Z

Zapier

Business-process automation across 9,000-odd applications, now an agent surface as much as an integration one: Copilot builds and debugs workflows from a prompt, Zapier Agents and Chatbots act on their own, and Zapier MCP lets an outside model execute those same actions by name.

StageLate-stage

Founded2011

HeadquartersSan Francisco, USA

StatusPrivate

Products

Selected offerings — the AI products recorded here, not the vendor's full catalogue.

• Zapier Chatbots Application Sold on its own

  Zapier Chatbots is a no-code builder for custom-branded AI chatbots that can be embedded in a website to handle customer interactions. Zapier positions it as a way to scale support and generate leads, with the chatbot able to trigger Zapier workflows off the conversation.

• Zapier SDK Developer tool

  Zapier SDK gives coding agents and developers authenticated, governed programmatic access to Zapier's app catalogue from code, on behalf of their users. Zapier handles OAuth flows, token management and retries; the SDK ships with a CLI for exploring apps and running actions from the terminal.

• Zap workflows Platform Sold on its own

  The workflow layer Zapier's AI products run on: multi-step Zaps that connect over 9,000 apps and can call AI steps, agents and MCP tools inside a run, built without a developer.

Inside Zapier

• Zapier Agents Agent platform Included with the parent

  AI agents that act across the applications Zapier already connects, built and debugged from a prompt with Zapier Copilot.

• Zapier MCP API service Included with the parent

  Zapier MCP is Zapier's implementation of the Model Context Protocol, giving AI clients such as Claude, ChatGPT and Cursor the ability to take real actions in the user's connected apps. Zapier states it exposes 9,000+ apps and 40,000+ actions while handling app connections, credentials and rate limits on the caller's behalf.

• Zapier Canvas Application Included with the parent

  Zapier Canvas is an AI-powered diagramming tool for mapping business processes and turning the diagram into working automation. Zapier says it uses AI to generate workflows, suggest next steps, and surface insights that help optimise automations and prevent breakages.

• AI Guardrails by Zapier Developer tool Included with the parent

  AI Guardrails by Zapier adds inline AI safety and compliance checks to Zapier workflows. Added as a step to any Zap, Agent or Zapier MCP workflow, it scans content for personally identifiable information, toxic language, prompt injection attempts and negative sentiment, then routes, blocks or escalates based on what it finds.

• AI by Zapier Developer tool Included with the parent

  AI by Zapier is Zapier's built-in tool for adding AI steps to a workflow, powered by the user's choice of model from OpenAI, Anthropic and Google. Users write text prompts to perform tasks such as extracting lead data from unstructured text or answering routing questions inside a Zap.

• Zapier Copilot Application Included with the parent Beta

  An assistant that works across every Zapier product: asked in plain language to add a field to a table or a step to a Zap, it walks the user through the change or makes it for them.

Closest alternatives 3

MMakeUndisclosed3 of 10 capabilitiesShared product typeSourced competitorAutomate a repetitive processCompareNn8nUndisclosedN8n's own comparison page names Zapier as the alternative and discusses Zapier's AI agents, the scope this edge is claimed for; both sell AI-agent-building on top of a workflow-automation core.2 of 10 capabilitiesShared product typeSourced competitorBuild and run AI agentsAutomate a repetitive processCompareLLindyUndisclosedZapier's own comparison page sets Zapier against Lindy for automating work with AI agents.1 of 10 capabilitiesDifferent layerSourced competitorAutomate a repetitive processCompare

Similar products 147

How this list is ranked ↗

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Closest alternatives are pairs a vendor page itself compares. Similar products are matched from what each product does; nothing in that group is asserted as a rivalry.

Sources

Total funding

Not found · 4 Sep 2026

No funding total published; Zapier is known for having raised little, and an absent figure is not evidence of a small one.

Stage, from valuation

Company disclosure · 20 Oct 2026

Zapier's press page: "Zapier raised $1.3 million in 2012. Without any further funding, we were valued at $5 billion in 2021." The mark is dated 2021 -- a secondary-sale mark, not a current round.

Founded

Wikipedia · 4 Sep 2026

Infobox: founded 2011 as a project, company launched 2012; industry SaaS.

Revenue

Checked — none published

Private; no revenue published.

Description

Company disclosure · 20 Oct 2026

Homepage meta: "Build and scale AI workflows and agents across 9,000+ apps with Zapier"; the product menu lists Zapier Copilot, Agents, Chatbots and Zapier MCP; zapier.com/mcp: "Zapier MCP gives developers access to 30,000+ actions across 9,000+ apps via the MCP standard."

Open Zapier in the directory

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