Elastic vs ServiceNow

Elastic — Infrastructure · Public · $10.2B mkt cap · 4 of 4 figures sourced  |  ServiceNow — Application · Public · $130.1B mkt cap · 4 of 4 figures sourced

Relationship

Assembled from the recorded fields for this pair, not hand-checked. The comparison below is read from each company’s own profile.

Aligned comparison

FieldElasticServiceNow
Market cap$10.2B$130.1B ServiceNow has 13× more
Employees4,01929,187 ServiceNow has 7.3× more
Founded20122003 9 yrs earlier
StatusPublicPublic match
CategoryInfrastructureApplication
Stack layerAgent platform, Application, Model API, PlatformAI agent, Application, Developer tool, Platform
HeadquartersAmsterdam, NetherlandsSanta Clara, USA

Capability overlap

Shared · 5

Agent orchestrationData analysisEvaluation and observabilityKnowledge retrievalWorkflow automation

Not verified for ServiceNow · 4

Model hostingModel inferenceThreat detection and responseVector search

Recorded for Elastic. ServiceNow’s product records say nothing either way — a missing record is not a missing capability.

Not verified for Elastic · 9

Agentic codingCode generationCustomer supportData securityDocument extractionGuardrails and safetyText generationVoice agentSearch answers

Recorded for ServiceNow. Elastic’s product records say nothing either way — a missing record is not a missing capability.

Products, side by side

Algorithmic pairing — assembled from recorded fields, not hand-checked

Elastic

Application

Elastic AI SOC EngineApplication

An AI security-operations layer that correlates alerts from a customer's existing security tools, prioritizes threats and guides response workflows without replacing their SIEM.

Elastic AIOpsApplication

GenAI- and ML-driven capability inside Elastic Observability that automatically detects, diagnoses and helps resolve operational issues, providing recommended actions for SREs.

Elastic LLM ObservabilityApplication

Monitoring capability inside Elastic Observability for generative-AI and agentic applications: performance, cost control, guardrail tracking and reliability for GenAI workloads.

Elastic SecurityApplication

Agentic security-operations platform unifying SIEM, XDR and native automation, with autonomous agents handling detection-to-response workflows and purpose-built AI skills for threat hunting, alert analysis and detection engineering; supports multiple LLMs including on-premises models.

Platform

Elastic AI AssistantPlatform

A conversational assistant embedded in Kibana that answers natural-language questions against a customer's own indexed data across Elastic's Observability, Security and Search solutions.

ServiceNow

Application

AI SearchApplication

ServiceNow's generative-AI and semantic search layer, surfacing answers from knowledge articles, FAQs and platform data across portals, mobile apps and Virtual Agent.

ServiceNow Action FabricApplication

Lets any AI agent (Claude, ChatGPT, Gemini or custom) execute governed ServiceNow actions headlessly through MCP and A2A protocols, applying ServiceNow's own workflow guardrails to third-party agent calls.

ServiceNow Document IntelligenceApplication

AI document-processing app that extracts information from PDFs and scanned documents and classifies multi-page documents by user-defined type, with human-in-the-loop feedback for variable documents.

ServiceNow OttoApplication

An AI assistant that unifies Now Assist, Moveworks and AI Experience into one voice, chat and text interface for completing work across ServiceNow-connected systems.

ServiceNow Predictive IntelligenceApplication

Built-in machine-learning layer that classifies and routes incidents/cases, generates smart recommendations, detects major incidents and predicts resolution times across Now Platform workflows.

Platform

AI Control TowerPlatform

Governance layer that inventories every AI agent, model and MCP server in an estate and monitors what they do.

No counterpart

Elastic sells these in a stack layer with no product recorded for ServiceNow yet — nothing on the other side to compare them against.

Agent platform

Elastic Agent BuilderAgent platform

A builder for custom AI agents that answer questions and take actions over data indexed in Elasticsearch, using configurable tools, skills and prompts.

Elastic WorkflowsAgent platform

An automation engine that runs both scripted steps and AI agents which reason through investigations and execute response actions against data in Elasticsearch.

Model API

Elastic Inference ServiceModel API

Hosted inference endpoint that runs Elastic-managed LLMs, the ELSER sparse-embedding model and third-party embedding models for ingest, search and chat without provisioning ML nodes in a customer's own Elasticsearch deployment.

ServiceNow sells these in a stack layer with no product recorded for Elastic yet — nothing on the other side to compare them against.

AI agent

AI AgentsAI agent

Autonomous agents that execute IT, HR and customer service workflows on the Now Platform.

Build AgentAI agent

Creates and updates ServiceNow applications from natural-language prompts (ServiceNow's vibe-coding / app-building agent).

Developer tool

AI Agent StudioDeveloper tool

ServiceNow's tool for building and testing enterprise AI agents on the Now Platform.