A

Asana

ASAN

Application

Work-management platform where teams plan and track projects on a shared Work Graph; AI reaches the customer through AI Studio (a no-code builder for AI-driven workflow automations), AI Teammates (pre-built and custom AI agents assigned to work like a colleague) and Dash (a personal AI assistant that routes work and surfaces next actions across a user's projects, meetings, Slack and email).

Total funding—

Market cap$2.1B

Employees1,767

Founded2008

HeadquartersSan Francisco, USA

StatusPublic

Products

Selected offerings — the AI products recorded here, not the vendor's full catalogue.

Inside Asana

• AI Studio Agent platform Included with the parent

  A no-code automation builder inside Asana: set a trigger (a new task, form submission or project event), give AI plain-language instructions for the action, and it runs automatically -- validating and routing intake, flagging risks and blockers, drafting briefs and templates, and sending alerts.

• AI Teammates AI agent Included with the parent

  More than 30 pre-built AI agents -- spanning marketing, operations, IT, manufacturing, retail, professional services and healthcare roles -- plus a builder for custom agents (define a role, add guidance and examples, attach skills, grant access), assigned work like a colleague and acting on the same plan as human teammates through Asana's Work Graph.

• Dash Application Included with the parent

  Asana's own description: "your AI chief of staff." A personal AI assistant that reads across a user's projects, meetings, Slack and email, delivers a daily brief of blockers and pending decisions, recommends the next action and routes work to the right AI Teammate, and answers on-demand questions through a conversational interface -- while the user stays in control of approvals and final decisions.

Closest alternatives 4

CClickUpPrivate · $4BAsana's own dedicated comparison page names ClickUp and directly contrasts AI Teammates against ClickUp Brain by name. automate-a-process is the need both products carry.4 of 4 capabilitiesShared product typeSourced competitorAutomate a repetitive processCompareSSmartsheetPrivate · $8.4B10-K names Asana directly. Asana Dash shares query-my-own-data with Smartsheet AI.3 of 4 capabilitiesShared product typeLarger scaleNamed in filingAsk questions of my own dataCompareAAirtableAcquired ($2.3B deal)Same official Airtable vs. Smartsheet page also names Asana directly as a comparable PM tool. Airtable Omni and Asana AI Studio are each company's automation-facing AI product; automate-a-process is the scope both carry.1 of 4 capabilitiesShared product typeSourced competitorAutomate a repetitive processCompareMmonday.comPublic · $3.9Bmonday.com's own FY2025 20-F names Asana directly among project/work-management competitors. Both monday work management and Asana AI Teammates carry build-ai-agents.2 of 4 capabilitiesShared product typeSame scale bandNamed in filingBuild and run AI agentsCompare

Similar products 34

How this list is ranked ↗

BBoxPublic · $4.8BOverlaps on agent orchestration, knowledge retrieval, summarization and 1 more; same layer and the same scale band (small-cap).4 of 4 capabilitiesShared product typeSame scale bandCompareDDXPrivateOverlaps on agent orchestration, knowledge retrieval, summarization and 1 more; DX's scale not recorded.4 of 4 capabilitiesShared product typeCompareCConsensusPrivate · $45M raisedDash and Consensus do comparable work on summarization; similar scale (private).2 of 4 capabilitiesShared product typeCompareGGranolaPrivate · $1.5BDash and Granola Chat do comparable work on summarization; similar scale (private).2 of 4 capabilitiesShared product typeCompareDDropboxPublic · $7.8BDash and Dropbox Dash do comparable work on summarization; same layer and the same scale band (small-cap).3 of 4 capabilitiesShared product typeSame scale bandCompareDDocusignPublic · $12.7BOverlaps on agent orchestration, knowledge retrieval, summarization and 1 more; larger scale (public).4 of 4 capabilitiesShared product typeLarger scaleCompareNNiCEPublic · $6.5BDash and Copilot for Agents do comparable work on summarization; same layer and the same scale band (small-cap).4 of 4 capabilitiesShared product typeSame scale bandCompareFFreshworksPublic · $3.4BDash and Freddy AI Insights do comparable work on summarization; same layer and the same scale band (small-cap).4 of 4 capabilitiesShared product typeSame scale bandCompareWWrikePrivateOverlaps on agent orchestration and workflow automation; Wrike's scale not recorded.2 of 4 capabilitiesShared product typeCompareMMoveworksAcquiredDash and Moveworks Brief Me do comparable work on summarization; Moveworks is acquired, with no independent scale.4 of 4 capabilitiesShared product typeCompareSSlackPrivateDash and Slack AI do comparable work on summarization; Slack's scale not recorded.3 of 4 capabilitiesShared product typeCompareTBThe Browser CompanyPrivateDash and Dia do comparable work on summarization; The Browser Company's scale not recorded.2 of 4 capabilitiesShared product typeCompareLLinagoraPrivateDash and LinTO do comparable work on summarization; Linagora's scale not recorded.2 of 4 capabilitiesShared product typeCompareCCanvaPrivate · $42BDash and Magic Write do comparable work on summarization; larger scale (private).2 of 4 capabilitiesShared product typeLarger scaleCompareEElicitPrivate · $100MDash and Elicit do comparable work on summarization; smaller scale (private).2 of 4 capabilitiesShared product typeSmaller scaleCompareLLaunchpadPrivateOverlaps on agent orchestration and workflow automation; Launchpad's scale not recorded; ships platform rather than the same layer.2 of 4 capabilitiesDifferent layerCompareRRingCentralPublic · $2.3BDash and AI Conversation Expert (ACE) do comparable work on summarization; same layer and the same scale band (small-cap).1 of 4 capabilitiesShared product typeSame scale bandCompareFFathomAcquiredDash and Fathom do comparable work on summarization; Fathom is acquired, with no independent scale.1 of 4 capabilitiesShared product typeCompareCCluelyPrivate · $15M raisedDash and Cluely do comparable work on summarization; similar scale (private).1 of 4 capabilitiesShared product typeCompareWFWispr FlowPrivate · $2BDash and Wispr Flow Notetaker do comparable work on summarization; similar scale (private).1 of 4 capabilitiesShared product typeCompareIMInsilico MedicinePublic · $4.3BDash and Science42: DORA do comparable work on summarization; same layer and the same scale band (small-cap).3 of 4 capabilitiesShared product typeSame scale bandCompareAAbridgePrivate · $5.3BDash and Abridge do comparable work on summarization; larger scale (private).1 of 4 capabilitiesShared product typeLarger scaleCompareAHAmbience HealthcarePrivate · $1.3BDash and Ambience do comparable work on summarization; similar scale (private).1 of 4 capabilitiesShared product typeCompareKKrispPrivateDash and Krisp do comparable work on summarization; Krisp's scale not recorded.1 of 4 capabilitiesShared product typeCompareSSalesforcePublic · $196.1BOverlaps on agent orchestration, knowledge retrieval and workflow automation; larger scale (public).3 of 4 capabilitiesShared product typeLarger scaleCompareAAccenturePublic · $111BOverlaps on agent orchestration, knowledge retrieval and workflow automation; larger scale (public).3 of 4 capabilitiesShared product typeLarger scaleCompareAApplePublic · $4.6TDash and Apple Intelligence do comparable work on summarization; larger scale (public).1 of 4 capabilitiesShared product typeLarger scaleCompareITInvisible TechnologiesPrivate · $144M raisedOverlaps on agent orchestration and workflow automation; similar scale (private).2 of 4 capabilitiesShared product typeCompareDDataikuPrivate · $3.7BOverlaps on agent orchestration and workflow automation; similar scale (private).2 of 4 capabilitiesShared product typeCompareSSAPPublic · $256.3BOverlaps on agent orchestration, knowledge retrieval and workflow automation; larger scale (public).3 of 4 capabilitiesShared product typeLarger scaleCompareUUniphorePrivate · $2.5BDash and Real-time Guidance Agent do comparable work on summarization; similar scale (private).4 of 4 capabilitiesShared product typeComparePPalantirPublic · $426.5BOverlaps on agent orchestration and workflow automation; larger scale (public); ships infrastructure service and platform rather than the same layer.2 of 4 capabilitiesDifferent layerLarger scaleCompareLLightOnPublic · $29.6MDash and LightOn Enterprise do comparable work on summarization; smaller scale (public).2 of 4 capabilitiesShared product typeSmaller scaleCompareDDeepSeekPrivate · $50BDash and DeepSeek do comparable work on summarization; larger scale (private).2 of 4 capabilitiesShared product typeLarger scaleCompare

Closest alternatives are pairs a vendor page itself compares. Similar products are matched from what each product does; nothing in that group is asserted as a rivalry.

Sources

Total funding

Checked — none published

Asana went public via a direct listing on the NYSE on 2020-09-30; pre-IPO cumulative funding is not the relevant figure for a public company and no total is published post-listing, matching this catalogue's convention for other formerly-VC-backed public companies.

Market cap

Third-party database · 25 Sep 2026

stockanalysis.com market cap, re-read on the audit date.

Employees

Regulatory filing · 31 Jan 2026

Same Form 10-K, Human Capital section: "Asana employed 1,767 people as of January 31, 2026, of which approximately 64% were located in the United States and approximately 36% were located internationally."

Founded

Wikipedia · 18 Sep 2026

Founded 16 December 2008 by Dustin Moskovitz and Justin Rosenstein, both formerly of Facebook.

Revenue (TTM)

Regulatory filing · 31 Jan 2026

Asana, Inc. Form 10-K for the fiscal year ended 2026-01-31, filed 2026-03-13, CIK 0001477720. Revenues of $790,806 thousand for the fiscal year ended January 31, 2026 (vs. $723,876K FY2025, $652,504K FY2024). Matches the company's own FY2026 earnings release, "$790.8 million".

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