Decart vs Lightricks

Decart — Foundation Models · Private · $4B valuation · 3 of 3 figures sourced  |  Lightricks — Application · Private · $335M raised · 3 of 3 figures sourced

Relationship

Delulu (by Decart) and Facetune do comparable work on image editing; both also serve buyers who need to create images and video; similar scale (private).

Assembled from the recorded fields for this pair, not hand-checked. The comparison below is read from each company’s own profile.

3 of 8 capabilitiesShared product type

3 of 8 capabilities — Shares image editing, video editing and video generation.

Ludbee capability tags · from the product records

Shared product type — Both ship application.

Ludbee product records

Aligned comparison

FieldDecartLightricks
Size$4B valuation$335M raised different basis
Employees—600
Founded20232013 10 yrs earlier
StatusPrivatePrivate match
CategoryFoundation ModelsApplication
Stack layerAPI service, Application, Infrastructure service, Model APIApplication
HeadquartersTel Aviv, IsraelJerusalem, Israel

Capability overlap

Shared · 3

Image editingVideo editingVideo generation

Not verified for Lightricks · 5

GPU programmingModel hostingModel inferenceModel trainingText generation

Recorded for Decart. Lightricks’s product records say nothing either way — a missing record is not a missing capability.

Not verified for Decart · 1

Image generation

Recorded for Lightricks. Decart’s product records say nothing either way — a missing record is not a missing capability.

Products, side by side

Algorithmic pairing — assembled from recorded fields, not hand-checked

Decart

Application

Delulu (by Decart)Application

Delulu is Decart's consumer mobile app for AI photo transformation, published on iOS and Android by Decart.AI, Inc. Its store listing describes it as a way to 'Turn any photo into something fun, weird, or just really good-looking, with a single tap', browsing preset styles and creating stickers to share.

LucyApplication

Real-time video editing platform that edits and transforms live video at streaming speed, for enterprises, brands, creators and live/streaming/gaming use cases; built on Decart's DOS infrastructure.

Lightricks

Application

FacetuneApplication

Photo and video editing app for portraits, with generative retouching and background tools.

LTX StudioApplication

Generates and edits video scenes from a script, with control over characters, shots and camera.

PhotoleapApplication

AI-powered photo editing app with one-tap enhancement, background removal, object removal, AI art generation and dozens of AI creative filters.

VideoleapApplication

AI-powered video editor with AI infinite zoom, AI background/object removal, AI text-to-image and template-driven social video creation.

No counterpart

Decart sells these in a stack layer with no product recorded for Lightricks yet — nothing on the other side to compare them against.

API service

Oasis 3API service

Interactive world model for Physical AI, generating realistic, controllable real-time simulation environments for training autonomous systems, distributed as an API/SDK product built on Decart's Optimization Stack (DOS) infrastructure.

Infrastructure service

Decart Optimization StackInfrastructure service

The Decart Optimization Stack (DOS) is Decart's inference and training optimization infrastructure, spanning hardware-aware model design, kernel tooling, proprietary compilers and inference optimization. It is sold to hardware providers and AI teams as engagements covering benchmark optimization, customer-defined kernel and compiler work, cross-workload efficiency gains, and profiler and simulator licensing, and is marketed as hardware-agnostic across GPUs, TPUs, Trainium and AMD accelerators.

Model API

CogitoModel API

Cogito is Decart's OpenAI-compatible LLM inference API, serving frontier open-weight models including Kimi K2.6, Kimi K2.7 Code, GLM-5.2, Qwen3 235B and GPT-OSS 120B across Trainium, TPU and GPU capacity. A self-serve Standard tier is billed per token, while an ultra-fast reserved tier advertises 1,000+ tokens per second. It is built on Decart's own DOS optimization stack.

Decart API PlatformModel API

Hosted API for Decart's real-time video and world models.