Alphabet (Google)

GOOG
Foundation Models

Parent of Google DeepMind, Google AI, Gemini models, and Search — Google has called itself an AI-first company since 2016.

Subsidiary: Google DeepMind

Company disclosure · 17 Sep 2026
Total funding—
Market cap$4.2T
Employees190,820
Founded1998
HeadquartersMountain View, USA
StatusPublic
google.com

Products

Selected offerings — the AI products recorded here, not the vendor's full catalogue.

Inside BigQuery

Inside Gemini Enterprise Agent Platform

Inside Gemini Enterprise for Customer Experience

Inside Google AI plans

Inside Google Search

Inside Google Workspace

Closest alternatives 24

xAIAcquired ($230B deal)Both consumer assistants in one measured market; Gemini holds 27.7% to Grok's sub-5% — the rising number two against a tail challenger.11 of 30 capabilitiesShared product typeSourced competitorUse an everyday AI assistantCompareMistral AIPrivate · $13.8BBoth sell enterprise LLM access in Menlo's measured market; Google's 21% of spend against Mistral's slice of the 12% tail — a hyperscaler platform against a standalone model API.11 of 30 capabilitiesShared product typeSmaller scaleSourced competitorBuild on a hosted model APICompareAnthropicPrivate · $965BOne measured enterprise-LLM market: Anthropic's usage share reached 40% at end-2025 while Google's held near 21% — and Vertex is Google's cloud-platform route to that market, against Anthropic's direct API.13 of 30 capabilitiesShared product typeSmaller scaleSourced competitorUse an everyday AI assistantBuild on a hosted model APICompareOpenAIPrivate · $852BThe two largest consumer AI assistants in the measured market: ChatGPT held 46.4% at May 2026 against Gemini's 27.7% — the share whose rise ended ChatGPT's former majority.15 of 30 capabilitiesShared product typeSmaller scaleSourced competitorUse an everyday AI assistantBuild on a hosted model APICompareMeta PlatformsPublic · $1.5TBoth consumer assistants in one measured market; Gemini holds 27.7% while Meta AI sits under 5% — number two against the measured tail.10 of 30 capabilitiesShared product typeSame scale bandSourced competitorUse an everyday AI assistantCompareDeepSeekPrivate · $50BBoth consumer assistants in one measured market; Gemini holds 27.7% while DeepSeek sits under 5% — number two against the measured tail.6 of 30 capabilitiesShared product typeSmaller scaleSourced competitorUse an everyday AI assistantCompareStepFunPrivate · $10BThe same Step1X-Edit README names Gemini 2 Flash as the other closed-source model it targets parity with. Gemini 2 Flash is accessed via Alphabet's Gemini API, and stepfun-open-platform and alphabet-gemini-api both carry generate-visual-media.12 of 30 capabilitiesShared product typeSmaller scaleSourced competitorCreate images and videoCompareThinking Machines LabPrivate · $12BSacra's competitive analysis lists Google Vertex AI as an enterprise alternative to Tinker's hosted training/serving API; both products carry serve-a-model.2 of 30 capabilitiesShared product typeSmaller scaleSourced competitorServe a model in productionCompareIBMPublic · $216.6BIBM FY2024 10-K, Software segment (includes watsonx/Watson Assistant).17 of 30 capabilitiesShared product typeSmaller scaleNamed in filingDraft and edit written contentServe a model in productionCompareMicrosoftPublic · $3.7TBoth are the cloud giant's full model-training/serving/agent platform, named together as Leaders in the same Magic Quadrant.20 of 30 capabilitiesShared product typeSame scale bandSourced competitorCode with an AI assistantServe a model in productionCompareByteDancePrivateSame Dreamina page naming Google's Veo.12 of 30 capabilitiesShared product typeSourced competitorCreate images and videoCompareOraclePublic · $454.4B15 of 30 capabilitiesShared product typeSmaller scaleNamed in filingBuild on a hosted model APICompareIntelPublic · $463.7BSame DCAI paragraph, TPUs.8 of 30 capabilitiesShared product typeSmaller scaleNamed in filingBuy data-centre AI computeCompareCoherePrivate · $7BBoth sell enterprise LLM access in Menlo's measured market; Google's 21% of spend against Cohere's slice of the 12% tail — a hyperscaler platform against a standalone model API.6 of 30 capabilitiesShared product typeSmaller scaleSourced competitorBuild on a hosted model APICompareAtlassianPublic · $48.2BSame 10-K sentence names Alphabet as the other large-vendor rival.11 of 30 capabilitiesShared product typeSmaller scaleNamed in filingAutomate a repetitive processCompareLuma LabsPrivate · $3.9BSacra names Google's Veo 3 as a physics-fidelity rival; alphabet-flow's own record states it is 'built on Veo (video)', sharing the generate-visual-media need.2 of 30 capabilitiesShared product typeSmaller scaleSourced competitorCreate images and videoCompareSynthesiaPrivate · $4BSynthesia's own /alternatives page lists Google Vids as an alternative. Both synthesia and alphabet-vids carry generate-visual-media.3 of 30 capabilitiesShared product typeSmaller scaleSourced competitorCreate images and videoCompareLightricksPrivate · $335M raisedLTX-2 is directly benchmarked against Google's Veo 3; Google Flow is the Veo-based application-layer product.3 of 30 capabilitiesShared product typeSourced competitorCreate images and videoCompareRunwayPrivate · $5.3BTechCrunch names Google (Alphabet) as Runway's biggest rival and names Veo specifically as competing with Runway's video-generation product; both Runway and Google Flow carry generate-visual-media.6 of 30 capabilitiesShared product typeSmaller scaleSourced competitorCreate images and videoComparePerplexityPrivate · $20.4BBoth consumer assistants in one measured market; Gemini holds 27.7% while Perplexity sits under 5% — number two against a challenger in the tail.4 of 30 capabilitiesShared product typeSmaller scaleSourced competitorUse an everyday AI assistantCompareDeepLPrivate · $2BDeepL's own quality page.5 of 30 capabilitiesShared product typeSmaller scaleSourced competitorDraft and edit written contentCompareBoxPublic · $4.8BBox FY2025 Form 10-K, Competition section.6 of 30 capabilitiesShared product typeSmaller scaleNamed in filingSearch our internal documentsCompareDropboxPublic · $7.8BBoth markets.5 of 30 capabilitiesShared product typeSmaller scaleNamed in filingSearch our internal documentsCompareUniphorePrivate · $2.5BUniphore's own comparison page names Google's Gemini Enterprise Agent Platform (formerly Vertex AI) directly as the compared product. Both carry build-ai-agents.9 of 30 capabilitiesShared product typeSmaller scaleSourced competitorBuild and run AI agentsCompare

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Krisp's scale not recorded.5 of 30 capabilitiesShared product typeCompareCrestaPrivate · $1.6BGemini Enterprise for Customer Experience and Cresta AI Agent do comparable work on customer support and voice agent; both also serve buyers who need to handle customer support conversations; smaller scale (private).8 of 30 capabilitiesShared product typeSmaller scaleCompareUiPathPublic · $7.2BGoogle Cloud Natural Language API and UiPath Communications Mining do comparable work on document extraction; both also serve buyers who need to extract facts from text; smaller scale (public).7 of 30 capabilitiesShared product typeSmaller scaleCompareRecraftPrivate · $42M raisedMixboard and Recraft do comparable work on image generation; both also serve buyers who need to create images and video; similar scale (private).1 of 30 capabilitiesShared product typeComparePegasystemsPublic · $6.1BGoogle Antigravity and Pega Blueprint do comparable work on code generation; both also serve buyers who need to code with an AI assistant; smaller scale (public).6 of 30 capabilitiesShared product typeSmaller scaleCompareTwilioPublic · $36.5BGemini Enterprise for Customer Experience and Twilio Agent Copilot do comparable work on customer support; both also serve buyers who need to handle customer support conversations; smaller scale (public).9 of 30 capabilitiesShared product typeSmaller scaleCompare4ParadigmPublic · $2BGemini Enterprise Agent Platform (formerly Vertex AI) and 4Paradigm Sage AIOS do comparable work on model training; both also serve buyers who need to serve a model in production and train or fine-tune a model; smaller scale (public).6 of 30 capabilitiesShared product typeSmaller scaleCompareLovablePrivate · $13.3BGoogle Antigravity and Lovable do comparable work on agentic coding and code generation; both also serve buyers who need to code with an AI assistant; smaller scale (private).3 of 30 capabilitiesShared product typeSmaller scaleCompareGensparkPrivate · $645M raisedGoogle Antigravity and GenTerminal do comparable work on agentic coding; both also serve buyers who need to code with an AI assistant; similar scale (private).9 of 30 capabilitiesShared product typeCompareSierraPrivate · $15.8BGemini Enterprise for Customer Experience and Channels do comparable work on customer support and voice agent; both also serve buyers who need to handle customer support conversations; smaller scale (private).7 of 30 capabilitiesShared product typeSmaller scaleCompare

Closest alternatives are pairs a vendor page itself compares. Similar products are matched from what each product does; nothing in that group is asserted as a rivalry.

Sources

Market cap

Third-party database · 27 Aug 2026

Refreshed against the listing's own page.

Employees

Regulatory filing · 31 Dec 2025

Alphabet Inc. Form 10-K (Item 1, Human Capital), SEC, filed 2026-02-05, for the period ended 2025-12-31. Filing states: "As of December 31, 2025, Alphabet had 190,820 employees." CIK 1652044.

Founded

Wikipedia · 27 Aug 2026

Alphabet Inc. was formed in 2015 as a holding-company restructuring of Google (Google DeepMind, Gemini, AI-first search), founded in 1998. 1998 is kept as the operating business's founding date rather than the 2015 corporate reorganisation date.

Revenue (TTM)

Regulatory filing · 31 Dec 2025

Alphabet Inc. Form 10-K, SEC, filed 2026-02-05, for fiscal year ended 2025-12-31. us-gaap:Revenues per XBRL, audited. This is the trailing twelve months AS OF the fiscal year end, not as of today. CIK 1652044.

Description

Company disclosure · 9 Sep 2026

"AI-first" is real and sourced, but attached to the wrong noun: Pichai's own I/O 2026 keynote says "Ten years since we pivoted the company to be AI-first" — the COMPANY, not Search specifically. Nothing on Google's own site brands Search itself "AI-first."

Open Alphabet (Google) in the directory

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