Cohere vs ServiceNow

Cohere — Foundation Models · Private · $7B valuation · 5 of 5 figures sourced  |  ServiceNow — Application · Public · $130.1B mkt cap · 4 of 4 figures sourced

Relationship

Assembled from the recorded fields for this pair, not hand-checked. The comparison below is read from each company’s own profile.

Aligned comparison

FieldCohereServiceNow
Size$7B valuation$130.1B mkt cap different basis
Employees50029,187 ServiceNow has 58× more
Founded20192003 16 yrs earlier
StatusPrivatePublic
CategoryFoundation ModelsApplication
Stack layerAPI service, Application, Infrastructure service, Model APIAI agent, Application, Developer tool, Platform
HeadquartersToronto, CanadaSanta Clara, USA

Capability overlap

Shared · 5

Agent orchestrationDocument extractionKnowledge retrievalText generationWorkflow automation

Not verified for ServiceNow · 4

Email assistanceModel hostingModel inferenceVector search

Recorded for Cohere. ServiceNow’s product records say nothing either way — a missing record is not a missing capability.

Not verified for Cohere · 9

Agentic codingCode generationCustomer supportData analysisData securityEvaluation and observabilityGuardrails and safetyVoice agentSearch answers

Recorded for ServiceNow. Cohere’s product records say nothing either way — a missing record is not a missing capability.

Products, side by side

Algorithmic pairing — assembled from recorded fields, not hand-checked

Cohere

Application

CompassApplication

An enterprise search and discovery system over a company's own scattered data, sold as a configured end-to-end product rather than as a raw retrieval API.

NorthApplication

Workplace assistant that runs agents over a company's internal documents and tools, deployable in the customer's own environment.

North AutomationsApplication

Workflow-orchestration layer inside Cohere North that lets employees describe a goal in plain language and turns it into a coordinated, multi-model, multi-step automation with approval checkpoints and usage tracking.

ServiceNow

Application

AI SearchApplication

ServiceNow's generative-AI and semantic search layer, surfacing answers from knowledge articles, FAQs and platform data across portals, mobile apps and Virtual Agent.

ServiceNow Action FabricApplication

Lets any AI agent (Claude, ChatGPT, Gemini or custom) execute governed ServiceNow actions headlessly through MCP and A2A protocols, applying ServiceNow's own workflow guardrails to third-party agent calls.

ServiceNow Document IntelligenceApplication

AI document-processing app that extracts information from PDFs and scanned documents and classifies multi-page documents by user-defined type, with human-in-the-loop feedback for variable documents.

ServiceNow OttoApplication

An AI assistant that unifies Now Assist, Moveworks and AI Experience into one voice, chat and text interface for completing work across ServiceNow-connected systems.

ServiceNow Predictive IntelligenceApplication

Built-in machine-learning layer that classifies and routes incidents/cases, generates smart recommendations, detects major incidents and predicts resolution times across Now Platform workflows.

No counterpart

Cohere sells these in a stack layer with no product recorded for ServiceNow yet — nothing on the other side to compare them against.

API service

ParseAPI service

Document parsing that turns enterprise documents, tables and images into structured data for search and agents to consume.

Infrastructure service

Model VaultInfrastructure service

Fully managed, network-isolated SaaS inference platform for serving Cohere's embedding, reranking and generative models in production, with auto-scaling and no rate limits.

Model API

Cohere PlatformModel API

Hosted API for Cohere's generation, embedding and reranking models, billed per token.

ServiceNow sells these in a stack layer with no product recorded for Cohere yet — nothing on the other side to compare them against.

AI agent

AI AgentsAI agent

Autonomous agents that execute IT, HR and customer service workflows on the Now Platform.

Build AgentAI agent

Creates and updates ServiceNow applications from natural-language prompts (ServiceNow's vibe-coding / app-building agent).

Developer tool

AI Agent StudioDeveloper tool

ServiceNow's tool for building and testing enterprise AI agents on the Now Platform.

Platform

AI Control TowerPlatform

Governance layer that inventories every AI agent, model and MCP server in an estate and monitors what they do.