H

Smart CRM

Platform

by HubSpot

The shared customer database under every HubSpot Hub, with a free edition; its AI enriches contact and company records from emails, calls and the web, detects and merges duplicate records, flags data issues, and answers questions about a customer through a Data Agent that searches the CRM, calls, documents and the web.

Find alternatives to Smart CRM

Smart CRM page, 2026-09-05: Free '$0/month', 'No credit card required'; Starter 'Starts at $10 $20/month per seat*' (a struck-through $20 list price with $10 promotional); Professional 'Starts at $50/month per seat'; Enterprise 'Starts at $75/month per seat'. The free CRM page says the free tier covers up to two users and 1,000 contacts and quotes Starter at '$15/month per seat'; the /pricing/crm page shows Starter Customer Platform 'Starts at $7/mo/seat' against a struck '$20/mo/seat'. Three pages, three Starter figures — the $20 list price is the only one all three agree on. starting_price omitted for that reason; the free floor is not in doubt.

What it does

• Data analysis
• Sales outreach

Sources

Pricing

Pricing page · 5 Sep 2026

Fetched 2026-09-05, price lines verbatim: '$0/month'; 'Starts at $10 $20/month per seat*'; 'Starts at $50/month per seat'; 'Starts at $75/month per seat'; 'No credit card required'. Cross-checked against https://www.hubspot.com/pricing/crm ('$0/mo', 'Free for up to 2 users. No credit card required.', Starter Customer Platform 'Starts at $7/mo/seat' with '$20/mo/seat' struck through) and https://www.hubspot.com/products/crm (Starter 'Starts at $15/month per seat', Professional '$50', Enterprise '$75').

Description

Official documentation · 5 Sep 2026

Fetched 2026-09-05. Title 'AI CRM Software | HubSpot Smart CRM'; H1 'Smart CRM™ AI-Powered CRM Software'; 'One intelligent CRM that unifies your data and tools, automates the busywork, and gives every team the context they need to take the right next action.' Data Enrichment: 'Automatically enrich contact and company records with information from emails, calls, the web, and HubSpot's database, so your team does less manual research.' Data Agent: 'Ask any question about a customer, contact, or prospect — AI searches your CRM, calls, emails, documents, and the web to find the answer.' AI Insights (Beta): 'Get important information on CRM records, flag data issues, and highlight what matters most about your customers and deals.' Duplicate Detection: 'Use AI to automatically identify and merge duplicate records, keeping your database clean and accurate.' The URL is the target of the 'Smart CRM' item in hubspot.com's product navigation; /products/smart-crm, /products/data/smart-crm and /products/crm/smart-crm all 404.

Sold within

Official documentation · 5 Sep 2026

'Each product in the platform has a built-in connection to HubSpot Smart CRM, a foundational database that provides you with clear insight into every contact at each stage in their customer journey.' 'All core seats purchased for other HubSpot products automatically include access to Smart CRM features at the purchased edition (e.g., Starter, Professional, or Enterprise).' The Customer Platform page (H1 'HubSpot Customer Platform', fetched the same day): 'Smart CRM is a shared data layer and a system of record that connects all of HubSpot's products on a single platform.' It is the foundation of the platform rather than a component bought inside it — see notes.uncertain.

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