S

ServiceNow

NOW

Application

Enterprise workflow platform whose AI agents and governance tools automate IT, HR and customer service.

Absorbed Element AI (2020)

Total funding—

Market cap$130.1B

Employees29,187

Founded2003

HeadquartersSanta Clara, USA

StatusPublic

Products

Selected offerings — the AI products recorded here, not the vendor's full catalogue.

• AI Agents AI agent

  Autonomous agents that execute IT, HR and customer service workflows on the Now Platform.

• AI Control Tower Platform

  Governance layer that inventories every AI agent, model and MCP server in an estate and monitors what they do.

• ServiceNow Otto Application

  An AI assistant that unifies Now Assist, Moveworks and AI Experience into one voice, chat and text interface for completing work across ServiceNow-connected systems.

• AI Agent Studio Developer tool

  ServiceNow's tool for building and testing enterprise AI agents on the Now Platform.

• Build Agent AI agent

  Creates and updates ServiceNow applications from natural-language prompts (ServiceNow's vibe-coding / app-building agent).

Inside ServiceNow AI Platform

• AI Search Application Included with the parent

  ServiceNow's generative-AI and semantic search layer, surfacing answers from knowledge articles, FAQs and platform data across portals, mobile apps and Virtual Agent.

• ServiceNow Action Fabric Application Included with the parent

  Lets any AI agent (Claude, ChatGPT, Gemini or custom) execute governed ServiceNow actions headlessly through MCP and A2A protocols, applying ServiceNow's own workflow guardrails to third-party agent calls.

• ServiceNow Predictive Intelligence Application Included with the parent

  Built-in machine-learning layer that classifies and routes incidents/cases, generates smart recommendations, detects major incidents and predicts resolution times across Now Platform workflows.

Inside ServiceNow Now Platform

• ServiceNow Document Intelligence Application Paid add-on to the parent

  AI document-processing app that extracts information from PDFs and scanned documents and classifies multi-page documents by user-defined type, with human-in-the-loop feedback for variable documents.

Closest alternatives 4

FFreshworksPublic · $3.4B8 of 14 capabilitiesShared product typeSmaller scaleNamed in filingAutomate a repetitive processComparePPegasystemsPublic · $6.1B6 of 14 capabilitiesShared product typeSmaller scaleNamed in filingBuild and run AI agentsCompareSSalesforcePublic · $196.1BSalesforce's own comparison page names ServiceNow directly and frames the comparison around building/running autonomous AI agents. Agentforce and ServiceNow AI Agents both carry build-ai-agents, the need the page is actually contrasting.5 of 14 capabilitiesShared product typeSame scale bandSourced competitorBuild and run AI agentsCompareLLaunchpadPrivate2 of 14 capabilitiesShared product typeNamed in filingBuild and run AI agentsCompare

Similar products 146

How this list is ranked ↗

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both also serve buyers who need to code with an AI assistant; similar scale (private).2 of 14 capabilitiesShared product typeCompareZZendeskPrivate · $10.2BServiceNow Document Intelligence and Zendesk Knowledge do comparable work on document extraction; smaller scale (private).9 of 14 capabilitiesShared product typeSmaller scaleCompareCCognitionPrivate · $26BBuild Agent and Devin CLI do comparable work on agentic coding and code generation; both also serve buyers who need to code with an AI assistant; smaller scale (private).2 of 14 capabilitiesShared product typeSmaller scaleCompareCCognigyAcquiredServiceNow Otto and Cognigy Voice Gateway do comparable work on customer support and voice agent; both also serve buyers who need to handle customer support conversations; Cognigy is acquired, with no independent scale.7 of 14 capabilitiesShared product typeCompareCClinePrivate · $32M raisedBuild Agent and Cline do comparable work on agentic coding and code generation; both also serve buyers who need to code with an AI assistant; similar scale (private).2 of 14 capabilitiesShared product typeCompareJJetBrainsPrivateBuild Agent and Junie do comparable work on agentic coding and code generation; both also serve buyers who need to code with an AI assistant; JetBrains's scale not recorded.2 of 14 capabilitiesShared product typeCompareAAtlassianPublic · $48.2BBuild Agent and Rovo Dev do comparable work on agentic coding and code generation; both also serve buyers who need to code with an AI assistant; smaller scale (public).8 of 14 capabilitiesShared product typeSmaller scaleCompareWWorkdayPublic · $49.3BServiceNow Document Intelligence and Workday Contract Intelligence do comparable work on document extraction; smaller scale (public).9 of 14 capabilitiesShared product typeSmaller scaleCompareCCrestaPrivate · $1.6BAI Agents and Cresta AI Agent do comparable work on customer support and voice agent; both also serve buyers who need to handle customer support conversations; smaller scale (private).7 of 14 capabilitiesShared product typeSmaller scaleCompareGGenesysPrivateAI Agents and Genesys Cloud Agentic Virtual Agent do comparable work on customer support; 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smaller scale (private).6 of 14 capabilitiesShared product typeSmaller scaleCompareAAnacondaPrivateBuild Agent and Anaconda Assistant do comparable work on code generation; both also serve buyers who need to code with an AI assistant; Anaconda's scale not recorded.1 of 14 capabilitiesShared product typeCompareUUniphorePrivate · $2.5BOverlaps on agent orchestration, customer support, data analysis and 4 more; smaller scale (private).7 of 14 capabilitiesShared product typeSmaller scaleCompareMPMeta PlatformsPublic · $1.5TBuild Agent and Muse Code do comparable work on agentic coding and code generation; both also serve buyers who need to code with an AI assistant; larger scale (public).7 of 14 capabilitiesShared product typeLarger scaleCompareCAContextual AIPrivate · $100M raisedServiceNow Document Intelligence and Contextual AI Platform do comparable work on document extraction; similar scale (private).4 of 14 capabilitiesShared product typeCompareDDatadogPublic · $84.9BBuild Agent and Bits Code do comparable work on agentic coding and code generation; 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Closest alternatives are pairs a vendor page itself compares. Similar products are matched from what each product does; nothing in that group is asserted as a rivalry.

Sources

Market cap

Third-party database · 27 Aug 2026

Read from the listing's own page on 2026-08-27, the same source and day used for the other 41 listed companies.

Employees

Regulatory filing · 31 Dec 2025

ServiceNow, Inc. Form 10-K (Item 1, Human Capital), SEC, filed 2026-01-29, for the period ended 2025-12-31. Filing states: "As of December 31, 2025, we employed 29,187 employees on a full-time basis." CIK 1373715.

Founded

Wikipedia · 27 Aug 2026

founded as Glidesoft, Inc. in 2003 by Fred Luddy, renamed in 2006. Sourced separately from the market figures BECAUSE the market page prints 'Jun 29, 2012' under Founded and that is the IPO date.

Revenue (TTM)

Regulatory filing · 31 Dec 2025

ServiceNow, Inc. Form 10-K, SEC, filed 2026-01-29, for fiscal year ended 2025-12-31. us-gaap:RevenueFromContractWithCustomerExcludingAssessedTax per XBRL, audited. This is the trailing twelve months AS OF the fiscal year end, not as of today. CIK 1373715.

Merged from

Press release · 30 Nov 2020

ServiceNow announced the acquisition of Element AI on 2020-11-30 and completed it in early 2021. Element AI ships nothing under its own name today, so its record retires into this one; /company/element-ai/ 301s here.

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