Agent Hub
HubSpot's hub for running, building and managing AI agents across marketing, sales and service on top of Smart CRM data.
Find alternatives to Agent Hub
Included across Starter, Professional and Enterprise tiers; agent usage metered in HubSpot Credits at $9.00 per 1,000 credits paid annually ($0.010/credit PAYG), with 500/3,000/5,000 credits included at Starter/Professional/Enterprise. No dedicated Agent Hub or credits pricing page exists (/pricing/agent-hub and /pricing/credits both 404). Launched public beta 2026-07-23; the product page, titled 'Run, Build, and Manage Your AI Agents | Agent Hub', carries no beta label as of 2026-09-03 — the only BETA string on it is AEO's.
What it does
- Agent orchestration
- Workflow automation
- Customer support
- Sales outreach
- Marketing content
This page also covers Content Agent — the vendor has no separate page for each product.
How it compares
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Agentforce
Why should I choose HubSpot over Salesforce Agentforce Sales?
Official documentation · 19 Sep 2026 -
Agentforce
Why should I choose HubSpot over Salesforce Agentforce Sales?
Official documentation · 19 Sep 2026 -
Agentforce
Why should I choose HubSpot over Salesforce Agentforce Sales?
Official documentation · 19 Sep 2026
Sources
- Pricing
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Credit pack price, included-credit allowances and per-agent credit rates quoted verbatim from the HubSpot pricing page.
- Sold within
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Official documentation · 15 Sep 2026
Live re-check 2026-09-15: hubspot.com/products states "Agent Hub. Your central home for building and managing AI agents across the platform," a top-level hub with no statement requiring another hub be purchased first.
Also from HubSpot
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Breeze Assistant Application
Conversational AI assistant embedded across HubSpot that answers from a company's CRM data, HubSpot Academy and knowledge base, drafts content and summarises meetings.
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Customer Agent AI agent
An AI support agent that answers customer questions and resolves tickets across channels with cited answers, escalating to a human when needed.
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Prospecting Agent AI agent
An AI sales agent that monitors accounts for buying signals, sources and enriches contacts, and drafts personalized outreach in each rep's voice.
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Data Agent AI agent
An AI agent that researches CRM records, calls, emails, documents and web sources to answer custom business questions and populate smart properties at scale.
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Agent Builder Agent platform
A no-code canvas for building custom AI agents from prompts, CRM data and company knowledge, with per-action approval controls before an agent runs autonomously.
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HubSpot AEO Application
Answer engine optimization software that tracks how a brand appears in ChatGPT, Gemini and Perplexity answers and recommends changes to improve that visibility.
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Smart CRM Platform
The shared customer database under every HubSpot Hub, with a free edition; its AI enriches contact and company records from emails, calls and the web, detects and merges duplicate records, flags data issues, and answers questions about a customer through a Data Agent that searches the CRM, calls, documents and the web.
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Social Media Agent Application
AI agent that analyzes past social performance, business details and industry best practices to generate and schedule a month of social post suggestions across Facebook, LinkedIn, X and Instagram, with human review before publishing.
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Content Agent AI agent
AI agent that uses CRM and business context to draft and scale content marketing -- landing pages, blog posts, meta descriptions and internal links -- with pre-publish automation tasks.
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Smart Deal Progression Application
Analyzes meeting transcripts and deal history to suggest post-meeting CRM updates, draft follow-up emails and surface next-step tasks for sales reps to review and apply in one click.
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AI Guided Selling Application
A workspace that surfaces leads, deals and target accounts, with suggested tasks drawn from real-time buying signals, AI-generated deal insight summaries, meeting-preparation materials, and an integrated prospecting agent, to help reps prioritise high-value opportunities and execute the next best action.
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Knowledge Base Agent AI agent
Also branded "Breeze Knowledge Base Agent" on its own page: an AI agent that turns support conversations into searchable self-service knowledge-base articles automatically.
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AI Content Writer Application
An AI writing assistant embedded in Content Hub that drafts marketing copy, landing pages and website content from a prompt.
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AI Blog Writer Application
An AI assistant in Content Hub that generates full blog post drafts, outlines and titles from a topic or prompt.
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AI Website Generator Application
An AI tool in Content Hub that generates a complete website — pages, layout and copy — from a short prompt describing the business.
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AI Email Writer Application
An AI assistant in Marketing Hub that drafts marketing and sales emails — subject lines, body copy and variants — from a short prompt.
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AI Summarization Application
A cross-Hub AI feature (Marketing, Sales and Service) that condenses long records, threads and conversations into short summaries.
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AI Social Media Post Generator Application
An AI assistant in Marketing Hub that generates individual social media post copy and ideas from a prompt — distinct from Social Media Agent, which autonomously plans and schedules a month of posts.
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Content Remix Application
An AI tool in Content Hub that repurposes one piece of long-form content into multiple derivative formats (social posts, blog snippets, emails).
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