GTM Harness
Apollo's agent layer for go-to-market work: it learns the customer's products, ideal customer profile and playbooks, plans multi-step work from one prompt, draws on a shared library of sales skills and keeps agents supervised until the customer lets them act alone.
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What it does
- Agent orchestration
- Sales outreach
Features 5
- Apollo ProfileUnifies person and company profiles with intent, job change, news and activity signals plus custom objects.
- Context and memoryLearns a team's ICPs, products and messaging and shares GTM context across every rep and agent.
- OrchestrationPlans multi-step work from one goal and runs it on a schedule or when a signal fires.
- GTM skills libraryGives agents a shared library of go-to-market skills: campaign strategy, prospecting, sequencing, analytics.
- Governance and autonomy levelsKeeps actions reviewable with autonomy levels, compliance tools and usage controls.
Sources
- Pricing
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Apollo's pricing page does not mention GTM Harness; no charging model is stated for it.
- Description
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Official documentation · 10 Oct 2026
Context and memory: "Apollo learns your products, ICP, messaging, and playbooks." Orchestration: GTM Harness "plans the work across every step". Skills: "Every agent and workflow across Apollo draws on the same library of skills". Supervised: "Stays supervised until you determine it can act independently."
- What it does
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Official documentation · 10 Oct 2026
Goal-based agents: "Hand it an outcome, not a sequence of steps."
- Sold within
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Read the Intelligence page and Apollo's pricing page: the pricing page names no plan that carries GTM Harness, and the Intelligence page's only packaging line is "Usage controls that keep credit consumption and guardrails in your hands". Parent is Apollo because every Apollo surface runs on it.
- Name
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Official documentation · 10 Oct 2026
"Every Apollo surface runs on GTM Harness." The page FAQ calls it "Apollo's purpose-built intelligence engine."
- URL
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Official documentation · 10 Oct 2026
Apollo's Intelligence product page (Products menu, GTM layers), whose body is the GTM Harness presentation; GTM Harness has no page of its own.
- Deployment
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Official documentation · 10 Oct 2026
Part of the hosted Apollo platform.
Also from Apollo.io
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Go-to-market platform combining a B2B contact database with email sequencing, whose AI agents research accounts, build lists, write outreach, follow up and book meetings.
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Apollo AI Assistant AI agent
Chat assistant inside Apollo that takes a request in plain language and carries it out in the product: finds prospects that match the ideal customer profile, researches accounts and builds outreach sequences, asking before any step that spends credits.
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Builder Studio Application
Announced Apollo tool in which a user describes a go-to-market system in plain language and an agent writes the code for it, with conversational editing, delivery as Apollo-hosted pages, a Salesforce embed or Slack, and scheduled or signal-triggered runs.
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