Palo Alto Networks vs ServiceNow

Palo Alto Networks — Application · Public · $302.9B mkt cap · 4 of 4 figures sourced  |  ServiceNow — Application · Public · $130.1B mkt cap · 4 of 4 figures sourced

Relationship

Prisma AIRS and AI Control Tower do comparable work on data security and guardrails and safety; same layer and the same scale band (large-cap).

Assembled from the recorded fields for this pair, not hand-checked. The comparison below is read from each company’s own profile.

6 of 7 capabilitiesShared product typeSame scale band

6 of 7 capabilities — Shares agent orchestration, data analysis, data security and 3 more.

Ludbee capability tags · from the product records

Shared product type — Both ship application and platform.

Ludbee product records

Same scale band — Both large-cap.

Ludbee scale bands · from valuation and funding figures

Aligned comparison

FieldPalo Alto NetworksServiceNow
Market cap$302.9B$130.1B ServiceNow has 2.3× smaller
Employees16,06829,187 ServiceNow has 82% more
Founded20052003 2 yrs earlier
StatusPublicPublic match
CategoryApplicationApplication match
Stack layerApplication, PlatformAI agent, Application, Developer tool, Platform
HeadquartersSanta Clara, USASanta Clara, USA match

Capability overlap

Shared · 6

Agent orchestrationData analysisData securityEvaluation and observabilityGuardrails and safetyWorkflow automation

Not verified for ServiceNow · 1

Threat detection and response

Recorded for Palo Alto Networks. ServiceNow’s product records say nothing either way — a missing record is not a missing capability.

Not verified for Palo Alto Networks · 8

Agentic codingCode generationCustomer supportDocument extractionKnowledge retrievalText generationVoice agentSearch answers

Recorded for ServiceNow. Palo Alto Networks’s product records say nothing either way — a missing record is not a missing capability.

Products, side by side

Algorithmic pairing — assembled from recorded fields, not hand-checked

Palo Alto Networks

Application

AI Access SecurityApplication

A cloud-delivered service within Prisma SASE that discovers shadow AI usage and applies access controls and data loss prevention to generative AI applications.

Platform

Cortex XDRPlatform

Endpoint detection and response platform marketed as "the foundation of the AI-driven SOC," with an AI agent assistant (Cortex AgentiX) for investigation and response.

Cortex XSIAMPlatform

An AI-driven security operations platform that unifies SIEM, SOAR and detection-and-response data with automation and AI agents to run a security operations centre.

Precision AIPlatform

Palo Alto Networks' proprietary AI system combining machine learning, deep learning and generative AI to automate threat detection, prevention and remediation across its Strata, Prisma Cloud and Cortex security platforms.

Prisma AIRSPlatform

An AI security platform that discovers, scans and protects AI models, agents, applications and data against runtime and posture threats.

Prisma AIRS AI GatewayPlatform

Runtime gateway component of Prisma AIRS that inspects and governs traffic to and from AI models and agents.

Strata Cloud ManagerPlatform

"The first AI-powered, unified solution for network security management and operations," with an AI assistant (Strata Copilot) and purpose-built AI agents for policy optimization, threat detection and remediation.

ServiceNow

Application

AI SearchApplication

ServiceNow's generative-AI and semantic search layer, surfacing answers from knowledge articles, FAQs and platform data across portals, mobile apps and Virtual Agent.

ServiceNow Action FabricApplication

Lets any AI agent (Claude, ChatGPT, Gemini or custom) execute governed ServiceNow actions headlessly through MCP and A2A protocols, applying ServiceNow's own workflow guardrails to third-party agent calls.

ServiceNow Document IntelligenceApplication

AI document-processing app that extracts information from PDFs and scanned documents and classifies multi-page documents by user-defined type, with human-in-the-loop feedback for variable documents.

ServiceNow OttoApplication

An AI assistant that unifies Now Assist, Moveworks and AI Experience into one voice, chat and text interface for completing work across ServiceNow-connected systems.

ServiceNow Predictive IntelligenceApplication

Built-in machine-learning layer that classifies and routes incidents/cases, generates smart recommendations, detects major incidents and predicts resolution times across Now Platform workflows.

Platform

AI Control TowerPlatform

Governance layer that inventories every AI agent, model and MCP server in an estate and monitors what they do.

No counterpart

ServiceNow sells these in a stack layer with no product recorded for Palo Alto Networks yet — nothing on the other side to compare them against.

AI agent

AI AgentsAI agent

Autonomous agents that execute IT, HR and customer service workflows on the Now Platform.

Build AgentAI agent

Creates and updates ServiceNow applications from natural-language prompts (ServiceNow's vibe-coding / app-building agent).

Developer tool

AI Agent StudioDeveloper tool

ServiceNow's tool for building and testing enterprise AI agents on the Now Platform.