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Agent Builder

Agent platform

by HubSpot

A no-code canvas for building custom AI agents from prompts, CRM data and company knowledge, with per-action approval controls before an agent runs autonomously.

Find alternatives to Agent Builder

Included in Professional and Enterprise editions; custom agents consume HubSpot Credits from the tier's included allowance, with additional credits at $9.00 per 1,000 annually. No separate Agent Builder price.

What it does

• Agent orchestration
• Workflow automation

How it compares

• monday CRM

  Our competitors include the following: companies that primarily offer project and work management solutions... This includes companies such as Asana, Inc., Smartsheet Inc., Notion Labs, Inc., Atlassian Corporation PLC (Trello), ClickUp, and Freshworks Inc. companies that primarily offer customer relationship management solutions. This includes companies such as HubSpot, Pipedrive, Zoho Corp., and SugarCRM companies that primarily offer enterprise service management tools. This includes companies such as Freshworks Inc. (Freshservice), and Atlassian Corporation PLC (Jira Service Management). companies that primarily offer software development tools. This includes companies such as Atlassian Corporation PLC (Jira).

  Regulatory filing · 18 Sep 2026

Sources

Pricing

Official documentation · 3 Sep 2026

Product page states Professional/Enterprise inclusion and credit consumption; credit rates from https://www.hubspot.com/pricing/marketing/enterprise.

Sold within

Official documentation · 3 Sep 2026

Agent Hub page presents Agent Builder as the build surface within Agent Hub; launched together 2026-07-23.

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