S

Merchant Agent

AI agent

by Salesforce

Back-office agent for B2C Commerce merchandisers that sets sorting rules, boosts or buries products and categorises the catalog from plain-language instructions in Business Manager; on B2B stores it can also create products and manage buyer accounts.

Find alternatives to Merchant Agent

Sources

Pricing

Not found · 9 Oct 2026

No price: with the required licences, use is "unmetered", and the licences are bought through an account executive ("Contact your Account Executive for more information about these licenses."). The launch story: "Pricing and packaging are subject to change."

Description

Official documentation · 9 Oct 2026

"The Merchant Agent for B2C Commerce is an AI-powered assistant in Business Manager that automates merchandising tasks such as sorting rules, boost-and-bury configurations, and categorization for merchant admins." B2B (Commerce Innovations page): "tell it to boost or bury products in search, spin up new products, or manage buyer accounts — done in conversation, not clicks."

What it does

Official documentation · 9 Oct 2026

Left empty: no capability term names catalog or merchandising operations, and workflow automation (connecting applications on a trigger) would misdescribe an agent taking plain-language instruction.

Sold within

Official documentation · 9 Oct 2026

"Review the licenses required to use the Merchant Agent with B2C Commerce. With the required licenses, use of the Merchant Agent is unmetered." The required licences include the "Agentforce Employee Agent Add-on license", so owning B2C Commerce is not enough. Read in a browser.

Name

Official documentation · 9 Oct 2026

Salesforce Help section "Merchant Agent for B2C Commerce"; the 2026-06-24 Agentforce Commerce story names it "Merchant Agent". The Commerce Innovations page calls the B2B version "Merchandising Agent".

URL

Official documentation · 9 Oct 2026

Salesforce's own documentation section dedicated to the agent, with setup, licence and task articles; salesforce.com has no marketing page for it. Read in a browser (the help site renders only with JavaScript).

Deployment

Official documentation · 9 Oct 2026

Runs inside Salesforce's hosted B2C Commerce Business Manager.

Interfaces

Official documentation · 9 Oct 2026

"Access the agent on the right side panel of the Visual Merchandising page in Business Manager."

Intended for

Official documentation · 9 Oct 2026

Merchandising teams on Salesforce B2C and B2B Commerce.

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