P

Palette

AI media studio that generates and edits video, images, audio and characters from prompts and references in one workflow, routes each request to the cheapest model it trusts, and offers an API and MCP access; operated by Palette Technology, Inc.

StageUndisclosed

Founded2026

HeadquartersSan Francisco, USA

StatusPrivate

Product

Selected offerings — the AI products recorded here, not the vendor's full catalogue.

• Palette Application Sold on its own

  AI studio that generates and edits video, images, audio and characters from a prompt, image, document or reference in one conversation, routes each request to the cheapest model it trusts, and is also reached through an API and MCP; sold as individual pay-per-credit use at $0.01 a credit and custom team plans.

Similar products 102

No sourced competitor yet: no filing, vendor document or measured-market report read so far names a rival for this company, so none is asserted. The companies below are the closest by what their products do.

How this list is ranked ↗

FFlickEarly-stagePalette and Flick do comparable work on image generation, video editing and video generation; scale not recorded for either.3 of 4 capabilitiesShared product typeCompareHHiggsfieldLate-stagePalette and Higgsfield Plugins do comparable work on image generation, video editing and video generation; Palette's scale not recorded.3 of 4 capabilitiesShared product typeCompareIInVideoEarly-stagePalette and invideo AI do comparable work on video editing and video generation; scale not recorded for either.3 of 4 capabilitiesShared product typeComparePLPika LabsLate-stagePalette and Director's Suite do comparable work on video editing and video generation; Palette's scale not recorded.4 of 4 capabilitiesShared product typeCompareLLightricksLate-stagePalette and Videoleap do comparable work on video editing and video generation; Palette's scale not recorded.3 of 4 capabilitiesShared product typeCompareHHeyGenEarly-stagePalette and HeyGen Video Agent do comparable work on video editing and video generation; Palette's scale not recorded.3 of 4 capabilitiesShared product typeCompareVVeniceLate-stagePalette and Venice do comparable work on image generation, music generation and video generation; Palette's scale not recorded.3 of 4 capabilitiesShared product typeCompareCCaptionsLate-stagePalette and Mirage do comparable work on video editing and video generation; Palette's scale not recorded.2 of 4 capabilitiesShared product typeCompareMMagnificUndisclosedPalette and Magnific Creative Suite do comparable work on image generation, music generation and video generation; scale not recorded for either.3 of 4 capabilitiesShared product typeCompareLLLuma LabsLate-stagePalette and Luma Agents do comparable work on image generation and video generation; Palette's scale not recorded.2 of 4 capabilitiesShared product typeCompareBByteDanceUndisclosedPalette and CapCut Video Studio do comparable work on video editing and video generation; Palette's scale not recorded; ByteDance's scale not comparable: only a revenue estimate, no market cap or valuation.3 of 4 capabilitiesShared product typeCompareHAHalo AIUndisclosedPalette and Halo AI do comparable work on image generation and video generation; scale not recorded for either.2 of 4 capabilitiesShared product typeCompareCCutout.ProUndisclosedPalette and Cutout.Pro API do comparable work on image generation, video editing and video generation; scale not recorded for either.4 of 4 capabilitiesShared product typeComparePPixelcutUndisclosedPalette and Pixelcut do comparable work on image generation, video editing and video generation; scale not recorded for either.3 of 4 capabilitiesShared product typeCompareAAbsurdUndisclosedPalette and Absurd do comparable work on image generation and video generation; scale not recorded for either.2 of 4 capabilitiesShared product typeCompareNNeuralGarageEarly-stagePalette and VisualDub do comparable work on video editing and video generation; scale not recorded for either.2 of 4 capabilitiesShared product typeCompareSSeaArtUndisclosedPalette and SeaArt do comparable work on image generation and video generation; scale not recorded for either.2 of 4 capabilitiesShared product typeCompareMMidjourneyBootstrappedPalette and Midjourney do comparable work on image generation and video generation; scale not recorded for either.2 of 4 capabilitiesShared product typeCompareKKreaEarly-stagePalette and Krea do comparable work on image generation and video generation; scale not recorded for either.2 of 4 capabilitiesShared product typeCompareWWOMBOEarly-stagePalette and Dream by WOMBO do comparable work on image generation and video generation; scale not recorded for either.2 of 4 capabilitiesShared product typeComparePPicsartUndisclosedPalette and Picsart AI Playground do comparable work on image generation and video generation; scale not recorded for either.3 of 4 capabilitiesShared product typeCompareLLeonardo.AiAcquiredPalette and Leonardo AI do comparable work on image generation and video generation; Palette's scale not recorded; Leonardo.Ai is acquired, with no independent scale.2 of 4 capabilitiesShared product typeCompareAAdobePublicPalette and Generative Extend do comparable work on video editing and video generation; Palette's scale not recorded.4 of 4 capabilitiesShared product typeCompareVVEEDEarly-stagePalette and AI Playground both list video generation; scale not recorded for either.2 of 4 capabilitiesShared product typeCompareIIdeogramEarly-stagePalette and Ideogram both list image generation; scale not recorded for either.2 of 4 capabilitiesShared product typeCompareFFigmaPublicPalette and Figma Weave do comparable work on image generation and video generation; Palette's scale not recorded.2 of 4 capabilitiesShared product typeCompareCCanvaLate-stagePalette and Magic Animate both list video editing; Palette's scale not recorded.3 of 4 capabilitiesShared product typeComparePPictoryUndisclosedPalette and Pictory do comparable work on video editing and video generation; scale not recorded for either.2 of 4 capabilitiesShared product typeCompareEElevenLabsLate-stagePalette and Image to Video AI Conversion do comparable work on image generation and video generation; Palette's scale not recorded.3 of 4 capabilitiesShared product typeCompareSAStability AILate-stagePalette and Brand Studio do comparable work on image generation and video generation; Palette's scale not recorded.3 of 4 capabilitiesShared product typeCompareKKuaishouPublicPalette and Kling AI do comparable work on image generation, video editing and video generation; Palette's scale not recorded.3 of 4 capabilitiesShared product typeCompareRRunwayLate-stagePalette and Runway do comparable work on image generation and video generation; Palette's scale not recorded.2 of 4 capabilitiesShared product typeCompareKKoyalUndisclosedPalette and Koyal both list video generation; scale not recorded for either.1 of 4 capabilitiesShared product typeCompareAAArtisse AIEarly-stagePalette and Artisse both list image generation; scale not recorded for either.1 of 4 capabilitiesShared product typeCompareRRecraftEarly-stagePalette and Recraft both list image generation; scale not recorded for either.1 of 4 capabilitiesShared product typeCompareSSynthesiaLate-stagePalette and Synthesia API both list video generation; Palette's scale not recorded.2 of 4 capabilitiesShared product typeCompareXXillionsUndisclosedPalette and Xillions both list image generation; scale not recorded for either.1 of 4 capabilitiesShared product typeCompareCCreativoUndisclosedPalette and Creativo Platform both list video generation; scale not recorded for either.1 of 4 capabilitiesShared product typeCompareQQuoraEarly-stagePalette and Poe do comparable work on image generation and video generation; Palette's scale not recorded.2 of 4 capabilitiesShared product typeComparePPhotoroomEarly-stagePalette and Photoroom AI Fashion Models both list image generation; Palette's scale not recorded.1 of 4 capabilitiesShared product typeCompareTTypefaceUndisclosedPalette and Typeface Prompt both list image generation; scale not recorded for either.3 of 4 capabilitiesShared product typeCompareAApplePublicPalette and Image Playground both list image generation; Palette's scale not recorded.1 of 4 capabilitiesShared product typeCompareRReplitLate-stagePalette and Replit Design both list image generation; Palette's scale not recorded.1 of 4 capabilitiesShared product typeCompareDDecartLate-stagePalette and Lucy do comparable work on video editing and video generation; Palette's scale not recorded.2 of 4 capabilitiesShared product typeCompareFFalUndisclosedPalette and fal Sandbox do comparable work on image generation and video generation; scale not recorded for either.2 of 4 capabilitiesShared product typeCompareFFlikiUndisclosedPalette and Fliki both list video generation; scale not recorded for either.1 of 4 capabilitiesShared product typeCompareNNativeUndisclosedPalette and Native both list image generation; scale not recorded for either.1 of 4 capabilitiesShared product typeCompareBFBlack Forest LabsLate-stagePalette and Playground both list image generation; Palette's scale not recorded.2 of 4 capabilitiesShared product typeCompareCColossyanEarly-stagePalette and Colossyan both list video generation; scale not recorded for either.1 of 4 capabilitiesShared product typeCompareTLTopaz LabsUndisclosedPalette and Astra both list video editing; scale not recorded for either.1 of 4 capabilitiesShared product typeCompareGGensparkLate-stagePalette and Genspark do comparable work on image generation and video generation; Palette's scale not recorded.2 of 4 capabilitiesShared product typeCompareDD-IDUndisclosedPalette and Creative Reality Studio both list video generation; scale not recorded for either.1 of 4 capabilitiesShared product typeCompareVEVolcano EngineUndisclosedPalette and Lumina do comparable work on image generation and video generation; scale not recorded for either.3 of 4 capabilitiesShared product typeCompareKKlaviyoPublicPalette and Klaviyo Image Remix both list image generation; Palette's scale not recorded.1 of 4 capabilitiesShared product typeCompareBSBending SpoonsPublicPalette and Remini both list image generation; scale not recorded for either.1 of 4 capabilitiesShared product typeCompareMMiniMaxPublicPalette and Hailuo AI both list video generation; Palette's scale not recorded.3 of 4 capabilitiesShared product typeCompareYYandexPublicPalette and Alice AI both list image generation; Palette's scale not recorded.1 of 4 capabilitiesShared product typeCompareWWixPublicPalette and Wixel do comparable work on image generation and video generation; Palette's scale not recorded.2 of 4 capabilitiesShared product typeCompareJJasperUndisclosedPalette and Jasper both list image generation; scale not recorded for either.1 of 4 capabilitiesShared product typeCompareXxAIAcquiredPalette and Grok Imagine API do comparable work on image generation and video generation; Palette's scale not recorded; xAI is acquired, with no independent scale.2 of 4 capabilitiesShared product typeCompareSASkywork AIUndisclosedPalette and Skywork Video both list video generation; scale not recorded for either.3 of 4 capabilitiesShared product typeCompareCCharacter.aiLate-stagePalette and AvatarFX both list video generation; Palette's scale not recorded.2 of 4 capabilitiesShared product typeCompareOOfoxAIUndisclosedPalette and OfoxAI do comparable work on image generation and video generation; scale not recorded for either; ships API service rather than the same layer.2 of 4 capabilitiesDifferent layerCompareAAlphabet (Google)PublicPalette and Google Flow do comparable work on image generation and video generation; Palette's scale not recorded.4 of 4 capabilitiesShared product typeCompareSSoundverseUndisclosedPalette and Soundverse do comparable work on music generation and video generation; scale not recorded for either.2 of 4 capabilitiesShared product typeCompareAAIVAEarly-stagePalette and AIVA both list music generation; scale not recorded for either.1 of 4 capabilitiesShared product typeCompareBBeatoven.aiUndisclosedPalette and Beatoven.ai both list music generation; scale not recorded for either.1 of 4 capabilitiesShared product typeCompareMMubertUndisclosedPalette and Mubert Render both list music generation; scale not recorded for either.1 of 4 capabilitiesShared product typeCompareSSoundfulEarly-stagePalette and Soundful both list music generation; scale not recorded for either.1 of 4 capabilitiesShared product typeCompareLLoudlyUndisclosedPalette and Loudly both list music generation; scale not recorded for either.1 of 4 capabilitiesShared product typeCompareSSOUNDRAWUndisclosedPalette and SOUNDRAW both list music generation; scale not recorded for either.1 of 4 capabilitiesShared product typeCompareSSenseTimePublicPalette and Seko Agent do comparable work on video editing and video generation; Palette's scale not recorded.3 of 4 capabilitiesShared product typeCompareBBoomyUndisclosedPalette and Boomy both list music generation; scale not recorded for either.1 of 4 capabilitiesShared product typeCompareDDreamtonicsUndisclosedPalette and Synthesizer V Studio 2 Pro both list music generation; scale not recorded for either.1 of 4 capabilitiesShared product typeCompareSSunoLate-stagePalette and Suno both list music generation; Palette's scale not recorded.1 of 4 capabilitiesShared product typeCompareTTrebloUndisclosedPalette and Treblo both list music generation; scale not recorded for either.1 of 4 capabilitiesShared product typeCompareMManusUndisclosedPalette and Manus both list image generation; Palette's scale not recorded; Manus's scale not comparable: only a revenue estimate, no market cap or valuation; ships AI agent and infrastructure service rather than the same layer.1 of 4 capabilitiesDifferent layerCompareNNarrativeUndisclosedPalette and Narrative both list video editing; scale not recorded for either.1 of 4 capabilitiesShared product typeCompareBFBoris FXUndisclosedPalette and Mocha Pro both list video editing; scale not recorded for either.1 of 4 capabilitiesShared product typeCompareUUdioEarly-stagePalette and Udio both list music generation; scale not recorded for either.1 of 4 capabilitiesShared product typeCompareMMusicArenaUndisclosedPalette and Producer Arena both list music generation; scale not recorded for either.1 of 4 capabilitiesShared product typeCompareDDescriptUndisclosedPalette and Descript both list video editing; scale not recorded for either.1 of 4 capabilitiesShared product typeCompareFFadrUndisclosedPalette and DrumGPT both list music generation; scale not recorded for either.1 of 4 capabilitiesShared product typeCompareIIntelPublicPalette and Intel AI Playground do comparable work on image generation and video generation; Palette's scale not recorded.2 of 4 capabilitiesShared product typeCompareWWritesonicUndisclosedPalette and Photosonic both list image generation; scale not recorded for either.1 of 4 capabilitiesShared product typeCompareMAMusic AIEarly-stagePalette and Moises Studio both list music generation; scale not recorded for either.1 of 4 capabilitiesShared product typeCompareZZ.ai (Zhipu AI)PublicPalette and Z.ai Model API do comparable work on image generation and video generation; Palette's scale not recorded.2 of 4 capabilitiesShared product typeCompareRRouterBaseUndisclosedPalette and RouterBase do comparable work on image generation and video generation; scale not recorded for either; ships API service rather than the same layer.2 of 4 capabilitiesDifferent layerCompareWWebflowUndisclosedPalette and Webflow AI site builder both list image generation; scale not recorded for either.1 of 4 capabilitiesShared product typeCompareQQuillBotAcquiredPalette and QuillBot both list image generation; Palette's scale not recorded; QuillBot is acquired, with no independent scale.1 of 4 capabilitiesShared product typeCompareSSquarespaceUndisclosedPalette and Squarespace both list image generation; scale not recorded for either.1 of 4 capabilitiesShared product typeCompareOOpenAILate-stagePalette and ChatGPT both list image generation; Palette's scale not recorded.1 of 4 capabilitiesShared product typeCompareSStepFunLate-stagePalette and 阶跃AI (StepFun AI) both list image generation; Palette's scale not recorded.1 of 4 capabilitiesShared product typeCompareZZoomPublicPalette and Zoom Clips both list video generation; Palette's scale not recorded.1 of 4 capabilitiesShared product typeCompareCCivitaiEarly-stagePalette and Civitai both list image generation; scale not recorded for either; ships API service and platform rather than the same layer.1 of 4 capabilitiesDifferent layerCompareGGammaLate-stagePalette and Gamma both list image generation; Palette's scale not recorded.1 of 4 capabilitiesShared product typeCompareAAlibabaPublicPalette and Qwen both list image generation; Palette's scale not recorded.1 of 4 capabilitiesShared product typeCompareBBaiduPublicPalette and Baidu Wenxin Assistant both list image generation; Palette's scale not recorded.1 of 4 capabilitiesShared product typeCompareMPMeta PlatformsPublicPalette and Meta AI both list image generation; Palette's scale not recorded.1 of 4 capabilitiesShared product typeCompareRARelevance AIEarly-stagePalette and Viola, Image to Video Generator both list video generation; scale not recorded for either.1 of 4 capabilitiesShared product typeCompareHCHuawei CloudUndisclosedPalette and MetaStudio both list video generation; scale not recorded for either.1 of 4 capabilitiesShared product typeCompareIAInworld AIUndisclosedPalette and Inworld Inference do comparable work on image generation and video generation; scale not recorded for either; ships API service, infrastructure service and 2 more rather than the same layer.2 of 4 capabilitiesDifferent layerCompare

Closest alternatives are pairs a vendor page itself compares. Similar products are matched from what each product does; nothing in that group is asserted as a rivalry.

Sources

Total funding

Not found · 20 Oct 2026

Pages read for this record state no funding total. Tried the home, terms, privacy and security pages and the company's YC profile.

Valuation

Not found · 20 Oct 2026

Pages read for this record state no valuation. Tried the home, terms, privacy and security pages and the company's YC profile.

Founded

Company disclosure · 20 Oct 2026

Own YC profile lists Founded: 2026; palettelabs.com states no founding year.

Public listing

Not found · 20 Oct 2026

No listing on the pages read; treated as private.

Description

Official documentation · 20 Oct 2026

Terms: "Palette provides an AI video studio and related services." The terms are an agreement with Palette Technology, Inc.

Open Palette in the directory

Something wrong here? Send a correction — quote this company id: palette.