MP

Meta Platforms

META

Foundation Models

Social media and VR giant building Meta AI, Llama models, and superintelligence labs.

Total funding—

Market cap$1.5T

Employees78,865

Founded2004

HeadquartersMenlo Park, USA

StatusPublic

Products

Selected offerings — the AI products recorded here, not the vendor's full catalogue.

• Meta AI Application Sold on its own

  Meta's assistant, available on its own site and inside WhatsApp, Instagram, Messenger and Facebook.

• Meta AI Studio Agent platform

  Existing AI characters on Meta's apps stay active, but since 10 August 2026 people can no longer create new AI characters or edit existing ones.

• Meta Model API Model API Sold on its own

  Meta's self-serve hosted inference API for its Muse models, with OpenAI-SDK-compatible endpoints and published per-token rates.

• Muse AI agent Sold on its own

  Meta's personal AI agent: given a goal it builds a plan, takes tasks like email, bookings, forms and purchases off a user's plate, and keeps working after the app is closed.

• Muse Code AI agent Sold on its own

  Terminal-based multi-agent AI coding agent that plans, writes, reviews and validates code changes across large repositories.

Inside Meta Ads Manager

• Meta Advantage+ Application

  AI-driven ad-campaign automation suite in Meta Ads Manager that automates targeting, creative testing and budget allocation for advertisers.

Inside WhatsApp Business app

• Meta Business Agent AI agent Included with the parent

  AI agent businesses deploy across WhatsApp, Messenger and Instagram to answer customer questions, recommend products, book appointments and qualify leads.

Closest alternatives 6

OOpenAIPrivate · $852BBoth consumer assistants in one measured market; ChatGPT holds 46.4% while Meta AI sits under 5% — a leader-versus-tail gap in the same market.8 of 14 capabilitiesShared product typeSourced competitorUse an everyday AI assistantCode with an AI assistantCompareAAlphabet (Google)Public · $4.2TBoth consumer assistants in one measured market; Gemini holds 27.7% while Meta AI sits under 5% — number two against the measured tail.10 of 14 capabilitiesShared product typeSame scale bandSourced competitorUse an everyday AI assistantCompareXxAIAcquired ($230B deal)Both consumer assistants measured in the same market, each under 5% share; rivals in the tail behind ChatGPT, Gemini and Claude.6 of 14 capabilitiesShared product typeSourced competitorUse an everyday AI assistantCompareAAnthropicPrivate · $965BBoth consumer assistants in one measured market; Claude holds 10.3% while Meta AI sits under 5% — third place against the measured tail.9 of 14 capabilitiesShared product typeSourced competitorUse an everyday AI assistantCode with an AI assistantCompareDDeepSeekPrivate · $50BBoth consumer assistants measured in the same market, each under 5% share; rivals in the tail behind ChatGPT, Gemini and Claude.5 of 14 capabilitiesShared product typeSmaller scaleSourced competitorUse an everyday AI assistantComparePPerplexityPrivate · $20.4BBoth consumer assistants measured in the same market, each under 5% share; rivals in the tail behind ChatGPT, Gemini and Claude.3 of 14 capabilitiesShared product typeSmaller scaleSourced competitorUse an everyday AI assistantCompare

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How this list is ranked ↗

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similar scale (private).3 of 14 capabilitiesShared product typeCompareDDecartPrivate · $4BMeta Model API and Cogito do comparable work on model hosting; both also serve buyers who need to build on a hosted model API and serve a model in production; smaller scale (private).3 of 14 capabilitiesShared product typeSmaller scaleCompareMAMistral AIPrivate · $13.8BMuse Code and Mistral Vibe Code do comparable work on agentic coding and code generation; both also serve buyers who need to code with an AI assistant; smaller scale (private).5 of 14 capabilitiesShared product typeSmaller scaleCompareAHAll Hands AIPrivate · $23.8M raisedMuse Code and OpenHands do comparable work on agentic coding, code generation and code review; both also serve buyers who need to code with an AI assistant; similar scale (private).3 of 14 capabilitiesShared product typeCompareAFAmp Frontier CorporationPrivateMuse Code and Amp do comparable work on agentic coding, code generation and code review; both also serve buyers who need to code with an AI assistant; 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Otter.ai's scale not recorded.1 of 14 capabilitiesShared product typeCompareCCopy.aiAcquired ($13.9M deal)Meta Advantage+ and Copy.ai Brand Voice do comparable work on marketing content; Copy.ai is acquired, with no independent scale.4 of 14 capabilitiesShared product typeCompareHHeliconeAcquiredMeta Model API and Helicone AI Gateway do comparable work on model hosting; both also serve buyers who need to build on a hosted model API; Helicone is acquired, with no independent scale; ships API service and platform rather than the same layer.1 of 14 capabilitiesDifferent layerCompareDTDell TechnologiesPublic · $360.7BMeta Model API and Dell Enterprise Hub do comparable work on model hosting; both also serve buyers who need to serve a model in production; smaller scale (public); ships data service, developer tool and 2 more rather than the same layer.2 of 14 capabilitiesDifferent layerSmaller scaleCompareMMoveworksAcquiredMeta AI and Moveworks Quick GPT both serve buyers who need to use an everyday AI assistant; Moveworks is acquired, with no independent scale.3 of 14 capabilitiesShared product typeCompareAAhrefsPrivateMeta Advantage+ and Letaido do comparable work on marketing content; Ahrefs's scale not recorded.2 of 14 capabilitiesShared product typeCompareIAInflection AIPrivate · $1.5B raisedMeta AI and Pi both serve buyers who need to draft and edit written content; similar scale (private).1 of 14 capabilitiesShared product typeCompareNCNAVER CloudPrivateMeta AI and CLOVA Chatbot both serve buyers who need to draft and edit written content; NAVER Cloud's scale not recorded.4 of 14 capabilitiesShared product typeCompareBBridgeMindPrivateMuse Code and BridgeMind do comparable work on agentic coding; both also serve buyers who need to code with an AI assistant; BridgeMind's scale not recorded.2 of 14 capabilitiesShared product typeComparePLPika LabsPrivate · $470MMeta AI and Pika both serve buyers who need to create images and video; smaller scale (private).1 of 14 capabilitiesShared product typeSmaller scaleCompareAAMDPublic · $785.1BMeta Model API and AMD Enterprise AI Reference Stack do comparable work on model hosting; both also serve buyers who need to serve a model in production; similar scale (public); ships hardware, infrastructure service and 1 more rather than the same layer.2 of 14 capabilitiesDifferent layerCompareHAHalo AIPrivateMeta AI and Halo AI do comparable work on image generation; both also serve buyers who need to create images and video; Halo AI's scale not recorded.1 of 14 capabilitiesShared product typeCompareKKreaPrivate · $83M raisedMeta AI and Krea do comparable work on image generation; both also serve buyers who need to create images and video; similar scale (private).1 of 14 capabilitiesShared product typeCompareKKore.aiPrivateMeta Business Agent and Artemis do comparable work on customer support; both also serve buyers who need to handle customer support conversations; Kore.ai's scale not recorded.2 of 14 capabilitiesShared product typeCompareGG42Private · $2.3B raisedMeta Model API and Jais both serve buyers who need to build on a hosted model API; similar scale (private).2 of 14 capabilitiesShared product typeCompareLCLG CorpPublic · $13.4BMeta Model API and K-EXAONE 2.0 both serve buyers who need to build on a hosted model API; smaller scale (public).2 of 14 capabilitiesShared product typeSmaller scaleCompare

Closest alternatives are pairs a vendor page itself compares. Similar products are matched from what each product does; nothing in that group is asserted as a rivalry.

Sources

Market cap

Third-party database · 27 Aug 2026

Refreshed against the listing's own page.

Employees

Regulatory filing · 31 Dec 2025

Meta Platforms, Inc. Form 10-K (Item 1, Human Capital), SEC, filed 2026-01-29, for the period ended 2025-12-31. Filing states: "We had a global workforce of 78,865 employees as of December 31, 2025." CIK 1326801.

Founded

Wikipedia · 27 Aug 2026

Wikipedia infobox "founded" field, read 2026-08-27.

Revenue (TTM)

Regulatory filing · 31 Dec 2025

Meta Platforms, Inc. Form 10-K, SEC, filed 2026-01-29, for fiscal year ended 2025-12-31. us-gaap:RevenueFromContractWithCustomerExcludingAssessedTax per XBRL, audited. This is the trailing twelve months AS OF the fiscal year end, not as of today. CIK 1326801.

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