Meta Business Agent
AI agent businesses deploy across WhatsApp, Messenger and Instagram to answer customer questions, recommend products, book appointments and qualify leads.
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Free to start; Meta states businesses will move to paid subscription tiers with rates not yet published. UNVERIFIED FIRST-PARTY: this record rests on an automated fetch plus reporting and was not confirmed in a real browser this pass.
What it does
- Customer support
- Sales outreach
- Agent orchestration
Sources
- Pricing
- Sold within
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Official documentation · 30 Sep 2026
pagetext, 2026-09-30. Meta One FAQ: "The WhatsApp Business app stays free. ... Meta Business Agent is free to use each month up to an included allowance, with more responses available through Meta One plans." The product page (whatsappbusiness.com/products/business-app-ai-agent/) says "Set up Meta Business Agent in the WhatsApp Business app." and "Available to eligible businesses in select markets". Included with the free app up to an allowance; more usage is a Meta One subscription (optional add-on for extra volume).
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