W

Aria

AI agent

by Wix

Wix's built-in AI agent that, in the site dashboard, answers questions about the business, reads and updates site data, writes blog posts and marketing plans and troubleshoots domains and payments, and in the Wix Harmony editor redesigns pages, writes copy and generates images on request.

Find alternatives to Aria

What it does

• Text generation
• Image generation
• Data analysis

Features 5

• Design AgentIn the Harmony editor Aria redesigns pages, generates content, sets up business features and gives SEO guidance.
• Dashboard Navigation and DesignAs a business management assistant Aria navigates and designs dashboard pages on behalf of users.
• Site Data AccessReads and updates site data across the CMS and Wix business solutions.
• Content CreationCreates content such as blog posts and marketing plans.
• Configuration TroubleshootingHelps troubleshoot configurations such as domains, payments and automations.

Sources

Pricing

Official documentation · 11 Oct 2026

"Chatting with Aria (Wix's AI agent) is free and does not use AI credits." Wix's plans page offers a Free plan ("No credit card required") beside paid Light, Core, Business and Business Elite plans.

Description

Official documentation · 11 Oct 2026

"Aria behaves differently depending on where it runs on the Wix platform." In the editor "Aria acts as an AI design agent. Aria can redesign pages, generate content, set up business features like product catalogs and booking systems, and provide SEO guidance." In the dashboard "Aria acts as a business management assistant that can: Navigate and design dashboard pages on behalf of Wix users. Read and update site data across the CMS and Wix business solutions. Create content such as blog posts and marketing plans. Help troubleshoot configurations like domains, payments, and automations."

What it does

Official documentation · 11 Oct 2026

"Write or refine text, generate and enhance images, and manage your site's media." Overview article: "She can answer questions, complete tasks, assist with analytics".

Sold within

Official documentation · 11 Oct 2026

Part of every Wix site: "Aria is ready to use right away"; Wix plans: "Create your site for free and choose a plan when you're ready." (wix.com/plans).

Name

Official documentation · 11 Oct 2026

"Aria is your AI partner for building and managing your Wix site."

URL

Official documentation · 11 Oct 2026

Wix developer docs page "About Aria"; also a named section of the Wix Harmony page ("Hi, I'm Aria").

Deployment

Official documentation · 11 Oct 2026

Runs inside Wix's hosted editor and dashboard.

Interfaces

Official documentation · 11 Oct 2026

"Can I use the agents on the Wix app & Wix Studio app? Yes"; chat panel in the web dashboard and the Harmony editor.

Modalities

Official documentation · 12 Oct 2026

Page: 'Type your message in the text box or click the Voice Control icon to speak. / Write or refine text, generate and enhance images, and manage your site’s media'.

Intended for

Official documentation · 11 Oct 2026

"I'm a web design and business expert tuned into your site."

Also from Wix

• Wix Harmony Application

  Wix's AI website editor: describe a site and it generates pages, sections, copy and images, then lets the user move between prompting its built-in agent Aria and drag-and-drop editing, with checkout, bookings and courses wired in.

• Symphony by Wix AI agent

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• Wixel Application

  Wix's AI design platform where a chat-driven design agent generates and refines images, logos, social posts, videos, documents and presentations, choosing among models from OpenAI, Google, ByteDance, Recraft and Ideogram, with a photo editor, video maker and PDF editor alongside.

• Wix Smart Chat Application

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• AI Visibility Overview Application

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• Kleo AI agent

  Wix's marketing agent creates personalized marketing plans and prepares content for user approval.

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