Microsoft vs ServiceNow

Microsoft — Application · Public · $3.7T mkt cap · 4 of 4 figures sourced  |  ServiceNow — Application · Public · $130.1B mkt cap · 4 of 4 figures sourced

Relationship

Overlaps on agent orchestration, agentic coding, code generation and 10 more; smaller scale (public).

Assembled from the recorded fields for this pair, not hand-checked. The comparison below is read from each company’s own profile.

13 of 28 capabilitiesShared product typeSmaller scale

13 of 28 capabilities — Shares agent orchestration, agentic coding, code generation and 10 more.

Ludbee capability tags · from the product records

Shared product type — Both ship AI agent, application, developer tool and 1 more.

Ludbee product records

Smaller scale — ServiceNow: $130.1B market cap, against Microsoft's $3.7T market cap.

Ludbee scale figures · valuation, market cap or revenue estimate

Aligned comparison

FieldMicrosoftServiceNow
Market cap$3.7T$130.1B ServiceNow has 28× smaller
Employees223,00029,187 ServiceNow has 7.6× fewer
Founded19752003 28 yrs later
StatusPublicPublic match
CategoryApplicationApplication match
Stack layerAI agent, API service, Agent platform, Application, Data service, Developer tool, PlatformAI agent, Application, Developer tool, Platform
HeadquartersRedmond, USASanta Clara, USA

Capability overlap

Shared · 13

Agent orchestrationAgentic codingCode generationCustomer supportData analysisData securityDocument extractionEvaluation and observabilityGuardrails and safetyKnowledge retrievalText generationSearch answersWorkflow automation

Not verified for ServiceNow · 15

Clinical documentationCode reviewEmail assistanceMeeting notesModel hostingModel inferenceModel trainingPresentation generationSpeech to textSummarizationText to speechThreat detection and responseTranslationVector searchVideo analytics

Recorded for Microsoft. ServiceNow’s product records say nothing either way — a missing record is not a missing capability.

Not verified for Microsoft · 1

Voice agent

Recorded for ServiceNow. Microsoft’s product records say nothing either way — a missing record is not a missing capability.

Products, side by side

Algorithmic pairing — assembled from recorded fields, not hand-checked

Microsoft

Application

Azure AI Bot ServiceApplication

Integrated development environment for building conversational bots, integrating with Microsoft Copilot Studio for low-code bot building.

Microsoft 365 CopilotApplication

AI assistant embedded in Word, Excel, PowerPoint, Outlook and Teams that grounds its answers in a customer's own business data and ships with pre-built agents.

Microsoft CopilotApplication

Microsoft's assistant for chat, search and work inside Windows and the Microsoft 365 apps.

Microsoft Security CopilotApplication

Security-operations assistant that summarises threat signals and helps analysts detect, investigate and respond to incidents in natural language.

AI agent

Copilot CoworkAI agent

Agentic feature of Microsoft 365 Copilot that plans and executes multi-step, multi-app tasks end-to-end and returns a finished deliverable rather than a draft.

Developer tool

GitHub CopilotDeveloper tool

Coding assistant and agent inside the editor, the CLI and GitHub itself.

Platform

Microsoft FoundryPlatform

Azure's platform for building, evaluating and deploying model-based applications and agents.

ServiceNow

Application

AI SearchApplication

ServiceNow's generative-AI and semantic search layer, surfacing answers from knowledge articles, FAQs and platform data across portals, mobile apps and Virtual Agent.

ServiceNow Action FabricApplication

Lets any AI agent (Claude, ChatGPT, Gemini or custom) execute governed ServiceNow actions headlessly through MCP and A2A protocols, applying ServiceNow's own workflow guardrails to third-party agent calls.

ServiceNow Document IntelligenceApplication

AI document-processing app that extracts information from PDFs and scanned documents and classifies multi-page documents by user-defined type, with human-in-the-loop feedback for variable documents.

ServiceNow OttoApplication

An AI assistant that unifies Now Assist, Moveworks and AI Experience into one voice, chat and text interface for completing work across ServiceNow-connected systems.

ServiceNow Predictive IntelligenceApplication

Built-in machine-learning layer that classifies and routes incidents/cases, generates smart recommendations, detects major incidents and predicts resolution times across Now Platform workflows.

AI agent

AI AgentsAI agent

Autonomous agents that execute IT, HR and customer service workflows on the Now Platform.

Build AgentAI agent

Creates and updates ServiceNow applications from natural-language prompts (ServiceNow's vibe-coding / app-building agent).

Developer tool

AI Agent StudioDeveloper tool

ServiceNow's tool for building and testing enterprise AI agents on the Now Platform.

Platform

AI Control TowerPlatform

Governance layer that inventories every AI agent, model and MCP server in an estate and monitors what they do.

No counterpart

Microsoft sells these in a stack layer with no product recorded for ServiceNow yet — nothing on the other side to compare them against.

API service

Azure AI Custom VisionAPI service

Image-recognition service for building custom image classification and object-detection models; distinct from the general-purpose Azure AI Vision service.

Azure AI Immersive ReaderAPI service

Embeddable reading-comprehension tool that improves text readability for users of all ages and abilities.

Azure AI Video IndexerAPI service

Extracts insights from video and audio — transcription, face/object detection, sentiment, topics — via API.

Azure Content UnderstandingAPI service

Multimodal Azure AI service that extracts structured insights from unstructured content (documents, images, audio, video) into custom-defined schemas.

Azure Document IntelligenceAPI service

Extracts text, structure and key-value pairs from documents (invoices, receipts, forms, ID cards) via prebuilt and custom models.

Azure Language in Foundry ToolsAPI service

NLP service for sentiment analysis, key phrase extraction, entity recognition, summarization, question answering and conversational language understanding.

Azure Machine LearningAPI service

End-to-end platform for building, training, deploying and managing machine-learning models at enterprise scale.

Azure OpenAI in Foundry ModelsAPI service

Hosted access to OpenAI's GPT, embedding and image models with Azure enterprise security, networking and compliance, under Microsoft Foundry's current branding.

Azure Speech in Foundry ToolsAPI service

Speech-to-text, text-to-speech, speech translation and speaker recognition as an Azure API service.

Azure Translator in Foundry ToolsAPI service

Real-time and batch text translation API supporting 100+ languages.

Azure Vision in Foundry ToolsAPI service

Image analysis, OCR, spatial analysis and face detection as an Azure API service.

Content Safety in Foundry Control PlaneAPI service

Detects harmful text/image content (hate, violence, sexual, self-harm) for generative-AI applications, billed per text/image record analyzed.

Foundry Agent ServiceAPI service

Managed service for building, deploying and orchestrating enterprise AI agents with tool calling, state management and multi-turn conversations.

Foundry IQAPI service

Context-engineering platform giving AI agents agentic retrieval across enterprise data sources (SharePoint, Blob Storage, the web) with permission-aware security.

Foundry ModelsAPI service

Model catalog (11,000+ models from Azure, Anthropic, Meta, Mistral, Hugging Face and others) with managed-compute and serverless per-token deployment.

Microsoft Dragon CopilotAPI service

AI assistant for clinicians that combines ambient conversation capture, clinical documentation and voice-driven EHR/order workflows into one product.

Observability in Foundry Control PlaneAPI service

Evaluation, production monitoring and distributed tracing for generative-AI applications, billed by consumption per the Foundry observability pricing page.

Agent platform

Microsoft Copilot StudioAgent platform

Low-code platform for building, connecting and publishing custom conversational and autonomous AI agents across Microsoft 365, the web and business channels.

Data service

Azure AI SearchData service

Enterprise retrieval service providing hybrid keyword and vector search plus RAG grounding over an organisation's own data, also surfaced inside Microsoft Foundry as Foundry IQ.