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Semrush SEO Toolkit

Application

by Semrush

Semrush's core SEO subscription (also called SEO Classic): keyword research, daily position tracking and site audit, with AI search tracking in the plan.

Find alternatives to Semrush SEO Toolkit

What it does

• AI search visibility
• Data analysis

Features 5

• Keyword research and optimization toolsKeyword research and optimization tools included in the SEO plans.
• Competitor insights toolsCompetitor insights tools included in the SEO plans.
• Keyword cannibalization analysisAnalysis of keyword cannibalization, included from the Pro+ plan.
• Multi-location and device trackingRank tracking across multiple locations and devices, included from the Pro+ plan.
• Semrush MCPConnects Semrush traffic, visibility and market data to AI assistants through the Semrush MCP.

Sources

Pricing

Pricing page · 10 Oct 2026

Subscription, monthly or annual billing; the SEO plan is priced on the page. No figure recorded here because plans re-price.

Description

Pricing page · 10 Oct 2026

SEO plan lists 5 websites, 500 daily keyword tracking, Site Audit, AI search tracking and custom-prompt monitoring.

What it does

Pricing page · 10 Oct 2026

AI search tracking is listed in the SEO plan; ai-search-visibility as for the sibling AI Visibility Toolkit record. data-analysis for keyword and position reporting.

Sold within

Official documentation · 10 Oct 2026

Knowledge base: the SEO Toolkit is its own annual subscription; AI Visibility Toolkit is added to it, and Semrush One bundles both.

Name

Official documentation · 10 Oct 2026

Knowledge base: "your annual SEO Toolkit (SEO Classic) subscription"; "Semrush One bundles the SEO and AI Visibility toolkits". The pricing page labels the plan "SEO".

URL

Pricing page · 10 Oct 2026

Pricing page, SEO plan under the SEO + AI Search tab.

Deployment

Pricing page · 10 Oct 2026

Hosted web tool; nothing installed.

Interfaces

Official documentation · 12 Oct 2026

Page: 'MCP access / API data integration'.

Also from Semrush

• Semrush AI Visibility Toolkit Application

  Tracks how often and how a brand is named in AI assistants' answers — Google's AI surfaces, ChatGPT, Perplexity and Gemini — and reports the prompts and share of voice behind it.

• Semrush Enterprise AIO Application

  Enterprise AI-optimisation product that tracks a brand across AI answer engines and ties the visibility it measures to revenue impact.

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