Cisco vs Cresta

Cisco — Hardware · Public · $433.3B mkt cap · 4 of 4 figures sourced  |  Cresta — Application · Private · $1.6B valuation · 4 of 4 figures sourced

Relationship

Webex AI Agent and Cresta AI Agent do comparable work on customer support and voice agent; both also serve buyers who need to handle customer support conversations; smaller scale (private).

Assembled from the recorded fields for this pair, not hand-checked. The comparison below is read from each company’s own profile.

7 of 17 capabilitiesShared product typeSmaller scale

7 of 17 capabilities — Shares agent orchestration, customer support, data analysis and 4 more.

Ludbee capability tags · from the product records

Shared product type — Both ship AI agent and application.

Ludbee product records

Smaller scale — Cresta: $1.6B valuation, against Cisco's $433.3B market cap.

Ludbee scale figures · valuation, market cap or revenue estimate

Aligned comparison

FieldCiscoCresta
Size$433.3B mkt cap$1.6B valuation different basis
Employees86,200508 Cresta has 170× fewer
Founded19842017 33 yrs later
StatusPublicPrivate
CategoryHardwareApplication
Stack layerAI agent, Application, HardwareAI agent, Application
HeadquartersSan Jose, USAPalo Alto, USA

Capability overlap

Shared · 7

Agent orchestrationCustomer supportData analysisEvaluation and observabilitySummarizationVoice agentWorkflow automation

Not verified for Cresta · 10

Accelerator siliconAI compute hardwareData securityGuardrails and safetyInterconnectModel inferenceModel trainingServer systemsSpeech to textThreat detection and response

Recorded for Cisco. Cresta’s product records say nothing either way — a missing record is not a missing capability.

Not verified for Cisco · 2

Education and tutoringKnowledge retrieval

Recorded for Cresta. Cisco’s product records say nothing either way — a missing record is not a missing capability.

Products, side by side

Algorithmic pairing — assembled from recorded fields, not hand-checked

Cisco

Application

AI Assistant for Webex Contact CenterApplication

AI assistant for contact-centre agents and supervisors that produces call and transfer summaries, live transcription, suggested chat replies, topic analytics, automatic CSAT scoring and agent burnout signals.

Cisco AI CanvasApplication

AgenticOps workspace where teams and AI agents collaborate to investigate, correlate and resolve issues across domains: natural-language querying, multi-step agent workflows, shared real-time visibility, and native Cisco plus third-party tool integration via Cloud Control Studio.

Cisco AI DefenseApplication

End-to-end AI security product that discovers an organisation's AI assets, red-teams models and applications for vulnerabilities, and enforces runtime guardrails against prompt injection and data leakage.

Cisco IQApplication

Agentic support intelligence delivered inside Cisco Support and Professional Services — 'the delivery vehicle for everything Cisco Support and Professional Services knows about your environment, made continuously available before you ask for it' — generally available as SaaS since April 2026 and included with existing support contracts.

Webex AI Workforce Engagement ManagementApplication

AI-native workforce engagement suite for contact centres that forecasts demand and optimises shifts, uses NLP and LLMs to evaluate 100 percent of human and AI agent interactions (AI Quality Management), and runs performance coaching and AI-led onboarding simulations.

AI agent

Webex AI AgentAI agent

Autonomous customer-service AI agent that handles inquiries conversationally across voice, SMS, email, chat and messaging apps and escalates to a human agent with context when it cannot resolve.

Cresta

Application

AI AnalystApplication

Conversational research tool: poses natural-language questions over customer interaction data and returns evidence-grounded charts, comparisons and written answers.

AI ReceptionistApplication

Automated 24/7 phone-answering system for small businesses that captures leads, books/reschedules appointments, answers questions and routes calls.

Agent Operations CenterApplication

A supervision surface for a contact centre running both people and AI agents, giving real-time oversight and guidance across the two.

Automation DiscoveryApplication

Identifies which customer conversations are automation candidates, assigns a readiness score by volume/complexity/resolution rate, and exports discovered flows into Cresta's AI Agent Builder.

Cresta Agent AssistApplication

Real-time AI that listens to live contact-center conversations and surfaces behavioral coaching, source-backed answers and after-call summaries directly inside an agent's existing tools.

Cresta Conversation IntelligenceApplication

Analyzes 100% of customer conversations across human and AI agents to surface behavioral drivers of CSAT, handle time and revenue, combining Cresta Insights, Quality Management and Coach.

Cresta OperaApplication

The no-code AI workflow engine that powers every Cresta product ('Opera GenAI Intents, Opera Workflows, Opera Analyzer'), letting contact-center teams configure and continuously optimize AI without writing code.

Knowledge AgentApplication

Continuously listens during customer interactions and surfaces precise answers in real time, grounded in conversation and on-screen context (account status, order history), guiding agents through complex workflows.

Synthetic CustomersApplication

Analyzes conversation data to generate realistic customer personas, ranked by traffic volume and traced to source conversations, for AI-agent testing, human-agent training and voice-of-customer simulation.

Training SimulatorApplication

Lets contact-center agents practice against AI-simulated customers built from real conversations, for onboarding, continuous skill development and targeted coaching.

AI agent

Cresta AI AgentAI agent

Cresta's autonomous contact-centre agent, handling customer conversations end to end rather than coaching a human through them.

No counterpart

Cisco sells these in a stack layer with no product recorded for Cresta yet — nothing on the other side to compare them against.

Hardware

Cisco AI PODsHardware

Pre-validated modular AI infrastructure bundles that combine Cisco UCS servers, NVIDIA GPUs, Nexus 9000 400G/800G switching and management software into single orderable stacks for AI inferencing, training and fine-tuning.

Cisco AI PODs for CollaborationHardware

Turnkey on-premises AI appliance that runs real-time speech transcription for Cisco collaboration deployments locally, for customers with data-sovereignty requirements that rule out cloud AI services.

Cisco Nexus Hyperfabric AIHardware

Cloud-managed full-stack AI cluster sold as hardware plus software plus service, packaging Cisco 6000 and N9300 series switches on an 800GbE back-end fabric, UCS servers with NVIDIA H200 GPUs and BlueField DPUs, optional VAST storage and NVIDIA AI Enterprise under the Hyperfabric cloud controller.

Cisco Silicon OneHardware

Unified programmable networking-silicon architecture for AI, hyperscale, data-centre, service-provider and enterprise routing/switching, spanning five series (G/P/E/K/A) of chip families.