; both also serve buyers who need to create images and video; smaller scale (private).1 of 2 capabilitiesShared product typeSmaller scaleCompareIInVideoPrivate · $52.5M raisedLuma Agents and invideo AI do comparable work on video generation; both also serve buyers who need to create images and video; similar scale (private).1 of 2 capabilitiesShared product typeCompareRRecraftPrivate · $42M raisedLuma API and Recraft API do comparable work on image generation; both also serve buyers who need to create images and video; similar scale (private).1 of 2 capabilitiesShared product typeCompareMMidjourneyPrivate · $0 raisedLuma Agents and Midjourney do comparable work on image generation; both also serve buyers who need to create images and video; Midjourney's scale not recorded.1 of 2 capabilitiesShared product typeCompareAAdobePublic · $115.9BLuma Agents and Adobe Firefly do comparable work on image generation and video generation; both also serve buyers who need to create images and video; larger scale (public).2 of 2 capabilitiesShared product typeLarger scaleCompareHOHour OnePrivateLuma Agents and Reals do comparable work on video generation; both also serve buyers who need to create images and video; Hour One's scale not recorded.1 of 2 capabilitiesShared product typeCompareCCaptionsPrivate · $500MLuma Agents and AI Twin do comparable work on video generation; both also serve buyers who need to create images and video; smaller scale (private).1 of 2 capabilitiesShared product typeSmaller scaleCompareDD-IDPrivateLuma Agents and Creative Reality Studio do comparable work on video generation; both also serve buyers who need to create images and video; D-ID's scale not recorded.1 of 2 capabilitiesShared product typeCompareAApplePublic · $4.6TLuma Agents and Image Playground do comparable work on image generation; both also serve buyers who need to create images and video; larger scale (public).1 of 2 capabilitiesShared product typeLarger scaleCompareEElevenLabsPrivate · $11BLuma Agents and Image to Video AI Conversion do comparable work on image generation and video generation; both also serve buyers who need to create images and video; larger scale (private).2 of 2 capabilitiesShared product typeLarger scaleCompareNNeuralGaragePrivate · $1.5M raisedLuma Agents and VisualDub do comparable work on video generation; both also serve buyers who need to create images and video; similar scale (private).1 of 2 capabilitiesShared product typeCompareCCanvaPrivate · $42BLuma Agents and Canva do comparable work on image generation; both also serve buyers who need to create images and video; larger scale (private).2 of 2 capabilitiesShared product typeLarger scaleCompareXxAIAcquired ($230B deal)Luma API and Grok Imagine API do comparable work on image generation and video generation; both also serve buyers who need to create images and video; xAI is acquired, with no independent scale.2 of 2 capabilitiesShared product typeCompareBFBlack Forest LabsPrivate · $3.3BLuma API and FLUX API do comparable work on image generation and video generation; both also serve buyers who need to create images and video; same layer and the same scale band (growth-stage private).2 of 2 capabilitiesShared product typeSame scale bandCompareRReplitPrivate · $9BLuma Agents and Replit Design do comparable work on image generation; both also serve buyers who need to create images and video; same layer and the same scale band (growth-stage private).1 of 2 capabilitiesShared product typeSame scale bandCompareHHeyGenPrivate · $500MLuma Agents and HeyGen Video Translator do comparable work on video generation; both also serve buyers who need to create images and video; smaller scale (private).1 of 2 capabilitiesShared product typeSmaller scaleCompareCColossyanPrivateLuma Agents and Cora do comparable work on video generation; both also serve buyers who need to create images and video; Colossyan's scale not recorded; ships AI agent rather than the same layer.1 of 2 capabilitiesDifferent layerCompareFFalPrivateLuma API and fal Agent do comparable work on image generation and video generation; both also serve buyers who need to create images and video; Fal's scale not recorded; ships AI agent, infrastructure service and 1 more rather than the same layer.2 of 2 capabilitiesDifferent layerCompareKKlaviyoPublic · $5.5BLuma Agents and Klaviyo Image Remix do comparable work on image generation; both also serve buyers who need to create images and video; similar scale (public).1 of 2 capabilitiesShared product typeCompareBByteDancePrivateLuma Agents and Dreamina do comparable work on image generation and video generation; both also serve buyers who need to create images and video; larger scale (private).2 of 2 capabilitiesShared product typeCompareKKuaishouPublic · $18.6BLuma Agents and Kling AI do comparable work on image generation and video generation; both also serve buyers who need to create images and video; larger scale (public).2 of 2 capabilitiesShared product typeLarger scaleCompareTTypefacePrivateLuma Agents and Typeface Prompt do comparable work on image generation; both also serve buyers who need to create images and video; Typeface's scale not recorded.1 of 2 capabilitiesShared product typeCompareSAStability AIPrivate · $495.9MLuma Agents and Brand Studio do comparable work on image generation and video generation; both also serve buyers who need to create images and video; smaller scale (private).2 of 2 capabilitiesShared product typeSmaller scaleCompareGGensparkPrivate · $645M raisedLuma Agents and Genspark do comparable work on image generation and video generation; same layer and the same scale band (growth-stage private).2 of 2 capabilitiesShared product typeSame scale bandCompareCCivitaiPrivate · $5.1M raisedLuma API and Civitai API do comparable work on image generation; both also serve buyers who need to create images and video; similar scale (private).1 of 2 capabilitiesShared product typeCompareYYandexPublicLuma Agents and Alice AI do comparable work on image generation; both also serve buyers who need to create images and video; Yandex's scale not recorded.1 of 2 capabilitiesShared product typeCompareKKakaoPublic · $16BLuma Agents and Kanana do comparable work on image generation; both also serve buyers who need to create images and video; larger scale (public).1 of 2 capabilitiesShared product typeLarger scaleCompareMMiniMaxPublic · $12.6BLuma Agents and Hailuo AI do comparable work on video generation; both also serve buyers who need to create images and video; larger scale (public).2 of 2 capabilitiesShared product typeLarger scaleCompareJJasperPrivateLuma Agents and Jasper do comparable work on image generation; both also serve buyers who need to create images and video; Jasper's scale not recorded.1 of 2 capabilitiesShared product typeCompareIIntelPublic · $463.7BLuma Agents and Intel AI Playground do comparable work on image generation and video generation; both also serve buyers who need to create images and video; larger scale (public).2 of 2 capabilitiesShared product typeLarger scaleComparePPictoryPrivateLuma Agents and Pictory AI Studio do comparable work on video generation; Pictory's scale not recorded.1 of 2 capabilitiesShared product typeCompareOOpenAIPrivate · $852BLuma Agents and ChatGPT do comparable work on image generation; both also serve buyers who need to create images and video; larger scale (private).1 of 2 capabilitiesShared product typeLarger scaleCompareMManusPrivateLuma Agents and Manus do comparable work on image generation; smaller scale (private); ships AI agent rather than the same layer.1 of 2 capabilitiesDifferent layerCompareSStepFunPrivate · $10BLuma Agents and 阶跃AI (StepFun AI) do comparable work on image generation; both also serve buyers who need to create images and video; larger scale (private).1 of 2 capabilitiesShared product typeLarger scaleCompareBBaiduPublic · $31.6BLuma Agents and Baidu Wenxin Assistant do comparable work on image generation; both also serve buyers who need to create images and video; larger scale (public).1 of 2 capabilitiesShared product typeLarger scaleCompareZZ.ai (Zhipu AI)Public · $58.6BLuma API and Z.ai Model API do comparable work on image generation and video generation; both also serve buyers who need to create images and video; larger scale (public).2 of 2 capabilitiesShared product typeLarger scaleCompareDDecartPrivate · $4BLuma API and Oasis 3 do comparable work on video generation; same layer and the same scale band (growth-stage private).1 of 2 capabilitiesShared product typeSame scale bandCompareAAlibabaPublic · $273.4BLuma Agents and Quark do comparable work on image generation; both also serve buyers who need to create images and video; larger scale (public).1 of 2 capabilitiesShared product typeLarger scaleCompareMPMeta PlatformsPublic · $1.5TLuma Agents and Meta AI do comparable work on image generation; both also serve buyers who need to create images and video; larger scale (public).1 of 2 capabilitiesShared product typeLarger scaleCompareRRunPodPrivateLuma API and Public Endpoints do comparable work on image generation and video generation; both also serve buyers who need to create images and video; RunPod's scale not recorded; ships developer tool, infrastructure service and 2 more rather than the same layer.2 of 2 capabilitiesDifferent layerCompareSSenseTimePublic · $7.7BLuma Agents and Kapi Cam do comparable work on image generation; similar scale (public).2 of 2 capabilitiesShared product typeCompareSShopifyPublic · $196.7BLuma Agents and Sidekick both serve buyers who need to create images and video; larger scale (public).Shared product typeLarger scaleCompareHCHuawei CloudPrivateLuma Agents and MetaStudio do comparable work on video generation; Huawei Cloud's scale not recorded.1 of 2 capabilitiesShared product typeCompare

Closest alternatives are pairs a vendor page itself compares. Similar products are matched from what each product does; nothing in that group is asserted as a rivalry.

Sources

Total funding

Third-party database · 29 Jan 2026

Luma AI IPO: Investment Opportunities & Pre-IPO Valuations, Forge Global, January 29, 2026. Read via stockanalysis.com's citation for this figure on 2026-08-27.

Valuation

Third-party database · 19 Nov 2025

Luma AI IPO: Investment Opportunities & Pre-IPO Valuations, Forge Global, 2026-01-29. post-money valuation of the round dated 2025-11-19. Forge Global figures are derived from the company's certificate of incorporation — the post-money valuation of the named priced round, not a secondary-market implied price.. Read via stockanalysis.com's citation for this figure on 2026-08-27.

Employees

Checked — none published

Checked 2026-08-27 and no citable figure found. Four sweeps were run and all came back empty for this company: (1) its own /about, /about-us, /company, /careers, /jobs and /team pages, pattern-matched for a self-published headcount; (2) stockanalysis.com's private-company page, which footnotes each figure to its source; (3) its Forbes company profile, which states a headcount and the month it is as of; (4) a targeted web search. Everything the search returned was a LinkedIn-scraping aggregator, and those disagree with each other by wide margins and cite nothing, so they are not used here. The field is null rather than carrying the round guess it held before.

Founded

Third-party database · 11 Sep 2026

No dedicated Wikipedia founding sentence; Tracxn's structured "Founded Year: 2021", corroborated by Craft.co/Seedtable/CNBC.

Description

Official documentation · 6 Sep 2026

The code examples pass model="ray-2", and the models table lists ray-2 and ray-flash-2; "dream-machine" appears in no example. Dream Machine is the API brand, not the model.

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