Asana vs Cohere

Asana — Application · Public · $2.1B mkt cap · 4 of 4 figures sourced  |  Cohere — Foundation Models · Private · $7B valuation · 5 of 5 figures sourced

Relationship

Assembled from the recorded fields for this pair, not hand-checked. The comparison below is read from each company’s own profile.

Aligned comparison

FieldAsanaCohere
Size$2.1B mkt cap$7B valuation different basis
Employees1,767500 Cohere has 3.5× fewer
Founded20082019 11 yrs later
StatusPublicPrivate
CategoryApplicationFoundation Models
Stack layerAI agent, Agent platform, ApplicationAPI service, Application, Infrastructure service, Model API
HeadquartersSan Francisco, USAToronto, Canada

Capability overlap

Shared · 3

Agent orchestrationKnowledge retrievalWorkflow automation

Not verified for Cohere · 1

Summarization

Recorded for Asana. Cohere’s product records say nothing either way — a missing record is not a missing capability.

Not verified for Asana · 6

Document extractionEmail assistanceModel hostingModel inferenceText generationVector search

Recorded for Cohere. Asana’s product records say nothing either way — a missing record is not a missing capability.

Products, side by side

Algorithmic pairing — assembled from recorded fields, not hand-checked

Asana

Application

DashApplication

Asana's own description: "your AI chief of staff." A personal AI assistant that reads across a user's projects, meetings, Slack and email, delivers a daily brief of blockers and pending decisions, recommends the next action and routes work to the right AI Teammate, and answers on-demand questions through a conversational interface -- while the user stays in control of approvals and final decisions.

Cohere

Application

CompassApplication

An enterprise search and discovery system over a company's own scattered data, sold as a configured end-to-end product rather than as a raw retrieval API.

NorthApplication

Workplace assistant that runs agents over a company's internal documents and tools, deployable in the customer's own environment.

North AutomationsApplication

Workflow-orchestration layer inside Cohere North that lets employees describe a goal in plain language and turns it into a coordinated, multi-model, multi-step automation with approval checkpoints and usage tracking.

No counterpart

Asana sells these in a stack layer with no product recorded for Cohere yet — nothing on the other side to compare them against.

AI agent

AI TeammatesAI agent

More than 30 pre-built AI agents -- spanning marketing, operations, IT, manufacturing, retail, professional services and healthcare roles -- plus a builder for custom agents (define a role, add guidance and examples, attach skills, grant access), assigned work like a colleague and acting on the same plan as human teammates through Asana's Work Graph.

Agent platform

AI StudioAgent platform

A no-code automation builder inside Asana: set a trigger (a new task, form submission or project event), give AI plain-language instructions for the action, and it runs automatically -- validating and routing intake, flagging risks and blockers, drafting briefs and templates, and sending alerts.

Cohere sells these in a stack layer with no product recorded for Asana yet — nothing on the other side to compare them against.

API service

ParseAPI service

Document parsing that turns enterprise documents, tables and images into structured data for search and agents to consume.

Infrastructure service

Model VaultInfrastructure service

Fully managed, network-isolated SaaS inference platform for serving Cohere's embedding, reranking and generative models in production, with auto-scaling and no rate limits.

Model API

Cohere PlatformModel API

Hosted API for Cohere's generation, embedding and reranking models, billed per token.