Amazon vs Toloka

Amazon — Application · Public · $2.8T mkt cap · 4 of 4 figures sourced  |  Toloka — Infrastructure · Private · 1 of 1 figure sourced

Relationship

Toloka Train and Amazon SageMaker AI do comparable work on model training; both also serve buyers who need to train or fine-tune a model; Toloka's scale not recorded.

Assembled from the recorded fields for this pair, not hand-checked. The comparison below is read from each company’s own profile.

7 of 11 capabilitiesShared product type

7 of 11 capabilities — Shares agent orchestration, code generation, data analysis and 4 more.

Ludbee capability tags · from the product records

Shared product type — Both ship data service and platform.

Ludbee product records

Aligned comparison

FieldAmazonToloka
Size$2.8T mkt capnot disclosed
Employees1,576,000—
Founded19942014 20 yrs later
StatusPublicPrivate
CategoryApplicationInfrastructure
Stack layerAPI service, Agent platform, Application, Data service, Developer tool, Hardware, Model API, PlatformAI agent, Data service, Platform
HeadquartersSeattle, USAAmsterdam, Netherlands

Capability overlap

Shared · 7

Agent orchestrationCode generationData analysisEvaluation and observabilityModel trainingTranslationWorkflow automation

Not verified for Toloka · 16

Accelerator siliconAgentic codingAI compute hardwareClinical documentationCode reviewCustomer supportDocument extractionModel hostingModel inferenceKnowledge retrievalSpeech to textText to speechVector searchVideo analyticsVoice agentSearch answers

Recorded for Amazon. Toloka’s product records say nothing either way — a missing record is not a missing capability.

Not verified for Amazon · 4

Data labellingGuardrails and safetyMarketing contentText generation

Recorded for Toloka. Amazon’s product records say nothing either way — a missing record is not a missing capability.

Products, side by side

Algorithmic pairing — assembled from recorded fields, not hand-checked

Amazon

Platform

AWS TransformPlatform

Agentic-AI enterprise IT transformation workbench that accelerates cloud migration, application modernization (mainframe, Windows, custom code) and continuous tech-debt reduction.

Amazon Bedrock AgentCorePlatform

Production AI-agent operational platform (framework- and model-agnostic) providing security controls, tool integration, debugging and evaluation for deployed agents.

Amazon Connect CustomerPlatform

Cloud contact-centre service, formerly simply 'Amazon Connect', now positioned as an agentic-AI customer-experience solution: AI agents and intelligent routing across voice, chat, email, SMS, web and WhatsApp, designed on a no-code canvas, with real-time performance tracking for agents and supervisors.

Amazon SageMaker AIPlatform

AWS's unified platform for building, training and deploying machine learning and generative AI models.

Data service

Amazon KendraData service

A managed AWS enterprise search service that answers natural-language queries and powers retrieval-augmented generation over indexed content.

Toloka

Platform

Toloka ArenaPlatform

An independent evaluation platform that ranks frontier LLMs on agentic tool-use tasks using private, non-contaminated benchmarks across industry domains, scored on a pass^5 reliability metric, with the underlying RL Gyms and evaluation datasets available to license.

Toloka TrainPlatform

A self-serve service that lowers per-request inference cost through two tools - fine-tuning LoRA adapters on frozen Qwen3 base models to replace a frontier API on a narrow task, and prompt gisting that compresses long instruction prefixes into learned tokens.

Data service

Off-the-shelf DatasetsData service

Toloka's catalogue of ready-made training datasets sold outright — three named at the time of writing (Tau-bench Dataset Extension, University-level Math Reasoning, Multimodal Conversations) — as distinct from the custom data work its Platform sells.

Toloka Physical AIData service

Human-in-the-loop data programs -- demonstrations, annotation and evaluation -- for training robotics and physical AI systems.

Toloka PlatformData service

A self-serve platform where an AI agent turns a described data goal into a full human-annotation pipeline - RLHF and preference data, data collection, instruction tuning, model evaluation, synthetic-data validation and content-moderation QA - with LLM-based quality checks on the output.

No counterpart

Amazon sells these in a stack layer with no product recorded for Toloka yet — nothing on the other side to compare them against.

Application

Alexa+Application

Amazon's generative-AI Alexa: a conversational assistant across Echo devices and the Alexa app that handles multi-step requests, remembers context and acts on behalf of the user.

API service

AWS HealthScribeAPI service

HIPAA-eligible service that transcribes patient-clinician conversations and generates preliminary clinical documentation with evidence mapping back to the transcript.

Amazon ComprehendAPI service

Natural-language-processing service that extracts key phrases, sentiment, entities, document classification and PII redaction from text.

Amazon LexAPI service

A managed AWS service for building voice and text conversational bots, built on the same technology as Alexa.

Amazon PersonalizeAPI service

Recommendation engine trained on user-interaction data to deliver real-time personalized recommendations across web, app and marketing channels.

Amazon PollyAPI service

A managed AWS API that converts text into synthesized speech across more than 40 languages and voice styles.

Amazon RekognitionAPI service

A managed AWS API for image and video analysis, including object and face detection, text extraction from images and content moderation.

Amazon TextractAPI service

A managed AWS API that extracts text, handwriting, forms and tables from scanned documents.

Amazon TranscribeAPI service

A managed AWS API that converts speech to text using an automatic speech recognition model.

Amazon TranslateAPI service

Neural machine translation service for batch and real-time cross-lingual text translation with brand-terminology customization.

Agent platform

Amazon Connect HealthAgent platform

Agentic AI for healthcare providers and health-tech developers: patient verification, appointment management, ambient clinical documentation, patient insights and medical coding, delivered inside Amazon Connect Customer for patient engagement and via an SDK at the point of care.

Amazon Nova ActAgent platform

An AWS platform for building and running AI agents that automate browser-based UI workflows, billed per agent-hour of active work.

Amazon QuickAgent platform

AWS's subscription AI work assistant combining chat-based research, business-intelligence dashboards and workflow automation, positioned as the successor to Amazon Q Business.

Developer tool

Amazon Q DeveloperDeveloper tool

An AWS coding assistant that generates, reviews, tests and autonomously modifies code inside IDEs and the CLI.

KiroDeveloper tool

Agentic AI development platform (IDE, CLI, web, mobile) that turns prompts into executable specs, validates code with property-based testing and runs parallel agents across large codebases.

Model API

Amazon BedrockModel API

AWS service that serves models from several providers behind one API, with tooling for agents and evaluation.

Hardware

AWS InferentiaHardware

AWS's custom silicon for machine learning inference, purchased via Amazon EC2 Inf1 and Inf2 instances rather than as a standalone chip.

AWS TrainiumHardware

Amazon's own training accelerator, rented by the hour inside EC2 instances rather than sold as a part.

Toloka sells these in a stack layer with no product recorded for Amazon yet — nothing on the other side to compare them against.

AI agent

TendemAI agent

A hybrid AI-plus-human agent that takes a delegated task - research, data analysis, copywriting, design or development - has AI do the first pass, then routes it to one of 10,000+ vetted experts for verification and multi-layer QA, returning results in 2-24 hours.