Meta Advantage+
AI-driven ad-campaign automation suite in Meta Ads Manager that automates targeting, creative testing and budget allocation for advertisers.
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No standalone licence fee: Advantage+ is an automation layer over standard Meta Ads billing and advertisers pay normal ad spend rather than a separate charge for the AI layer.
What it does
- Marketing content
- Workflow automation
Sources
- Pricing
- Sold within
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In-app browser, 2026-09-30 (curl got HTTP 400). Help Center 'Meta Advantage+ features': "Select individual Advantage+ automation features to address specific campaign needs in Ads Manager." The Advantage+ shopping page's setup steps begin "Go to Ads Manager. Click Create. Select Sales as the campaign objective." then "Select Advantage+ shopping campaign." No page read states a separate fee or a separate sign-up for Advantage+; the suite page's only CTA, "Create a campaign", links into Ads Manager. Meta does not literally say 'included at no extra cost'.
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