Norm
An AI assistant inside the Bland platform that builds a production voice agent from a plain-English description, generating its conversation pathway, persona, voice and tools, with templates for support, appointment booking, lead qualification and outbound sales calls.
What it does
- Agent orchestration
Sources
- Pricing
-
The Bland pricing page (Start, Build, Enterprise) does not mention Norm, and the Norm page and launch post state no price.
- Description
-
Official documentation · 10 Oct 2026
Product page: "Describe the agent. Norm builds it." "Plain English in. Pathway, persona, voice, and tools out." Norm page use cases: "Build a 24/7 support agent," "Automate appointment booking," "Qualify leads before they go cold," "Scale outbound sales calls."
- What it does
-
Official documentation · 10 Oct 2026
"the first AI assistant that builds production-ready voice agents from a prompt" (post of March 25, 2026, updated September 1, 2026).
- Sold within
-
Official documentation · 10 Oct 2026
"available now within the Bland platform" — it ships inside Bland, the platform recorded as bland-voice-agents; no page names a separate price or which Bland plans include it.
- Name
-
Official documentation · 10 Oct 2026
Page title "Norm: the voice agent builder | Bland AI".
- URL
-
Official documentation · 10 Oct 2026
The product's own page, linked from the homepage navigation.
- Deployment
-
Official documentation · 10 Oct 2026
Runs in the hosted Bland web app.
- Interfaces
-
Official documentation · 10 Oct 2026
In the Bland web app (app.bland.ai).
- Intended for
-
Official documentation · 10 Oct 2026
"Technical teams can launch or modify agents" with Norm.
Also from Bland AI
-
Bland Agent platform
Voice AI platform for building, testing and running AI phone agents that handle inbound and outbound calls, with the same agent able to work over SMS, iMessage and web chat, an API, conversational pathways, and per-minute pricing that includes the language model, speech-to-text and text-to-speech.
-
Bland Speech API service
Bland's text-to-speech model, built for phone calls and kept natural with breaths, stumbles and pauses, used in a web studio or through one streaming API endpoint, with voice cloning and a director that writes and performs scripts from a scene description, billed per character.
Open Bland AI in the directory
Something wrong here? Send a correction — quote this product id: bland-norm.