Palette

Application

AI studio that generates and edits video, images, audio and characters from a prompt, image, document or reference in one conversation, routes each request to the cheapest model it trusts, and is also reached through an API and MCP; sold as individual pay-per-credit use at $0.01 a credit and custom team plans.

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TypeApplication

RoleStandalone tool

Bought forCreate images and video

AvailabilitySold

DeploymentSaaS

Intended forConsumer, Business team, Developer, Enterprise

SecurityVendor-asserted

CertificationsNot recorded

Trains on customer dataNo

Zero data retentionUnknown

Data residencyNot recorded

Security featuresSSO (SAML/OIDC), Role-based access control, Multi-factor authentication, Encryption at rest

StatusActive

Sold withinSold on its own

PricingUsage-based, Enterprise quote — official pricing ↗

Pricing, Deployment, Security, Sold within — palettelabs.com · 20 Oct 2026

What it does

Video generation
Image generation
Video editing
Music generation

Features 4

Automatic model routingChecks which models can do the job and picks the cheapest one it trusts, while the user can pick a model.
Edit with wordsRestyles a scene, replaces an object or revises a sequence from a plain-language instruction.
Character consistencyCarries a defined character and constraints across shots, stills and formats.
API and MCPUse Palette from the customer's own apps or an AI assistant through MCP, on the same credits as the studio.

palettelabs.com

Sources

Pricing

Pricing page · 20 Oct 2026

Home page pricing section: Individual $0.01 / credit; Enterprise custom plans for teams; no separate pricing page (the address returns 404).

Description

Official documentation · 20 Oct 2026

Home page: "Palette is a media engine for creators and businesses. It helps you plan, make, and edit images, video, and music in one place."

What it does

Official documentation · 20 Oct 2026

Home page: "Palette is a media engine for creators and businesses. It helps you plan, make, and edit images, video, and music in one place."

Constraints

Official documentation · 20 Oct 2026

Derived from the security facts on this page, from the same source.

Security

Official documentation · 20 Oct 2026

Privacy policy: "We do not use Customer Data or Outputs to train any model, our own or a third party's."; the security page lists SAML SSO, role-based access, multi-factor authentication and AES-256 at-rest encryption, and says SOC 2 Type II and ISO 27001 are on its roadmap.

Sold within