S

Semrush

Application

SEO and brand-visibility platform that tracks how a site ranks in search and how a brand appears in AI answers; an Adobe company since April 2026.

Acquired by Adobe (2026)

Subsidiary of Adobe

Total funding—

Valuation$1.9B

Employees—

Founded—

HeadquartersBoston, USA

StatusAcquired

Products

Selected offerings — the AI products recorded here, not the vendor's full catalogue.

• Semrush Enterprise AIO Application Sold on its own

  Enterprise AI-optimisation product that tracks a brand across AI answer engines and ties the visibility it measures to revenue impact.

Inside Semrush

• Semrush AI Visibility Toolkit Application Paid add-on to the parent

  Tracks how often and how a brand is named in AI assistants' answers — Google's AI surfaces, ChatGPT, Perplexity and Gemini — and reports the prompts and share of voice behind it.

Similar products 32

No sourced competitor yet: no filing, vendor document or measured-market report read so far names a rival for this company, so none is asserted. The companies below are the closest by what their products do.

How this list is ranked ↗

PProfoundPrivateSemrush AI Visibility Toolkit and Profound do comparable work on AI search visibility and search answers; both also serve buyers who need to get recommended by AI search and chat answers; Semrush is acquired, with no independent scale; Profound's scale not recorded.3 of 3 capabilitiesShared product typeCompareAAhrefsPrivateSemrush AI Visibility Toolkit and Ahrefs Brand Radar do comparable work on AI search visibility; both also serve buyers who need to get recommended by AI search and chat answers; Semrush is acquired, with no independent scale; Ahrefs's scale not recorded.2 of 3 capabilitiesShared product typeCompareCConductorPrivateSemrush AI Visibility Toolkit and Conductor Intelligence do comparable work on AI search visibility; both also serve buyers who need to get recommended by AI search and chat answers; Semrush is acquired, with no independent scale; Conductor's scale not recorded.2 of 3 capabilitiesShared product typeComparePAPeec AIPrivateSemrush AI Visibility Toolkit and Peec AI do comparable work on AI search visibility; both also serve buyers who need to get recommended by AI search and chat answers; Semrush is acquired, with no independent scale; Peec AI's scale not recorded.2 of 3 capabilitiesShared product typeCompareWWritesonicPrivateSemrush AI Visibility Toolkit and Writesonic AI Ads Tracker do comparable work on AI search visibility; both also serve buyers who need to get recommended by AI search and chat answers; Semrush is acquired, with no independent scale; Writesonic's scale not recorded.2 of 3 capabilitiesShared product typeCompareNNaverPublic · $22.5BSemrush AI Visibility Toolkit and Place Agent do comparable work on search answers; Semrush is acquired, with no independent scale.1 of 3 capabilitiesShared product typeCompareOOpenEvidencePrivate · $12.2BSemrush AI Visibility Toolkit and OpenEvidence do comparable work on search answers; Semrush is acquired, with no independent scale.1 of 3 capabilitiesShared product typeCompareDDropboxPublic · $7.8BSemrush AI Visibility Toolkit and Dropbox Dash do comparable work on search answers; Semrush is acquired, with no independent scale.1 of 3 capabilitiesShared product typeComparePPerplexityPrivate · $20.4BSemrush AI Visibility Toolkit and Perplexity do comparable work on search answers; Semrush is acquired, with no independent scale.1 of 3 capabilitiesShared product typeCompareHHarveyPrivate · $11BSemrush AI Visibility Toolkit and Harvey Knowledge do comparable work on search answers; Semrush is acquired, with no independent scale.1 of 3 capabilitiesShared product typeCompareKKakaoPublic · $16BSemrush AI Visibility Toolkit and Kanana in KakaoTalk do comparable work on search answers; Semrush is acquired, with no independent scale.1 of 3 capabilitiesShared product typeCompareHHyperWritePrivateSemrush AI Visibility Toolkit and HyperWrite do comparable work on search answers; Semrush is acquired, with no independent scale; HyperWrite's scale not recorded.1 of 3 capabilitiesShared product typeCompareGGlean (Glean Technologies)Private · $7.2BSemrush AI Visibility Toolkit and Work Hub do comparable work on search answers; Semrush is acquired, with no independent scale.1 of 3 capabilitiesShared product typeCompareSServiceNowPublic · $130.1BSemrush AI Visibility Toolkit and AI Search do comparable work on search answers; Semrush is acquired, with no independent scale.2 of 3 capabilitiesShared product typeCompareYYou.comPrivate · $1.5BSemrush AI Visibility Toolkit and You.com Answer API do comparable work on search answers; Semrush is acquired, with no independent scale; ships API service rather than the same layer.1 of 3 capabilitiesDifferent layerCompareYYandexPublicSemrush AI Visibility Toolkit and Alice AI do comparable work on search answers; Semrush is acquired, with no independent scale; Yandex's scale not recorded.2 of 3 capabilitiesShared product typeCompareMMicrosoftPublic · $3.7TSemrush AI Visibility Toolkit and Microsoft Copilot do comparable work on search answers; Semrush is acquired, with no independent scale.2 of 3 capabilitiesShared product typeCompareMManusPrivateSemrush AI Visibility Toolkit and Manus do comparable work on search answers; Semrush is acquired, with no independent scale; Manus's scale not recorded; ships AI agent rather than the same layer.1 of 3 capabilitiesDifferent layerCompareAAmazonPublic · $2.8TSemrush AI Visibility Toolkit and Amazon Quick do comparable work on search answers; Semrush is acquired, with no independent scale.2 of 3 capabilitiesShared product typeCompareXxAIAcquired ($230B deal)Semrush AI Visibility Toolkit and Grokipedia do comparable work on search answers; both acquired, so no independent scale on either side.1 of 3 capabilitiesShared product typeCompareAAdobePublic · $115.9BSemrush AI Visibility Toolkit and Adobe Brand Visibility do comparable work on AI search visibility and search answers; both also serve buyers who need to get recommended by AI search and chat answers; Semrush is acquired, with no independent scale.3 of 3 capabilitiesShared product typeCompareZZ.ai (Zhipu AI)Public · $58.6BSemrush AI Visibility Toolkit and AMiner do comparable work on search answers; Semrush is acquired, with no independent scale.2 of 3 capabilitiesShared product typeCompareAAnthropicPrivate · $965BSemrush AI Visibility Toolkit and Claude do comparable work on search answers; Semrush is acquired, with no independent scale.2 of 3 capabilitiesShared product typeCompareOOpenAIPrivate · $852BSemrush AI Visibility Toolkit and ChatGPT do comparable work on search answers; Semrush is acquired, with no independent scale.2 of 3 capabilitiesShared product typeCompareUUpstagePrivate · $958.8MSemrush AI Visibility Toolkit and Solar Chat do comparable work on search answers; Semrush is acquired, with no independent scale.1 of 3 capabilitiesShared product typeCompareMAMistral AIPrivate · $13.8BSemrush AI Visibility Toolkit and Mistral Vibe do comparable work on search answers; Semrush is acquired, with no independent scale.1 of 3 capabilitiesShared product typeCompareMPMeta PlatformsPublic · $1.5TSemrush AI Visibility Toolkit and Meta AI do comparable work on search answers; Semrush is acquired, with no independent scale.1 of 3 capabilitiesShared product typeCompareMAMoonshot AIPrivate · $35BSemrush AI Visibility Toolkit and Kimi do comparable work on search answers; Semrush is acquired, with no independent scale.1 of 3 capabilitiesShared product typeCompareAAlphabet (Google)Public · $4.2TSemrush AI Visibility Toolkit and AI Mode in Google Search do comparable work on search answers; Semrush is acquired, with no independent scale.2 of 3 capabilitiesShared product typeCompareTTencentPublic · $510.1BSemrush AI Visibility Toolkit and Tencent Yuanbao do comparable work on search answers; Semrush is acquired, with no independent scale.1 of 3 capabilitiesShared product typeCompareAAlibabaPublic · $273.4BSemrush AI Visibility Toolkit and Quark do comparable work on search answers; Semrush is acquired, with no independent scale.1 of 3 capabilitiesShared product typeCompareSStepFunPrivate · $10BSemrush AI Visibility Toolkit and 阶跃AI (StepFun AI) do comparable work on search answers; Semrush is acquired, with no independent scale.1 of 3 capabilitiesShared product typeCompare

Closest alternatives are pairs a vendor page itself compares. Similar products are matched from what each product does; nothing in that group is asserted as a rivalry.

Sources

Valuation

Company disclosure · 19 Nov 2025

Adobe’s own announcement: "$12.00 per share, representing a total equity value of approximately $1.9 billion". Adobe’s COMPLETION release of 2026-04-28 states no value at all, and the 8-K states only the per-share price — this is the one source read that states the aggregate rather than leaving it to be multiplied out.

Status

Regulatory filing · 28 Apr 2026

Semrush’s Form 8-K: each Class A share "was automatically converted into the right to receive $12.00 in cash", and the company "requested that the NYSE suspend trading ... and remove the Class A Common Stock from listing". Delisted, so ticker is null and is_public is false.

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