Composer
Agent that plans and optimises marketing campaigns against a brand's own customer profiles, sitting alongside Klaviyo's email, SMS and WhatsApp channels rather than running as a separate tool.
Metered in Composer credits: new customers get 10,000 complimentary credits for up to 90 days, and access ends when the credits or the 90 days run out. Different actions consume different amounts and Klaviyo publishes no per-credit rate.
What it does
- Marketing content
- Workflow automation
Sources
- Pricing
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Klaviyo's own pricing page, read 2026-09-02: "Up to 250 active profiles", "500 email sends/month", "$5 of mobile messages/month". The AI Agents row lists Composer and Customer Agent with a promotional "30% OFF" and a "Talk to sales" path, and publishes no standalone dollar rate for the Marketing Agent itself.
- Sold within
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Official documentation · 30 Sep 2026
Klaviyo states "As a Klaviyo customer, you automatically get a free Composer plan with some capacity to start." More capacity is a separate paid plan: "Our Paid Composer Plan ($20) offers 4X capacity compared to our Free Plan."
Also from Klaviyo
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Klaviyo Customer Agent AI agent
Service agent that answers inbound customer questions using the same profile and order history Klaviyo already holds for marketing, shipped with the Customer Hub and Helpdesk tools for consumer brands.
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Klaviyo Image Remix Application
An in-app AI photo editor inside the Klaviyo email editor that edits or generates campaign images from a text prompt using Google Gemini.
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