H

HubSpot

HUBS

Application

CRM and marketing-software platform whose Breeze AI agents draft content, qualify leads and automate outreach across sales, marketing and service.

Total funding—

Market cap$13B

Employees8,882

Founded2006

HeadquartersCambridge, USA

StatusPublic

Products

Selected offerings — the AI products recorded here, not the vendor's full catalogue.

• Agent Hub Agent platform Sold on its own

  HubSpot's hub for running, building and managing AI agents across marketing, sales and service on top of Smart CRM data.

• HubSpot AEO Application Sold on its own

  Answer engine optimization software that tracks how a brand appears in ChatGPT, Gemini and Perplexity answers and recommends changes to improve that visibility.

• AI Content Writer Application Sold on its own

  An AI writing assistant embedded in Content Hub that drafts marketing copy, landing pages and website content from a prompt.

• AI Blog Writer Application Sold on its own

  An AI assistant in Content Hub that generates full blog post drafts, outlines and titles from a topic or prompt.

• AI Website Generator Application

  An AI tool in Content Hub that generates a complete website — pages, layout and copy — from a short prompt describing the business.

• AI Email Writer Application Sold on its own

  An AI assistant in Marketing Hub that drafts marketing and sales emails — subject lines, body copy and variants — from a short prompt.

• AI Summarization Application

  A cross-Hub AI feature (Marketing, Sales and Service) that condenses long records, threads and conversations into short summaries.

• AI Social Media Post Generator Application

  An AI assistant in Marketing Hub that generates individual social media post copy and ideas from a prompt — distinct from Social Media Agent, which autonomously plans and schedules a month of posts.

Inside Agent Hub

• Customer Agent AI agent Included with the parent

  An AI support agent that answers customer questions and resolves tickets across channels with cited answers, escalating to a human when needed.

• Prospecting Agent AI agent Included with the parent

  An AI sales agent that monitors accounts for buying signals, sources and enriches contacts, and drafts personalized outreach in each rep's voice.

• Data Agent AI agent Included with the parent

  An AI agent that researches CRM records, calls, emails, documents and web sources to answer custom business questions and populate smart properties at scale.

• Agent Builder Agent platform Included with the parent

  A no-code canvas for building custom AI agents from prompts, CRM data and company knowledge, with per-action approval controls before an agent runs autonomously.

Inside Content Hub Professional

• Content Remix Application Included with the parent

  An AI tool in Content Hub that repurposes one piece of long-form content into multiple derivative formats (social posts, blog snippets, emails).

Inside HubSpot

• Breeze Assistant Application Included with the parent

  Conversational AI assistant embedded across HubSpot that answers from a company's CRM data, HubSpot Academy and knowledge base, drafts content and summarises meetings.

• Content Agent AI agent

  AI agent that uses CRM and business context to draft and scale content marketing -- landing pages, blog posts, meta descriptions and internal links -- with pre-publish automation tasks.

Inside HubSpot Customer Platform

• Smart CRM Platform Included with the parent

  The shared customer database under every HubSpot Hub, with a free edition; its AI enriches contact and company records from emails, calls and the web, detects and merges duplicate records, flags data issues, and answers questions about a customer through a Data Agent that searches the CRM, calls, documents and the web.

Inside Marketing Hub Pro

• Social Media Agent Application Included with the parent

  AI agent that analyzes past social performance, business details and industry best practices to generate and schedule a month of social post suggestions across Facebook, LinkedIn, X and Instagram, with human review before publishing.

Inside Sales Hub Professional

• Smart Deal Progression Application Included with the parent

  Analyzes meeting transcripts and deal history to suggest post-meeting CRM updates, draft follow-up emails and surface next-step tasks for sales reps to review and apply in one click.

• AI Guided Selling Application Included with the parent

  A workspace that surfaces leads, deals and target accounts, with suggested tasks drawn from real-time buying signals, AI-generated deal insight summaries, meeting-preparation materials, and an integrated prospecting agent, to help reps prioritise high-value opportunities and execute the next best action.

Inside Service Hub Professional

• Knowledge Base Agent AI agent Included with the parent

  Also branded "Breeze Knowledge Base Agent" on its own page: an AI agent that turns support conversations into searchable self-service knowledge-base articles automatically.

Closest alternatives 2

SSalesforcePublic · $196.1BHubSpot's own comparison page. Used as fallback -- HubSpot's FY2025 10-K (filed 2026-02-11, accession 0001193125-26-046646) Competition section is entirely generic, grep for 'Salesforce'/'Adobe'/'Microsoft'/'Zoho' returned zero hits. Genuine negative on the top-tier source, confirmed by full-text fetch, not skipped.8 of 11 capabilitiesShared product typeLarger scaleSourced competitorAutomate a repetitive processBuild and run AI agentsHandle customer support conversationsCompareMmonday.comPublic · $3.9B5 of 11 capabilitiesShared product typeSmaller scaleNamed in filingAutomate a repetitive processCompare

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How this list is ranked ↗

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Closest alternatives are pairs a vendor page itself compares. Similar products are matched from what each product does; nothing in that group is asserted as a rivalry.

Sources

Market cap

Third-party database · 28 Aug 2026

Market capitalisation read from stockanalysis.com's overview page.

Employees

Third-party database · 28 Aug 2026

Employee count read from stockanalysis.com's overview page.

Founded

Wikipedia · 29 Aug 2026

Founded 2006 by Brian Halligan and Dharmesh Shah.

Revenue (TTM)

Third-party database · 28 Aug 2026

Trailing-twelve-month revenue read from stockanalysis.com's overview page.

Open HubSpot in the directory

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