Labelbox vs ServiceNow

Labelbox — Infrastructure · Private · $189M raised · 2 of 2 figures sourced  |  ServiceNow — Application · Public · $130.1B mkt cap · 4 of 4 figures sourced

Relationship

Assembled from the recorded fields for this pair, not hand-checked. The comparison below is read from each company’s own profile.

Aligned comparison

FieldLabelboxServiceNow
Size$189M raised$130.1B mkt cap different basis
Employees—29,187
Founded20182003 15 yrs earlier
StatusPrivatePublic
CategoryInfrastructureApplication
Stack layerAgent platform, Application, Data service, Developer tool, PlatformAI agent, Application, Developer tool, Platform
HeadquartersSan Francisco, USASanta Clara, USA

Capability overlap

Shared · 4

Agent orchestrationData analysisEvaluation and observabilityWorkflow automation

Not verified for ServiceNow · 4

Data labellingModel inferenceModel trainingVector search

Recorded for Labelbox. ServiceNow’s product records say nothing either way — a missing record is not a missing capability.

Not verified for Labelbox · 10

Agentic codingCode generationCustomer supportData securityDocument extractionGuardrails and safetyKnowledge retrievalText generationVoice agentSearch answers

Recorded for ServiceNow. Labelbox’s product records say nothing either way — a missing record is not a missing capability.

Products, side by side

Algorithmic pairing — assembled from recorded fields, not hand-checked

Labelbox

Application

AnnotateApplication

Annotate is the data labeling product within Labelbox, providing 10+ built-in editors for multimodal chat, LLM evaluation, prompt/response generation, computer vision and NLP, plus customizable labeling and review workflows and team performance monitoring.

CatalogApplication

Catalog is Labelbox's data curation and search product providing out-of-the-box search across images, text, video, conversations and documents over metadata, vector embeddings and annotations without building your own vector database infrastructure.

Developer tool

Labelbox FoundryDeveloper tool

Foundry runs third-party foundation models over data already in Labelbox to pre-label and enrich image, text and document datasets without code, routing the predictions to human review; billed as inference cost per model run plus Labelbox Units.

Platform

HorizonPlatform

Horizon supplies RL training gyms and evaluations for reasoning, tool use and computer use, using WorldSim to simulate enterprise environments such as GitLab, Jira, CRM, email and chat and to produce calibrated reward and preference signals for post-training.

ServiceNow

Application

AI SearchApplication

ServiceNow's generative-AI and semantic search layer, surfacing answers from knowledge articles, FAQs and platform data across portals, mobile apps and Virtual Agent.

ServiceNow Action FabricApplication

Lets any AI agent (Claude, ChatGPT, Gemini or custom) execute governed ServiceNow actions headlessly through MCP and A2A protocols, applying ServiceNow's own workflow guardrails to third-party agent calls.

ServiceNow Document IntelligenceApplication

AI document-processing app that extracts information from PDFs and scanned documents and classifies multi-page documents by user-defined type, with human-in-the-loop feedback for variable documents.

ServiceNow OttoApplication

An AI assistant that unifies Now Assist, Moveworks and AI Experience into one voice, chat and text interface for completing work across ServiceNow-connected systems.

ServiceNow Predictive IntelligenceApplication

Built-in machine-learning layer that classifies and routes incidents/cases, generates smart recommendations, detects major incidents and predicts resolution times across Now Platform workflows.

Developer tool

AI Agent StudioDeveloper tool

ServiceNow's tool for building and testing enterprise AI agents on the Now Platform.

Platform

AI Control TowerPlatform

Governance layer that inventories every AI agent, model and MCP server in an estate and monitors what they do.

No counterpart

Labelbox sells these in a stack layer with no product recorded for ServiceNow yet — nothing on the other side to compare them against.

Agent platform

RecursionAgent platform

Labelbox's reinforcement-learning platform for developing, evaluating and deploying enterprise specialist agents, connecting RL environments, evaluation systems and a training loop that fine-tunes models from graded rollout trajectories.

Data service

AlignerrData service

Alignerr is Labelbox's expert-network product that routes AI training and evaluation tasks to credentialed contributors across 200+ knowledge domains and 40+ countries and returns structured outputs for RL training, RLHF and evaluation workflows.

TerraData service

Terra is Labelbox's robotics data product delivering video, trajectories and multimodal annotations across pre-training, post-training and evaluation stages, including expert teleoperation with action labels and multiple camera perspectives for embodied foundation models.

ServiceNow sells these in a stack layer with no product recorded for Labelbox yet — nothing on the other side to compare them against.

AI agent

AI AgentsAI agent

Autonomous agents that execute IT, HR and customer service workflows on the Now Platform.

Build AgentAI agent

Creates and updates ServiceNow applications from natural-language prompts (ServiceNow's vibe-coding / app-building agent).