Cresta vs Toloka

Cresta — Application · Private · $1.6B valuation · 4 of 4 figures sourced  |  Toloka — Infrastructure · Private · 1 of 1 figure sourced

Relationship

Assembled from the recorded fields for this pair, not hand-checked. The comparison below is read from each company’s own profile.

Aligned comparison

FieldCrestaToloka
Size$1.6B valuationnot disclosed
Employees508—
Founded20172014 3 yrs earlier
StatusPrivatePrivate match
CategoryApplicationInfrastructure
Stack layerAI agent, ApplicationAI agent, Data service, Platform
HeadquartersPalo Alto, USAAmsterdam, Netherlands

Capability overlap

Shared · 4

Agent orchestrationData analysisEvaluation and observabilityWorkflow automation

Not verified for Toloka · 5

Customer supportEducation and tutoringKnowledge retrievalSummarizationVoice agent

Recorded for Cresta. Toloka’s product records say nothing either way — a missing record is not a missing capability.

Not verified for Cresta · 7

Code generationData labellingGuardrails and safetyMarketing contentModel trainingText generationTranslation

Recorded for Toloka. Cresta’s product records say nothing either way — a missing record is not a missing capability.

Products, side by side

Algorithmic pairing — assembled from recorded fields, not hand-checked

Cresta

AI agent

Cresta AI AgentAI agent

Cresta's autonomous contact-centre agent, handling customer conversations end to end rather than coaching a human through them.

Toloka

AI agent

TendemAI agent

A hybrid AI-plus-human agent that takes a delegated task - research, data analysis, copywriting, design or development - has AI do the first pass, then routes it to one of 10,000+ vetted experts for verification and multi-layer QA, returning results in 2-24 hours.

No counterpart

Cresta sells these in a stack layer with no product recorded for Toloka yet — nothing on the other side to compare them against.

Application

AI AnalystApplication

Conversational research tool: poses natural-language questions over customer interaction data and returns evidence-grounded charts, comparisons and written answers.

AI ReceptionistApplication

Automated 24/7 phone-answering system for small businesses that captures leads, books/reschedules appointments, answers questions and routes calls.

Agent Operations CenterApplication

A supervision surface for a contact centre running both people and AI agents, giving real-time oversight and guidance across the two.

Automation DiscoveryApplication

Identifies which customer conversations are automation candidates, assigns a readiness score by volume/complexity/resolution rate, and exports discovered flows into Cresta's AI Agent Builder.

Cresta Agent AssistApplication

Real-time AI that listens to live contact-center conversations and surfaces behavioral coaching, source-backed answers and after-call summaries directly inside an agent's existing tools.

Cresta Conversation IntelligenceApplication

Analyzes 100% of customer conversations across human and AI agents to surface behavioral drivers of CSAT, handle time and revenue, combining Cresta Insights, Quality Management and Coach.

Cresta OperaApplication

The no-code AI workflow engine that powers every Cresta product ('Opera GenAI Intents, Opera Workflows, Opera Analyzer'), letting contact-center teams configure and continuously optimize AI without writing code.

Knowledge AgentApplication

Continuously listens during customer interactions and surfaces precise answers in real time, grounded in conversation and on-screen context (account status, order history), guiding agents through complex workflows.

Synthetic CustomersApplication

Analyzes conversation data to generate realistic customer personas, ranked by traffic volume and traced to source conversations, for AI-agent testing, human-agent training and voice-of-customer simulation.

Training SimulatorApplication

Lets contact-center agents practice against AI-simulated customers built from real conversations, for onboarding, continuous skill development and targeted coaching.

Toloka sells these in a stack layer with no product recorded for Cresta yet — nothing on the other side to compare them against.

Platform

Toloka ArenaPlatform

An independent evaluation platform that ranks frontier LLMs on agentic tool-use tasks using private, non-contaminated benchmarks across industry domains, scored on a pass^5 reliability metric, with the underlying RL Gyms and evaluation datasets available to license.

Toloka TrainPlatform

A self-serve service that lowers per-request inference cost through two tools - fine-tuning LoRA adapters on frozen Qwen3 base models to replace a frontier API on a narrow task, and prompt gisting that compresses long instruction prefixes into learned tokens.

Data service

Off-the-shelf DatasetsData service

Toloka's catalogue of ready-made training datasets sold outright — three named at the time of writing (Tau-bench Dataset Extension, University-level Math Reasoning, Multimodal Conversations) — as distinct from the custom data work its Platform sells.

Toloka Physical AIData service

Human-in-the-loop data programs -- demonstrations, annotation and evaluation -- for training robotics and physical AI systems.

Toloka PlatformData service

A self-serve platform where an AI agent turns a described data goal into a full human-annotation pipeline - RLHF and preference data, data collection, instruction tuning, model evaluation, synthetic-data validation and content-moderation QA - with LLM-based quality checks on the output.