ServiceNow vs Toloka

ServiceNow — Application · Public · $130.1B mkt cap · 4 of 4 figures sourced  |  Toloka — Infrastructure · Private · 1 of 1 figure sourced

Relationship

Toloka Platform and AI Control Tower do comparable work on guardrails and safety; Toloka's scale not recorded.

Assembled from the recorded fields for this pair, not hand-checked. The comparison below is read from each company’s own profile.

7 of 11 capabilitiesShared product type

7 of 11 capabilities — Shares agent orchestration, code generation, data analysis and 4 more.

Ludbee capability tags · from the product records

Shared product type — Both ship AI agent and platform.

Ludbee product records

Aligned comparison

FieldServiceNowToloka
Size$130.1B mkt capnot disclosed
Employees29,187—
Founded20032014 11 yrs later
StatusPublicPrivate
CategoryApplicationInfrastructure
Stack layerAI agent, Application, Developer tool, PlatformAI agent, Data service, Platform
HeadquartersSanta Clara, USAAmsterdam, Netherlands

Capability overlap

Shared · 7

Agent orchestrationCode generationData analysisEvaluation and observabilityGuardrails and safetyText generationWorkflow automation

Not verified for Toloka · 7

Agentic codingCustomer supportData securityDocument extractionKnowledge retrievalVoice agentSearch answers

Recorded for ServiceNow. Toloka’s product records say nothing either way — a missing record is not a missing capability.

Not verified for ServiceNow · 4

Data labellingMarketing contentModel trainingTranslation

Recorded for Toloka. ServiceNow’s product records say nothing either way — a missing record is not a missing capability.

Products, side by side

Algorithmic pairing — assembled from recorded fields, not hand-checked

ServiceNow

AI agent

AI AgentsAI agent

Autonomous agents that execute IT, HR and customer service workflows on the Now Platform.

Build AgentAI agent

Creates and updates ServiceNow applications from natural-language prompts (ServiceNow's vibe-coding / app-building agent).

Platform

AI Control TowerPlatform

Governance layer that inventories every AI agent, model and MCP server in an estate and monitors what they do.

Toloka

AI agent

TendemAI agent

A hybrid AI-plus-human agent that takes a delegated task - research, data analysis, copywriting, design or development - has AI do the first pass, then routes it to one of 10,000+ vetted experts for verification and multi-layer QA, returning results in 2-24 hours.

Platform

Toloka ArenaPlatform

An independent evaluation platform that ranks frontier LLMs on agentic tool-use tasks using private, non-contaminated benchmarks across industry domains, scored on a pass^5 reliability metric, with the underlying RL Gyms and evaluation datasets available to license.

Toloka TrainPlatform

A self-serve service that lowers per-request inference cost through two tools - fine-tuning LoRA adapters on frozen Qwen3 base models to replace a frontier API on a narrow task, and prompt gisting that compresses long instruction prefixes into learned tokens.

No counterpart

ServiceNow sells these in a stack layer with no product recorded for Toloka yet — nothing on the other side to compare them against.

Application

AI SearchApplication

ServiceNow's generative-AI and semantic search layer, surfacing answers from knowledge articles, FAQs and platform data across portals, mobile apps and Virtual Agent.

ServiceNow Action FabricApplication

Lets any AI agent (Claude, ChatGPT, Gemini or custom) execute governed ServiceNow actions headlessly through MCP and A2A protocols, applying ServiceNow's own workflow guardrails to third-party agent calls.

ServiceNow Document IntelligenceApplication

AI document-processing app that extracts information from PDFs and scanned documents and classifies multi-page documents by user-defined type, with human-in-the-loop feedback for variable documents.

ServiceNow OttoApplication

An AI assistant that unifies Now Assist, Moveworks and AI Experience into one voice, chat and text interface for completing work across ServiceNow-connected systems.

ServiceNow Predictive IntelligenceApplication

Built-in machine-learning layer that classifies and routes incidents/cases, generates smart recommendations, detects major incidents and predicts resolution times across Now Platform workflows.

Developer tool

AI Agent StudioDeveloper tool

ServiceNow's tool for building and testing enterprise AI agents on the Now Platform.

Toloka sells these in a stack layer with no product recorded for ServiceNow yet — nothing on the other side to compare them against.

Data service

Off-the-shelf DatasetsData service

Toloka's catalogue of ready-made training datasets sold outright — three named at the time of writing (Tau-bench Dataset Extension, University-level Math Reasoning, Multimodal Conversations) — as distinct from the custom data work its Platform sells.

Toloka Physical AIData service

Human-in-the-loop data programs -- demonstrations, annotation and evaluation -- for training robotics and physical AI systems.

Toloka PlatformData service

A self-serve platform where an AI agent turns a described data goal into a full human-annotation pipeline - RLHF and preference data, data collection, instruction tuning, model evaluation, synthetic-data validation and content-moderation QA - with LLM-based quality checks on the output.